The world of digital marketing is getting more competitive daily. Therefore, even with a quality product and marketing plan nowadays, converting customers into potential clients is challenging. But that’s where a CRO campaign can help.
A CRO campaign optimizes a website for increased conversions. But creating a CRO campaign is not straightforward, as some common mistakes can quickly hinder all the efforts. So, it’s essential to avoid those mistakes. And that’s what we’ll cover here.
In this blog post, we’ll highlight three factors you must avoid in your CRO campaign. But first, we’ll dive into the details of CRO. So, let’s get started.
The term ‘CRO’ stands for Conversion Rate Optimization. It is a process in which you improve the content and website to enhance conversions. In other words, a CRO campaign intends to increase the percentage of those users who are most likely to perform the desired action. That desired action can include things like:
- Making a purchase.
- Subscribing to the newsletter, etc.
People often misinterpret the CRO process, thinking it’s about driving traffic on a website. But that’s not the case. As a matter of fact, a CRO campaign is about setting up a website in a way to encourage specific customer behaviors. So, a CRO campaign has much to do with understanding your customer’s current behaviors.
When understanding your customer’s current behaviors, you can look for the answers to the following (similar) questions:
- Where do they spend the most time?
- When do they depart?
- And finally, what type of gadgets are they utilizing?
Thus, by utilizing the data from the answers to these questions and pairing it up with A/B testing, you can find the best setup for your website and boost the conversion rate.
With the help of a CRO campaign, digital marketers can mainly improve the following three things for their business:
- AOV (Average Order Value).
- MRR (Monthly Recurring Revenue).
- LTV (Lifetime Value).
However, improving these things will only become possible through CRO if you consider all the factors together.
3 Mistakes to Avoid in Your Upcoming CRO Campaign
Now that we’ve shared everything necessary related to CRO, it’s time to answer the elephant in the room—3 factors to avoid in your upcoming CRO campaign meeting. So, if you want to make a well-executed CRO campaign for your business, it’s crucial to steer clear of the following pitfalls.
1. Thinking You Know Your Audience
When it comes to launching a CRO campaign, one of the major mistakes most businesses or digital marketers make is assuming that they know their audiences’ needs, preferences, and wants. This assumption creates a mismatch between the website’s message and audience needs. And eventually, this entire situation leads to a low conversion rate. So, you must avoid such a situation. Let’s find out how.
Well, you can avoid the situation mentioned above by conducting thorough research. When conducting research, it is crucial to understand your audience’s pain points and behaviors. And for that, you can take assistance from the following resources:
- Google Analytics.
- Heatmaps.
- Surveys.
- User testing.
Thus, with the help of the above resources, you can gather the required data about your audience. And eventually, you can use that data to create a website that directly speaks to your audience and addresses their needs.
2. Concentrating Solely on Traffic
There is no doubt that driving traffic to your website is crucial. But when it comes to CRO campaigns, another common mistake among business owners or digital marketers is that they entirely focus on driving traffic to their websites. This situation results in a high bounce rate, low engagement, and a lesser conversion rate. So, in order to avoid this mistake, you must focus on converting your website’s traffic into clients or customers.
When it comes to converting a website’s traffic into clients or customers, digital marketers use various strategies. But the following ones are the most common:
- Designing an intuitive and user-friendly UI.
- Creating a clear and compelling value proposition.
- Optimizing the design or layout of the forms.
- Optimizing CTAs (Call-to-Actions).
- Testing different variations of website content.
The first four strategies are pretty straightforward. Hence, they don’t need elaboration. But the last one does.
The manual way of creating different variations of website content is time-consuming and challenging. But you can automate this procedure by using an AI paraphrasing tool. So, let’s see how AI paraphrasers can help create different text variations with the help of an example.
For this, we’ll use some popular and accurate AI paraphrasing tools i.e., Paraphraser.io and Rephrase.info. That’s because both these tools do not ruin the content quality and can provide multiple variations without altering the context. And the following pictures prove this claim:
Paraphrasing a sample sentence with Paraphraser.io:
Paraphrasing a sample sentence with Rephrase.info:
Thus, by versatile paraphrasing, you can identify the one that works best for you. And by using the best variation, you can maximize the impact and improve the overall user experience of your website.
3. Compromising on the Credibility of Your Website
The third biggest mistake most business owners or digital marketers make with their CRO campaigns is overlooking the credibility of their websites. They think understanding their audience’s needs, optimizing their websites’ visual aspects, and having the best possible content for their audience is enough. But that’s where they are wrong.
Studies have shown that credibility has the power to boost a website’s conversion rate by 200%. But what makes a website credible? Well, the answer to this question mainly lies in unique and authentic content.
Whether you copy content from other well-performing websites or create original content and use it on multiple pages, you perform content plagiarism/duplication. Such a practice is prohibited according to the modern policies of search engines. So, you must avoid this practice if you want to increase the likelihood of achieving a higher conversion rate on your website.
Creating original content is the best way to avoid plagiarism. But besides, you must also ensure whether your content is unique or not. And for that, you can take assistance from online plagiarism-finding tools like Check-Plagiarism (a reliable and popular tool for quick plagiarism detection).
The checker helps you to check the originality of your content by comparing it with billions of online resources and providing you with a detailed plagiarism report. By doing this, you can increase the likelihood of having a credible website, which is vital for a successful CRO campaign.
How to Calculate the Percentage of Conversion Rate?
The process of calculating the percentage of conversion rate is pretty straightforward. All you need is to divide your total conversions by your total website visitors and multiply all that by 100. So, here is how all of this will look in a real scenario:
Conclusion
To wrap up, running successful conversion rate optimization (CRO) campaigns requires thorough planning and implementation. Neglecting any of the three factors discussed in this blog post can significantly impact the efficacy of your campaigns. Therefore, you must avoid them.
However, as we’ve specified in the above blog post, Conversion Rate Optimization is a continuous process. Therefore, this process requires continual assessments and modifications to succeed. Otherwise, you won’t be able to stay ahead of the curve.
Also: Role of Paraphrasing Tools in Maintaining Plagiarism-Free Papers