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Preserving the Integrity of Social Media through Information
Technology Encompasses Vital Issues and Challenges
Dr. Pinki Rani Dei
Assistant Professor of Commerce Government Science Degree College Chatrapur Ganjam Odisha
DOI: https://doi.org/10.51584/IJRIAS.2025.10100000156
Received: 03 November 2025; Accepted: 10 November 2025; Published: 18 November 2025
ABSTRACT
Social media and IT are closely linked, with platforms depending on IT infrastructure. Social media comprises
web applications that revolutionize communication and sharing within online communities. IT underpins content
creation, processing, storage, and distribution. This synergy has transformed how people interact, leading to new
social and communication forms. Major platforms like Facebook, Twitter, Instagram, and LinkedIn rely on IT
to function and are crucial worldwide, providing social, entertainment, and business opportunities. Advances in
hardware, software, mobile tech, and internet access enable users to connect anytime and anywhere.
Additionally, IT fuels the growth of machine learning and data analytics, helping platforms deliver personalized
content and advertisements.
Keywords: Social media, Information Technology, Regulations, Self-regulation
INTRODUCTION
Today, thanks to social media, travelling and communicating globally are easier than ever. Its rise has allowed
people to make instant and easy connections through widespread smartphone use. Information technology,
particularly social media, has a significant impact on our daily lives. Many uses social media to create online
communities and interact socially. Besides personal use, social media greatly influences politics, business,
sports, education, and other sectors. Key concepts involve knowledge creation, sharing, collaboration, and
networking. For example, Mark Zuckerberg launched Facebook; Twitter is a microblogging platform; Steve
Chen and Chad Hurley developed YouTube for videos; LinkedIn is a top professional network; educators use
Edmodo to connect with students and parents; TeacherTube provides educational videos; and WordPress is a
versatile content management system. Social media and information technology offer many benefits, but they
also present challenges such as issues of “privacy,” “security,” and the spread of misinformation and fake news.
Ultimately, both their positive and negative effects significantly impact society. It is crucial for individuals,
businesses, and lawmakers to carefully assess the effects of emerging technologies as they develop to minimize
potential drawbacks.
Objectives of Study
The primary goal of this study is to examine aspects of social media and information technology, as well as to
address the challenges and issues linked to their use. The paper is divided into two sections. The first section
analyses different facets of social media and information technology, highlighting and addressing the issues and
challenges associated with their use. In the second section, existing legal measures, potential future legal
measures, and suggestions to mitigate the problems caused by social media are discussed.
RESEARCH METHODOLOGY
Research was primarily conducted using secondary sources on research methodology, with a heavy reliance on
existing literature and law journals. It also included commentaries, case analyses, newspaper articles,
perspectives from various legal theorists, and rulings from the Supreme Court of India. Additionally, internet
sources and e-books were referenced.
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REVIEW OF LITERATURE
Digital media is a key communication tool between instructors and students, allowing the sharing of materials,
tasks, and assessments (Atina, Nurchim, & Yudha, 2020; Krisyadi & Ricky, 2021). Rapid technological
advances raise issues such as unequal access, over-reliance, privacy, and security that need to be addressed.
Digital media promotes independent learning, sparks interest, and expands access to resources (Suyatin et al.,
2021; Wijaya, Arifin, & Badri, 2021). Its impact, especially online learning, warrants an integrated review of its
effects on student outcomes, as digital tools significantly shape education (Qureshi et al., 2021; Smirnova et al.,
2021). Benefits include portability and convenience, which improve access to resources (Hidayat et al., 2021;
Yuniarto, Supriyadi, & Sudjana, 2018), and make learning more engaging (Haq, Abdurahman, & Supriadi, 2021;
Yordan & Fahyuni, 2021). Challenges include social isolation and reduced instructor engagement.
According to the constructivist philosophy of education, learners develop knowledge through active engagement
with their environment. Digital media enhances student interaction with course material, supporting conceptual
understanding (Al-Hail, Al-Fagih, & Koç, 2021; Patterson, 2019). It combines new information with prior
knowledge, providing access to diverse data sources and opportunities for engagement. These tools help students
apply their knowledge through assignments and projects, fostering a more profound understanding (Roemintoyo
& Budiarto, 2021; Rosdiana & Kholiq, 2021). Digital media also facilitates communication and collaboration
between students and instructors (LĂłpez-Meneses et al., 2020; Saputra & Nurdiansyah, 2020), promoting idea
generation through shared perspectives and enhancing learning outcomes and conceptual links. It provides
immediate and accurate feedback to correct misconceptions and enhance learning. Online quizzes efficiently
assess understanding and readiness to progress. Overall, constructivist theory emphasises interaction and hands-
on learning, and integrating digital media improves engagement and mastery (Ertan Ă–zen & Duran, 2021; Huda
& Ahmala, 2020).
Digital media enhances learning through the use of interactive visuals, music, videos, simulations, games, and
apps, thereby boosting understanding and engagement (Radich, 2013; Hegarty & Thompson, 2019). It promotes
constructivist learning with accessible resources and collaboration (Ashar, Kamdi, & Kurniawan, 2021; Olivier,
Verdonck, & Caseleijn, 2020). It supports project-based learning, enabling students to apply their knowledge to
real-world situations (Demirbas & Ogut, 2020; Utami, 2020). Responsible use is crucial in preventing
dependency, social disconnection, and privacy issues. Analysing its impact is vital. When students take
ownership of their learning, they achieve better results. Digital media can aid independent study (Pradana &
Kristanto, 2022; Wijaya, Mustaji, & Sugiharto, 2021). Resources like e-books, films, and papers are accessible
via digital media. It offers interactive, customised learning support, tailoring materials to students' needs and
skills (Ramdas et al., 2012; Santoso & Sari, 2020).
Social Media & Information Technology: A Brief Overview
Advances in technology have encouraged people to explore alternative lifestyles. Social networking platforms
can promote greater social responsibility among young people. Social media acts as an online space for data
sharing, allowing users to participate in discussions, share information, and produce content. It includes various
formats such as blogs, microblogs, wikis, social networks, photo and video sharing sites, instant messaging,
podcasts, widgets, virtual worlds, and more. Billions worldwide use social media to connect and communicate.
Professionally, it helps expand expertise and strengthen networks by connecting with industry peers. It also
provides opportunities to engage with clients, gather feedback, and increase brand visibility. As a fast-growing
and innovative field, many organizations leverage social media to improve their operations. The growth of social
networking facilitates more effective interaction and advertising. Information technology has played a key role
and will continue shaping society and business practices. Today, nearly all professional, commercial, and
industrial activities depend on information and communication technology, making it nearly impossible for
organizations to operate without these tools. These technologies enable large-scale storage, processing, sharing,
searching, and retrieval of information, making them essential.
The Relationship Between Social Media and Information Technology
Social media and information technology are closely linked, with social media platforms heavily dependent on
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IT infrastructure. Social media encompasses web-based applications that have revolutionised communication by
enabling users to create, share, and exchange content within online communities. Meanwhile, information
technology covers a wide array of tools and techniques that support the creation, processing, storage, and
distribution of information. The rise of social media has significantly changed how people communicate and
share information, giving rise to new modes of interaction and social engagement. Social media has rapidly
transformed the way people interact and share information, giving rise to new forms of communication and
social engagement. Social media platforms such as “Facebook”, “Twitter”, “Instagram”, and “LinkedIn” rely on
IT infrastructure to operate and deliver their services to users and have become integral parts of day-to-day life
for the masses around the globe, providing opportunities for socialising, entertainment, and business networking.
Information technology is essential for the expansion and popularisation of social media. Improvements in
computer hardware, software, mobile devices, and internet access allow users to connect from virtually anywhere
and at any time. Additionally, IT has enabled social media platforms to develop advanced processes, machine
learning algorithms, and data analytics tools that enable them to provide tailored content and advertisements to
their audiences. Although social media and information technology have brought many benefits, they also pose
challenges related to “privacy,” “security,” and “the spread of misinformation and fake news.” Ultimately, both
positive and negative effects of social media and information technology significantly impact society. It will be
essential for people, companies, and legislators to carefully evaluate the effects of new technologies as they
develop and work to minimise any potential harmful consequences.
Issues And Challenges Presented by Social Media and Technology
Social media allows everyone to stay connected and make new friends around the world. It also delivers daily
news updates from different platforms. Today, social media has many uses, such as sharing music, promoting
businesses, running product campaigns, advertising, sharing news, and expressing opinions. Although it offers
benefits that improve lives, many users are unaware of its potential drawbacks. Problems like cybercrime,
cyberbullying, poor academic performance, decreased work productivity, and strained personal relationships can
stem from social media use. To reduce risks like hacking and cybercrime, users should be aware of these issues
and use social media responsibly and securely.
Privacy and Security
Security and privacy are the main concerns with social media use. Currently, privacy risks on these platforms
generate significant anxiety among users. Protecting privacy can be difficult because these platforms are public,
making it easy for anyone to access information quickly.
Spreading of wrong information /fake news
The spread of misinformation and fake news through social media poses a threat to democracy and societal
norms. Fake news refers to false or inaccurate stories online, whereas misinformation is misleading information
spread unintentionally. The rapid spread of false information online is a global threat—a serious issue that
demands urgent attention.
Hacking
On the Internet, security and private information are both vulnerable to hacking.17 In the past, programmers
have hacked into Twitter and Facebook accounts and posted content that has affected the users’ lives.
Deception
The identity of the person signing up for social networking sites can be real or fraudulent. The other user has no
way of knowing whether their identity is genuine. Deception situations have been reported frequently recently
worldwide. Social networking has emerged as a simple technological method for misleading people.
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Prevalent Laws and Regulations Governing Social Media and Information Technology
Many questions are being raised about how digitisation and social media impact communities, driven by
significant conceptual and technological changes affecting modern societies. The widespread misuse of modern
technology and social media, embedded in everyday life, is often seen as indicative of a 'crisis'.The rise of social
media has significantly increased human sovereignty by providing numerous new channels for private
communication and media engagement. Although the internet is often praised as a freeing force, it is also
increasingly linked to risks to safety, order, and well-being. Therefore, regulating social media platforms has
become essential. India has enacted various laws and regulations to oversee social media and information
technology. These are mainly categorised into two key laws: the Information Technology Act of 2000 and the
Indian Penal Code of 1860.
Social Media and Information About Ipc
The IPC provides for various crimes committed through social media platforms. The IPC provides for
punishment for crimes such as cyber stalking, cyber bullying and identity theft.
Section 499 of the IPC provides for the punishment of defamation through social media. It provides for
imprisonment for up to two years, a fine, or both. This section has been used to regulate the use of social media
in India.
Section 503 of the IPC provides for the punishment for criminal intimidation through electronic devices. It
provides for imprisonment for up to two years, a fine, or both. This section has been used to regulate the use of
social media in India.
Social Media and the Information Technology Act, 2000
The primary law governing various activities in cyberspace and on computers, including social media sites and
platforms, is the Information Technology Act, 2000. The U.N. General Assembly's 1997 resolution led to the
passage of the Information Technology Act, 2000. The regulatory aspect of these Internet services and
cybercrimes is covered under the IT Act.
Social Media and Information Technology (Intermediary Guidelines) Rules 2011
In an effort to broaden the intermediary's "due diligence," the government drafted extensive guidelines in April
2011. The authority granted to it by Section 87(2) read with Section 79 of the IT Act was used to enact the rules.
“The rules place a heavy burden upon intermediaries to exercise due diligence while discharging their functions,
forcing them to screen content and exercise online censorship.” Nevertheless, given the enormous volume of
content uploaded and the complex issue of legal infractions, it would have been incredibly challenging for
intermediaries to comply with these rules.
Social Media and Information Technology (Intermediary Guidelines and Digital Media Ethics Code)
Rules 2021
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 have been
drafted to exercise the authority granted by Section 87(2) of the Information Technology Act, 2000, and they
replace the previous Information Technology (Intermediary Guidelines) Rules, 2011, to close the legal and
technological advancement gap.
Self-Regulation as a Viable Alternative Approach
Self-regulation involves actions by companies or industry groups to anticipate or complement government
regulations. It can include various approaches, such as proactive CSR initiatives or self-monitoring for
compliance issues. This self-regulatory approach is encouraged by the push for stricter laws and the growth of
state-supported discourse. Consequently, adopting self-regulation as an alternative to social media oversight is
advisable.
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CONCLUSION AND SUGGESTIONS
Social media platforms are among the fastest-growing global communication tools, allowing people worldwide
to interact. During pandemics, they often became our only connection. Social media encompasses any web or
mobile platform that supports interactive communication and sharing of user-generated content between
individuals or organisations. While it remains the top platform for international information exchange, social
media has also become a hotspot for cybercrime.
Many governments, including India's, utilise social media to gather public input and feedback, as well as to
develop initiatives. However, issues arise around authorisation, technology choices, scope, communication, and
legal compliance. Therefore, social media policies are essential for project leaders to maximise effectiveness, in
line with laws such as the IT Act of 2000 and the IT (Amendment) Act of 2008, as well as relevant rules.
While social networking boosts transparency, protecting users from harmful content is vital. An effective
strategy should focus on monitoring and engagement. Implementing laws quickly is crucial to overseeing social
media and ensuring safety. As platforms evolve, new forms of misconduct emerge daily, necessitating legislation
that remains flexible. Regulations should be established by an autonomous body, with platforms self-regulating,
and limited government oversight for public policy. India needs a comprehensive legal framework, approved by
parliament and following stakeholder discussions, to govern social media and IT, striking a balance between
civil rights and technical impacts.
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