exhausts, suspension kits, engine modifications, brakes, and aerodynamic components — gives riders vast
options. Yet the overwhelming variety often makes it difficult for individuals, especially those with limited
technical knowledge, to determine which products best suit their specific models and riding goals. Traditional
selection methods—manual research, trial-and-error, or generic advice—can be time-consuming, inefficient, and
even risky, underscoring the need for a better-matched recommendation system.
Enter RideSmart, an intelligent recommendation platform crafted for JavidsonMotorshop’s clientele. It marries
natural language processing, specifically TF IDF, with descriptive analytics to align customer-inputted
preferences (like desired ride feel or performance attributes) with detailed product data. By parsing and weighing
relevant keywords from user text, RideSmart measures compatibility against product specs, while also
accounting for trends gleaned from historical sales and browsing behavior. Built on a content based filtering
model focused on item attributes rather than behavioral data, the system offers personalized, technically sound
parts suggestions. This not only enhances the customization experience—helping riders safely make data-driven
decisions—but also supports business intelligence efforts at JavidsonMotorshop, improving efficiency, customer
satisfaction, and competitive positioning.
To address this gap, RideSmart proposes an intelligent solution that leverages machine learning techniques to
guide riders in selecting the right products for their needs. The system employs a content-based filtering
approach, which analyzes the detailed attributes of both motorcycle models and performance parts such as
technical specifications, compatibility, and performance metrics to generate personalized product
recommendations. By focusing on the built-in features of each item, the system avoids reliance on large volumes
of user interaction data and instead provides tailored suggestions based on the user’s motorcycle and their
specific performance objectives.
This research aims to design, develop, and evaluate the effectiveness of the Ride Revolution system in improving
the decision-making process for riders. The study explores key aspects such as feature extraction, similarity
computation, and the integration of domain knowledge in the recommendation algorithm. Ultimately, RideSmart
seeks to enhance the motorcycle customization experience, empowering riders to make informed, data-driven
choices that lead to safer and more effective performance upgrades.
In one study, Johari, M. Z. F., &Laksito, A. D. (2021). The Hybrid Recommender System of the Indonesian
Online Market Products using IMDb weight rating and TF IDF. This study describes a hybrid recommendation
engine combining TF IDF features (from product descriptions) with IMDb-style weight ratings, using both
demographic filtering and content based analysis to produce more relevant suggestions in an Indonesian e
commerce setting. Another study is [Anonymous authors] (2021). Decision Making System in Online
Marketplace using TF IDF Algorithm in Indonesia: A Micro Analysis of Vespa Spare Parts. This study focuses
specifically on recommending spare parts for Vespa (motor scooter) via content-based filtering powered by TF
IDF. The system matches buyer queries to product descriptions to improve relevance and ease of search in a
niche marketplace setting
Cognitive abilities refer to an individual’s overall mental capacity—encompassing skills like reasoning,
planning, and problem solving. They enable one to engage in abstract thinking, grasp intricate concepts, pick up
new information swiftly, and learn from past experience.
Founded with a mission to deliver quality motorcycles and exceptional service, JavidsonMotorshop has grown
steadily over the years. However, the company now faces modern challenges, including increasing competition,
a rapidly expanding product catalog, and evolving customer expectations in the digital age. The manual approach
to customer assistance has proven inefficient for keeping up with the growing volume of product inquiries and
personalized needs. These limitations highlight the urgent need for an intelligent recommendation system like
RideSmart. By implementing this solution, JavidsonMotorshop aims to enhance operational efficiency, improve
customer satisfaction, and stay competitive in a tech-driven marketplace.
By relying on a fully manual system to handle customer inquiries, JavidsonMotorshop has struggled to manage
the increasing volume of questions about products and individual customer needs. This strain underscores the
need for a smarter solution—like RideSmart—that leverages intelligent recommendations. Adopting this