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Towards Digital Financial Solutions: A Conceptual Model of SME
Strategies and Strategic Development
Azlin Azman, Fauziah Mohamad Yunus
*
, Nurliyana Abas
Faculty of Business Management, University Technology MARA Cawangan Kedah, 08400 Merbok,
Kedah, Malaysia
*Corresponding Author: Fauziah Mohamad Yunus (fauziahyunus@uitm.edu.my)
DOI: https://dx.doi.org/10.47772/IJRISS.2025.910000018
Received: 28 September 2025; Accepted: 03 October 2025; Published: 01 November 2025
ABSTRACT
Small and medium-sized enterprises (SMEs) often face persistent challenges in accessing financial resources,
adapting to technological advancements, and sustaining competitiveness in an increasingly digitalised economy.
SMEs continue to be limited by their resourcefulness, lack of digital literacy, and poor access to funding
platforms, thus delaying their desired growth and sustainability despite the increasing roles of financial
technologies and digital innovations. This study aims to develop a conceptual model that examines the
relationship between SME strategies and digital financial solutions, with strategic development positioned as the
mediating mechanism. A conceptual and literature-based approach allows the research to combine the teachings
of the Resource-Based view and dynamic capabilities theory to propose a framework to which SMEs can enhance
their performance by adopting digital practices such as digital marketing, alternate financing, and sustenance
efforts to focus on financial inclusion and competitive advantage. The outcomes indicate that SME strategies
play a prominent role in the digital financial adoption when mediated by relatively structured pathways of
strategic development, emphasising the role of resource reconfiguration, workforce capacity, and networks of
collaboration in digital transformation. This study also highlights the important functions of digital finance in
mitigating the credit constraint, alternative finance instruments in widening the availability of finance, and co-
creation networks in aligning business development with sustainability. The theoretical implications of this
research are two-fold: first, the study contributes to academic discussions on the digital transformation of SMEs
through an integrated conceptual framework; second, it provides practical recommendations that can be used by
SMEs, policymakers, and financial institutions to improve digital readiness and financial resilience. Finally, this
paper would need additional empirical verification of the propositions made and serve as a guide into future
research involving sector-specific aspects and emerging digital technologies.
Keywords SME Strategies, Digital Financial Solutions, Strategic Development, Digital Transformation,
Financial Inclusion
INTRODUCTION
The dynamic nature of digital technologies has changed the global business environment, and lately, small and
medium-sized enterprises (SMEs) have turned to digital financial solutions to ensure growth and competitiveness
as well as overcome structural obstacles. SMEs are accessing capital and managing their financial activities
differently due to digital finance, including mobile banking, e-wallets, crowdfunding platforms, and peer-to-peer
lending [11], [14]. In the emerging economies, digital financial innovations are viewed as a way of causing
financial inclusion to reduce the existing credit constraints that have harmed the growth and survival of SMEs
[13]. It is in this context that having knowledge about how SMEs are able to strategise their way through the
digital finance environment has become a theoretical and practical imperative.
Existing studies point to several motivating factors of digital finance use amongst SMEs, such as better financial
performance, improved customer relations and access to different finance models [15], [17], [20]. As an example,
research shows that the combination of digital marketing measures and financial tools ensures more market
penetration and sustainability [17], [18]. In the same manner, the critical role of human capital development is
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highlighted in facilitating the realisation of the benefits of digital financial innovation by the SMEs since skilled
employees enhance organisational efficiency and technological application [19]. These advances however, have
left holes in clarifying how the relationship between the SMEs and digital finance can be conceptualised through
the intermediary of strategic development.
The problem lies in the fragmented nature of current scholarship, which often inspects digital finance, SME
strategies, and strategic development in separate entities rather than as interconnected phenomena. While digital
finance has been empirically related to SME growth and financial inclusion [12], [23], less is known about how
the internal strategies and developmental processes mediate these relationships. Without this sort of
understanding, small and medium businesses risk having inadequate use of digital financial services and
policymakers may not have frameworks that can be used to address the transformation of SMEs. Addressing this
issue requires a conceptual framework that brings together SME strategies, strategic growth, and online financial
services in an integrated approach.
This paper aims to bridge the research gap by proposing a conceptual model that positions strategic development
as a mediating mechanism between SME strategies and digital financial solutions. Drawing from previous
research findings, the model shows how SMEs can strategically combine digital capabilities, workforce
conservation, and sustainability behaviour in order to increase the leverage of the financial innovations. This
method not only advances the theoretical body of knowledge on digital finance in SMEs, but also provides viable
suggestions on how it is possible to make SMEs in the digital age more competitive. The value of the study is
found when it can connect two different bodies of research by combining two perspectives and has both scholarly
and managerial implications [10], [22].
Theoretically, this paper is anchored in the Resource-Based view (RBV) and strategic development perspectives,
which emphasise the role of firm-specific capabilities and dynamic strategies in leveraging external opportunities
such as digital financial tools. The RBV implies that financial innovations could be converted into sustainable
competitive advantages when SMEs are equipped with better digital abilities and human resources [31].
The structure of the paper is the following: the second section will provide a literature review on SME strategies,
strategic development and digital financial solutions. The next section presents the proposed conceptual
framework that includes the posited relationship of the constructs to each other. The paper is concluded by stating
theoretical and practical implications as well as recommendations on future studies.
LITERATURE REVIEW
The proposed conceptual model is grounded in three central constructs: SME strategies, strategic development,
and digital financial solutions (DFS). Reviewing these constructs provides the theoretical foundation for
understanding how SMEs can enhance competitiveness and financial resilience in an increasingly digitalised
economy.
SME Strategies
Small and medium-sized enterprises (SMEs) typically rely on a set of deliberate strategies to overcome financial
constraints, build market presence, and sustain growth. These strategies often encompass digital marketing,
financing innovations, and organisational adaptability. Research has shown that digital marketing adoption
enables SMEs to expand customer reach, improve engagement, and achieve sustainable profitability [16-17].
Similarly, strategies involving alternative financing, such as crowdfunding or peer-to-peer lending, provide
SMEs with greater flexibility and improved access to capital compared to traditional financing options [20].
Moreover, SMEs that embed innovation-driven strategies are better positioned to reconfigure their business
models and adapt to changing environments [3]. Collectively, these strategies serve as the foundation for SMEs
to build and sustain competitive advantage in dynamic markets.
Strategic Development
While SME strategies provide direction, their effectiveness depends on the firm’s ability to translate intent into
actionable processes. In this study, strategic development is conceptualised as a dynamic organisational process
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rather than a static outcome. It encompasses three interrelated sub-dimensions:
1. Strategic Planning Formalisation the extent to which SMEs articulate structured roadmaps and
formalised plans that guide digital adoption and innovation. This process reduces uncertainty and ensures
coherent alignment of resources [1].
2. Dynamic Capability Building the ability of SMEs to reconfigure resources and adapt to external shifts,
particularly in adopting financial technologies and collaborating with fintech ecosystems [25], [4].
3. Organisational Learning the establishment of continuous improvement routines, knowledge
acquisition, and workforce upskilling that enhance absorptive capacity for digital finance [29].
These sub-dimensions highlight strategic development as the mediating mechanism that connects strategies to
outcomes. By combining planning, adaptability, and learning, SMEs improve their readiness to adopt DFS,
thereby ensuring that strategic intent translates into tangible results.
Digital Financial Solutions (DFS)
Digital financial solutions (DFS) encompass a wide range of technologies and platforms, including mobile
banking, e-wallets, peer-to-peer lending, and crowdfunding. These tools enable SMEs to overcome credit
constraints, reduce transaction costs, and expand financial inclusion [11-12]. DFS also provides SMEs with new
opportunities for operational efficiency, customer engagement, and business model innovation. For example,
mobile payment systems reduce barriers to financial access, while crowdfunding platforms enable SMEs to
secure capital outside conventional banking systems [13]. Moreover, DFS integration enhances SMEs’ financial
resilience by diversifying financing channels and aligning business practices with digital transformation
imperatives [14)].
Taken together, the literature suggests that DFS adoption represents not only a technological advancement but
also a strategic imperative for SMEs striving for long-term competitiveness and sustainability.
METHODOLOGY
Research Design
This study adopts a systematic narrative review design. Unlike purely descriptive narrative reviews, a systematic
narrative review combines the interpretive depth of narrative synthesis with the structured rigor of systematic
procedures [26]. This approach is particularly suitable for emerging research domainssuch as SME digital
financial adoptionwhere scholarship is diverse but fragmented across multiple streams (finance, management,
digital innovation). By following structured steps of identification, screening, eligibility, and synthesis, the
review ensures both transparency and credibility while retaining the conceptual objective of developing a
theoretical model.
The systematic narrative review process adopted in this study followed four structured steps: identification,
screening, eligibility, and synthesis. These stages are summarised in Figure 1, which visually illustrates how
relevant studies were identified, filtered, assessed for inclusion, and synthesised into the conceptual model.
Figure 1: Key Steps in Conducting a Systematic Narrative Review
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Data Collection and Review Strategy
Data collection was carried out using a targeted search strategy in the Scopus database. The search string was
designed to capture diverse but interconnected concepts related to digital finance and SMEs:
("digital" OR "online" OR "electronic" OR "virtual") AND ("financial" OR "finance" OR "monetary" OR
"economic") AND ("solutions" OR "services" OR "tools" OR "products") AND ("SME" OR "small business"
OR "entrepreneur" OR "startup") AND ("access" OR "inclusion" OR "support" OR "development") AND
("payment" OR "transaction" OR "banking" OR "credit") AND ("technology" OR "innovation" OR "platform"
OR "system")
The search was limited to peer-reviewed journal articles and conference proceedings published between 2015
and 2025, reflecting the increasing role of digital finance and technological innovation in SMEs during the last
decade. Studies were included if they (1) addressed SMEs or entrepreneurial contexts, (2) examined digital or
technological financial solutions, and (3) provided insights on access, inclusion, or strategic development.
Exclusion criteria removed articles focused solely on large corporations or non-business digitalisation contexts.
When the dataset was described, an integrative thematic analysis approach was applied to articles [30]. This
process included the process of open coding in order to extract common themes (e.g., digital financial inclusion,
capability development, human capital, sustainability, alternative finance) and then a set of broader dimensions
based on the interactions between SME strategies, strategic development, and digital financial solutions. The
synthesis made possible the expression of a conceptual framework that connects bits of knowledge to a
comprehensive framework and provides a new input to SME and digital finance research.
Theoretical Framework Development
The theoretical framework of this study is grounded in the Resource-Based View (RBV) and the Dynamic
Capabilities Theory. Together, these theories provide a lens to understand how SMEs develop strategies that
enhance their ability to adopt digital financial solutions. The RBV emphasises the strategic value of unique firm
resourcessuch as digital literacy, financial capabilities, and human capitalin generating competitive
advantage [24]. Meanwhile, Dynamic Capabilities Theory extends this view by highlighting how firms
reconfigure and adapt resources in dynamic environments, particularly through digital transformation [25].
In the context of SMEs, this theoretical foundation enables an exploration of how strategies such as digital
marketing, alternative financing, and sustainability initiatives facilitate strategic development pathways that
drive adoption of digital finance [1], [2]. Applying these theories to the study context, the framework
conceptualises SMEs as organisations that strategically deploy and continuously adapt their resources to achieve
financial inclusion, operational efficiency, and competitive advantage through digital finance. For example,
SMEs with strong human capital can better integrate new digital financial technologies, while firms with greater
dynamic capabilities can rapidly reconfigure resources to leverage opportunities such as fintech collaborations
and crowdfunding [19], [20].
This application bridges theory and practice by showing that SME strategies (RBV) must be coupled with
adaptive processes (dynamic capabilities) to ensure successful digital transformation and sustainable growth in
volatile markets. The framework also positions strategic development as a mediating mechanism linking SME
strategies to digital financial outcomes [3], [7].
From both theoretical and practical perspectives, this framework integrates insights from SME, finance, and
sustainability literature to propose a holistic model of digital financial adoption. Theoretically, it advances
understanding by combining Resource-Based and dynamic capabilities perspectives with emerging evidence on
co-creation, sustainability, and alternative financing [10]. Practically, it underscores the need for SMEs to invest
in workforce skills, build partnerships with fintech institutions, and embed triple bottom line (TBL) principles
in their digital strategies. This synthesis not only enriches academic debates but also offers actionable pathways
for policymakers and practitioners to foster SME resilience and competitiveness in the digital era. Figure 2
illustrates the proposed theoretical theory of the study:
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Figure 2: Proposed theoretical framework
Key Findings from the Systematic Narrative Review
The results of the narrative review are summarised into five key thematic domains that together constitute the
conceptual framework of SME strategies and strategic development with regard to digital financial solutions.
These results indicate the multi-dimensional effects of digital finance, marketing strategies, human capital,
alternative financing, and sustainability approaches. Below is a table summarising the key findings and their
descriptions, followed by a comprehensive summary of these findings.
TABLE I KEY FINDINGS FROM THE SYSTEMATIC NARRATIVE VIEW
Theme
Key Findings
Description
Digital Finance and SME
Growth
Credit constraints alleviation;
enhanced financial performance
Digital finance alleviates financing
constraints by improving SME access to
credit. Tools such as mobile payments and
digital banking reduce costs, expand
customer reach, and improve financial
performance [11] [15].
Digital Marketing and
Financial Performance
Digital marketing strategies
improve engagement and
profitability
Adoption of digital marketing
significantly enhances SMEs’ visibility,
customer satisfaction, and financial
sustainability [16] [18].
Human Capital and Digital
Financial Innovation
Workforce skills, firm size, and
adoption capacity
Skilled employees are critical for
leveraging digital innovations. Larger
SMEs benefit more due to resource
availability, but smaller SMEs gain
proportionally high benefits if trained
effectively [19].
Alternative Finance
Instruments
Equity crowdfunding, P2P
lending, fintech collaborations
Alternative instruments provide flexible,
faster financing options. Fintech and
digital banking partnerships foster
financial inclusion and reshape bank-firm
relationships [20] [23].
Triple Bottom Line and Co-
Creation
Sustainability and co-creation
networks
SMEs are encouraged to align financial
goals with environmental and social
performance. Co-creation networks help
SMEs pool resources and co-develop
digital assets for sustainable growth [10].
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F. Systematic Narrative Summary
The review highlights that digital finance plays a pivotal role in alleviating credit constraints, thereby enabling
SMEs to access the capital required for survival and expansion [11] [13]. Digital financial tools such as mobile
banking and mobile payments not only reduce transaction costs but also broaden SMEs’ customer base and
enhance overall financial performance [14], [15]. Equally important is the role of digital marketing strategies
that enhance customer engagement, brand visibility, and sales performance. Studies emphasise that SMEs
integrating e-business, e-commerce, and digital marketing tools enjoy competitive advantages in the digital
economy [16] [18].
The findings also underscore the importance of human capital in digital adoption. A digitally skilled workforce
is essential for maximising the benefits of financial innovations, with evidence suggesting that SMEs with better-
trained employees achieve superior digital transformation outcomes [19].
Moreover, alternative finance instruments, including peer-to-peer lending, equity crowdfunding, and fintech
collaborations, emerge as transformative mechanisms that diversify SMEs’ financing opportunities and enhance
financial inclusion [20] [22].
Finally, the review points to the necessity of embedding sustainability considerations within SME strategies. The
Triple Bottom Line (TBL) framework encourages SMEs to balance profitability with environmental and social
impacts, while co-creation networks provide opportunities for SMEs to pool resources and collaboratively build
digital ecosystems [10].
Proposition Development
SME strategies affect the adoption of digital financial solutions.
SMEs’ strategies play a crucial role in shaping the adoption and effective utilisation of digital financial solutions,
as they determine how resources and capabilities are deployed towards digital transformation. According to the
Resource-Based View, SMEs that invest in unique resources such as digital literacy, financial management skills,
and innovative business models are better positioned to integrate digital finance into their operations [1], [2].
Furthermore, strategic initiatives such as digital marketing, alternative financing, and sustainability programmes
can create pathways that enhance SMEs’ ability to leverage fintech, crowdfunding, and digital payment platforms
[3], [4]. These strategies not only overcome challenges such as resource constraints and limited technological
awareness but also open opportunities for operational efficiency and business model innovation [5], [6].
Empirical evidence highlights that SMEs that align their strategies with digital adoption achieve superior
performance outcomes, including financial inclusion, profitability, and sustainability, thereby reinforcing the
importance of deliberate strategic development [7], [8]. Based on this reasoning, it is proposed that SMEs’
strategies significantly influence the adoption and success of digital financial solutions. This leads to the
following propositions:
Proposition 1: SME strategies positively affect the adoption of digital financial solutions SME strategies
affect strategic development.
SME strategies serve as a foundation for shaping strategic development processes by enabling firms to
reconfigure resources, innovate, and adapt to digital financial solutions. The Resource-Based View emphasises
that unique resources such as digital literacy, financial capabilities, and innovative approaches are essential for
SMEs to formulate effective strategies that influence long-term development [1], [2]. Strategic development in
SMEs is often guided by structured digital transformation frameworks that involve awareness creation, adoption,
implementation, and continuous improvement, which are directly influenced by entrepreneurial strategies [9],
[3]. Empirical evidence suggests that SMEs engaging in strategies such as digital marketing, sustainability
initiatives, and alternative financing foster innovation pathways that enhance strategic growth and adaptability
in competitive environments [7], [4]. Furthermore, balancing digital maturity and operational performance
highlights the importance of aligning strategies with long-term development goals to avoid resource
misallocation while capturing the benefits of digitalisation [5], [6]. By integrating strategy into development
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planning, SMEs can strengthen their dynamic capabilities, leading to more resilient business models and
preparedness for digital financial adoption [8]. Based on this reasoning, it is proposed that SME strategies
strongly shape and enhance strategic development processes. This leads to the following propositions:
Proposition 2: SME strategies positively affect strategic development.
Strategic development affects the adoption and utilisation of digital financial solutions.
Strategic development plays a pivotal role in shaping the adoption and effective use of digital financial solutions
among SMEs, as it provides the structural foundation for aligning organisational resources, capabilities, and
innovation pathways with digital transformation objectives. By embedding digital awareness, adoption
roadmaps, and continuous improvement practices into their development strategies, SMEs are better positioned
to integrate financial technologies such as mobile payments, online lending, and digital banking platforms [2],
[9]. Strategic development enables SMEs to reconfigure business models, adopt virtual integration, and leverage
digital platforms, all of which support efficient access to financial services and foster financial inclusion [3], [4].
Empirical studies confirm that SMEs implementing structured digital strategies experience enhanced financial
performance, reduced transaction costs, and improved access to external financing, underscoring the link
between strategic development and digital financial adoption [7], [8]. Moreover, digital maturity achieved
through strategic development mitigates challenges such as resource limitations and technological uncertainty,
while low-cost digitalisation tools open new opportunities for operational efficiency [6], [5]. Thus, strategic
development not only drives innovation and resilience but also accelerates the integration of digital financial
solutions that contribute to SMEs’ sustainability and competitiveness. This leads to the following propositions:
Proposition 3: Strategic development positively influences the adoption and utilisation of digital financial
solutions.
The relationship between SMEs’ strategies and the adoption digital financial solutions through strategic
development.
SMEs’ strategies, when effectively aligned with strategic development processes, create the foundation for
adopting and utilising digital financial solutions. Strategies such as digital marketing, alternative financing, and
sustainability initiatives often require structured pathways for implementation and scalability. Strategic
development provides the mediating mechanism that transforms these strategies into actionable practices by
enabling resource reconfiguration, capability enhancement, and business model adaptation [3], [4]. For example,
digital transformation frameworks highlight the role of strategic roadmaps in linking SMEs’ digital initiatives
with financial tools such as fintech platforms, crowdfunding, and digital payments [2], [1]. However, SMEs
often face challenges such as financial constraints, limited digital maturity, and lack of technological awareness,
which can impede the translation of strategies into financial innovation [6], [9]. Opportunities also emerge from
low-cost digitalisation and virtual integration, which allow SMEs to expand operational efficiency and co-create
value with financial service providers [5], [7]. By embedding strategic development practices that incorporate
digital awareness, adoption roadmaps, and continuous improvement cycles, SMEs can overcome barriers and
leverage digital financial solutions for financial inclusion, operational efficiency, and competitive advantage [8],
[10]. This leads to the following propositions:
Proposition 4: SMEs strategies positively affect the adoption of digital financial solutions through
strategic development.
CONCLUSION AND RECOMMENDATION
This paper has highlighted the critical importance of integrating SME strategies, strategic development, and
digital financial solutions (DFS) into a unified framework. While SMEs represent the backbone of economic
development, their growth and resilience continue to be constrained by financing challenges. In this context,
DFS offers a transformative opportunity to expand financial inclusion, reduce transaction costs, and provide
innovative pathways to credit. However, the adoption of DFS cannot be fully understood by focusing on
technology alone; it requires attention to the strategic and organisational processes that enable SMEs to translate
intent into action. In theory, the research contributes to knowledge by connecting the resource-based, and
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dynamic capability views to insight on how SMEs can re-organise resources to facilitate digital transformation.
In practice, it provides insights to SMEs, policymakers and financial institutions to help them leverage digital
tools, workforce skills, and collaborative networks in ways that enhance financial access and long-term
competitiveness. Finally, while this study remains conceptual, the proposed framework provides a testable model
for future empirical research. Subsequent studies are encouraged to validate the propositions through pilot
surveys, case studies, or expert interviews, and to examine variations across different SME sectors and sizes.
Limitation And Future Directions
The limitations of the study are its conceptual focus and the reliance on secondary sources, which lead them to
be more fragmentary and limited in terms of empirical evidence and industry specific peculiarities. Meanwhile,
this study does not fully address the heterogeneity within the SME sector. For example, micro-enterprises may
lack the resources to formalise strategic planning, while medium-sized firms may be better positioned to build
dynamic capabilities.
Future studies should empirically test the proposed framework across different settings to address the issue of
inter-sectoral difference in SME digital transformation. It is recommended for future researchers to focus on the
contribution of leading technologies in the development of digital financial landscapes, including blockchain and
artificial intelligence. Additionally, analysis across different SME profiles could help identify boundary
conditions and sector-specific pathways.
ACKNOWLEDGMENT
The authors would like to express their sincere gratitude to University Technology MARA (UiTM) Kedah
Campus for the continuous support and the anonymous reviewers for their valuable feedback, which greatly
enhanced the clarity and quality of this article.
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