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Perceived University Support (PUS) and Entrepreneurial Intentions:
Insights from a Systematic Literature Review
Sarah Sabir Ahmad
1
, Azfahanee Zakaria
2
, Mohd Shafiz Saharan
3
, Nurdiyana Nazihah Zainal
4
, Mohd
Hairul Nazreen Jamil
5
1 2 3 4
Faculty of Business and Management, University Technology MARA Cawangan Kedah
5
Department of Administration, University Technology MARA Cawangan Kedah
*Corresponding Author
DOI:
https://dx.doi.org/10.47772/IJRISS.2025.910000211
Received: 29 September 2025; Accepted: 14 October 2025; Published: 01 November 2025
ABSTRACT
Entrepreneurship is increasingly recognized as a driver of economic growth, innovation, and graduate
employability. In Malaysia, it is promoted as a solution to graduate unemployment and positioned as a pillar of
the Malaysia Education Blueprint 20152025. Despite this emphasis, a gap persists between institutional efforts
and student outcomes, largely due to variations in the quality, accessibility, and cultural relevance of support
provided by universities. This study examines the role of perceived university support (PUS) in shaping
entrepreneurial intentions (EI) among Malaysian students. Using the PRISMA 2020 framework, a systematic
literature review (SLR) of 34 peer-reviewed articles (20152025) was conducted. Findings show that PUS
significantly influences EI through four dimensions: entrepreneurship education, mentorship and role models,
infrastructure and financial support, and cultural and contextual influences. Education enhances knowledge and
self-efficacy but is weakened by theoretical delivery. Mentorship and role models inspire motivation, though
access remains uneven. Infrastructure and funding reduce risk perceptions but are concentrated in urban
universities. Cultural norms, especially collectivist values and family expectations, shape how support is
perceived. Entrepreneurial self-efficacy consistently mediates PUSEI, while proactive personality and gender
moderate outcomes. The study concludes that holistic, experiential, and culturally adaptive support systems are
essential to strengthen Malaysia’s entrepreneurial ecosystem.
Keywords Cultural Context, Entrepreneurial Intentions, Entrepreneurial Education, Perceived University
Support, Systematic Literature Review
INTRODUCTION
Entrepreneurship is internationally acknowledged as a pivotal engine for economic growth, job creation, and
innovation. In Malaysia, this view is echoed in national strategies such as the Malaysia Education Blueprint
(MOHE, 2021), which positions entrepreneurship as a solution to graduate unemployment and a lever for long-
term economic transformation. Universities are therefore mandated not just to impart technical and academic
skills, but also to foster entrepreneurial mindsets and activities among students.
Despite these aspirations, graduate outcomes remain mixed. The Graduate Employability Rate (GER) in
Malaysia rose from 73.1% in 2010 to 84.8% in 2021 yet only 59.3% of graduates were employed by that year;
the rest were either pursuing further studies, undergoing skills training, or awaiting placement (Khazanah
Research Institute, 2021). Moreover, two-thirds of fresh graduates still earned starting salaries below RM2,000,
signaling persistent underemployment (Khazanah Research Institute, 2021). Within an increasingly dynamic
labour market, a growing mismatch between graduate qualifications and job demands has become evident: recent
studies report that over-education and skill-related underemployment among Malaysian graduates rose by 72%
between 2017 and 2021, affecting more than 1.55 million graduates (International Journal of Business,
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Economics and Law, 2024). At the same time, youth unemployment remains high; in 2024, Malaysia’s
unemployment rate stood at 3.2%, but youth unemployment was 10.3%, underscoring the disproportionate
vulnerability of young graduates (Department of Statistics Malaysia, 2025). In 2024, the national unemployment
rate dropped to 3.2%, marking the best labour market performance since the pandemic. However, youth
unemployment among persons aged 15 to 24 stood at 10.3%, with many occupying semi-skilled roles that
underutilize tertiary education (deVere Malaysia, 2024). These labour market trends underscore a critical need
for alternative career pathways. Yet, structural and academic limitations persist in empowering students toward
entrepreneurship. A 2024 study of 311 final-year undergraduates (social sciences and science & technology
disciplines) across public universities on Malaysia's east coast found that entrepreneurship education positively
correlates with entrepreneurial intentions. However, subjective norms i.e., pressures or supports from peers,
family, and lecturers did not significantly influence intentions, suggesting a discord between institutional
encouragement and students’ social environments (Macrothink Institute, 2024). Other than that, a qualitative
investigation among undergraduates confirmed the significance of entrepreneurship education but highlighted
persistent delivery and perception gaps among students (Ibrahim et al, 2025). Another study found differential
"pre-startup behaviors" between business and non-business students, with the former showing stronger
entrepreneurial agency suggesting discipline-specific disparities in support structures (Wan Kamarudin et al,
2025). Lastly, a systematic literature review encompassing 390 studies (20102025) revealed that three key
factors are critical in boosting graduate employability through entrepreneurship programs in Malaysian public
universities which are alignment between policy and industry needs, enhancement of graduates’ generic skills,
and universityindustry collaboration and work-based learning (WBL) (Mohd Reza et al, 2025). These findings
underscore a significant academic challenge, while entrepreneurship is embedded in curricula, ineffective design,
disciplinary silos, and weak industry connections are limiting its transformative potential.
LITERATURE REVIEW
This paper focuses on four critical dimensions of perceived university support (PUS) which are entrepreneurship
education, mentorship and role models, infrastructure and financial support, and cultural and contextual
influences and examines their collective influence on entrepreneurial intentions (EI).
Entrepreneurship Education and Entrepreneurial Intentions
Entrepreneurship education serves as the foundational pillar of PUS. It equips students with the knowledge,
skills, and exposure needed to enhance entrepreneurial self-efficacy (Ismail, Ahmad, & Rasdi, 2018; Nabi et al.,
2018). Importantly, the literature emphasizes that entrepreneurship education must move beyond theoretical
delivery to include experiential learning approaches, such as business simulations, plan competitions, and
industry collaborations. These practices not only reinforce perceived behavioral control but also allow students
to test and refine competencies in realistic yet low-risk environments (Tan, Ooi, & Chong, 2022). Building on
Ajzen’s (1991) Theory of Planned Behavior (TPB), entrepreneurship education influences EI by shaping
students’ attitudes, subjective norms, and perceived behavioral control. Evidence consistently shows that
entrepreneurship courses improve entrepreneurial knowledge, skills, and self-efficacy, which in turn are decisive
predictors of entrepreneurial behavior (Ismail et al., 2018; Tan et al., 2022). In Malaysia, entrepreneurship
education has been made mandatory in higher education programs, reflecting the government’s strategic
emphasis on entrepreneurship as a mechanism to tackle graduate unemployment (Ministry of Higher Education
[MOHE], 2021). Nevertheless, challenges persist. For instance, Ahmad, Rasdi, and Ismail (2020) revealed that
many students perceive such courses as excessively theory-driven and disconnected from practical realities. This
limits the effectiveness of education in fostering entrepreneurial mindsets. Consequently, scholars advocate for
integrating applied and experiential opportunities which include competitions, internships, and collaborative
industry projects that allow students to translate classroom learning into entrepreneurial competence (Nabi et al.,
2018).
Findings from the SLR (see Appendix 1) further reinforce that entrepreneurship education exerts a consistent
and positive influence on EI across multiple studies (Ismail et al., 2018; Tan et al., 2022; Saifuddin et al., 2022).
While education enhances entrepreneurial readiness, its effectiveness is maximized when complemented by
applied learning opportunities. Thus, entrepreneurship education alone is insufficient; it must be practically
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grounded to generate the intended entrepreneurial competencies.
Mentorship and Role Models
The second dimension highlights the pivotal role of mentorship and role models in shaping entrepreneurial
identity and motivation. Mentorship provides not only personalized guidance but also psychosocial support and
access to networks, which collectively increase students’ confidence and resilience (Othman & Othman, 2019;
Zainol, Al-Mamun, & Hamid, 2021). In parallel, role models particularly successful alumni or local
entrepreneurs strengthen students’ entrepreneurial orientation by showing that success is both attainable and
desirable (Shah & Soomro, 2021). Within the TPB, these influences align strongly with subjective norms, where
beliefs are shaped by social pressures and expectations. Empirical studies consistently show that Malaysian
students engaged in structured mentorship programs exhibit stronger entrepreneurial drive compared to their
peers without such exposure (Othman & Othman, 2019). Similarly, interaction with role models enhances
students’ belief that entrepreneurship is feasible, reinforcing both desirability and achievability (Shah & Soomro,
2021). However, significant disparities exist. While leading Malaysian universities maintain structured
mentorship ecosystems, many smaller or rural universities lack such support systems, resulting in unequal
entrepreneurial outcomes (Al Mamun, Zainol, & Hasan, 2021). The SLR emphasizes that mentorship and role
model engagement are indispensable non-academic enablers of EI, but their uneven availability poses challenges.
Structured programs across all universities are therefore essential to ensure equitable development of
entrepreneurial confidence and motivation.
Infrastructure and Financial Support
The third component of PUS concerns institutional infrastructure and financial assistance, which act as critical
enablers of entrepreneurship. Facilities such as incubation centers, entrepreneurship labs, and co-working spaces
provide students with vital resources to pursue entrepreneurial activities (Nabi et al., 2018). Financial support,
in the form of seed funding, grants, or business plan competitions, further boosts confidence by reducing the
perceived risks of entrepreneurship (Al-Mamun, Yusoff, & Ibrahim, 2019). Yet, the SLR reveals persistent
structural inequalities in the distribution of these resources. Urban and premier universities often enjoy well-
equipped facilities and more robust funding schemes, while smaller or rural institutions remain under-resourced
(Tan et al., 2022). Moreover, studies show that students frequently have limited awareness of available funding
opportunities, which diminishes the potential impact of existing schemes (Zainol et al., 2021). In short,
infrastructure and financial support significantly enhance perceived behavioral control by lowering barriers to
entrepreneurial entry. However, equitable access and better communication are essential to ensure that all
students, regardless of their institutional background, can benefit from these support systems.
Cultural and Contextual Influences
The final dimension situates PUS within Malaysia’s socio-cultural context. Unlike Western environments that
emphasize autonomy and risk-taking, Malaysian students often prioritize family expectations, social approval,
and financial stability in their career decisions (Saifuddin et al., 2022; Al Mamun, Zainol, & Hasan, 2021). This
reflects Malaysia’s collectivist culture, where family and societal expectations strongly shape entrepreneurial
pursuits. Consequently, entrepreneurship support programs that fail to account for cultural nuances risk limited
effectiveness. Studies argue that PUS initiatives should integrate family-inclusive activities, social enterprises,
and community-based entrepreneurship models to resonate with Malaysian students (Tan et al., 2022; Al Mamun
et al., 2021). By aligning global entrepreneurial competencies with local cultural values, universities can foster
support systems that are not only effective but also culturally adaptive.
Integrated Role of Perceived University Support (PUS)
Taken together, the SLR demonstrates that PUS functions as a multidimensional construct. When education,
mentorship, infrastructure, financial support, and cultural alignment work in synergy, universities significantly
enhance students’ entrepreneurial intentions (Al Mamun et al., 2021; Zainol et al., 2021). Conversely,
weaknesses in any of these dimensions such as theory-heavy curricula, inconsistent mentorship, or unequal
resource distribution diminish the overall effectiveness of support, thereby discouraging entrepreneurial
motivation. In conclusion, the literature consistently affirms that effective PUS requires a holistic approach.
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Universities must go beyond offering entrepreneurship courses by also providing experiential learning,
accessible mentorship, strong infrastructure, equitable funding, and culturally relevant programs. Only then can
Malaysian universities fully unlock students’ entrepreneurial potential and contribute to broader national goals
of economic transformation.
CONCEPTUAL FRAMEWORK
The conceptual framework posits that the four dimensions of perceived university support (PUS) namely
entrepreneurship education, mentorship and role models, infrastructure and financial support, and
cultural/contextual influences collectively shape students’ entrepreneurial intentions (EI). When these
dimensions are well-integrated and effectively delivered, PUS enhances students’ entrepreneurial attitudes,
strengthens subjective norms, and increases perceived behavioral control, thereby fostering stronger
entrepreneurial intentions. Conversely, weaknesses in any of these dimensions such as overly theoretical
curricula, uneven access to mentorship opportunities, limited infrastructure, or culturally misaligned initiatives
can undermine the effectiveness of PUS. As a result, students may experience reduced motivation to pursue
entrepreneurial careers. In this regard, the framework contributes to the literature by offering a holistic model of
how multiple forms of university support interact within a socio-cultural context to influence entrepreneurial
intentions. Whereas previous studies often examined these factors in isolation, this study emphasizes their
interconnectedness, thereby capturing the complex and multidimensional nature of student entrepreneurship
development. Moreover, by situating the framework within Ajzen’s (1991) Theory of Planned Behavior (TPB),
the study ensures theoretical consistency. TPB provides a clear lens for analyzing how PUS influences attitudes,
subjective norms, and perceived behavioral control. At the same time, this framework highlights context-specific
nuances particularly those relevant to Malaysian higher education where cultural values, institutional practices,
and structural inequalities significantly shape entrepreneurial outcomes. Ultimately, this integrated framework
underscores that fostering entrepreneurial intentions requires not only strong institutional support but also
alignment with cultural and contextual realities.
Fig. 1 Conceptual Framework
METHODOLOGY
The methodology employed in this study is based on the Preferred Reporting Items for Systematic Reviews and
Meta-Analyses (PRISMA), which provides a transparent and replicable framework for identifying, screening,
selecting, and analyzing relevant research. Following PRISMA 2020 guidelines (Page et al., 2021), the process
of article selection was documented in a flow diagram (Figure 2), illustrating each stage of inclusion and
exclusion.This study adopted a systematic literature review (SLR) design to ensure rigor and minimize bias.
PRISMA’s structured four-phase model was used to guide the review, ensuring that the literature was identified,
screened, and synthesized in a systematic and replicable manner. The review specifically examined the role of
perceived university support (PUS) in shaping entrepreneurial intentions (EI) among university students, with a
primary emphasis on Malaysia while also incorporating comparative insights from international contexts.
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To identify relevant literature, a comprehensive search strategy was employed across five electronic databases:
Scopus, Web of Science, ScienceDirect, Emerald Insight, and Google Scholar. To ensure recency and relevance,
the review covered studies published between 2015 and 2025. Search terms included key concepts such as
entrepreneurship education, entrepreneurial intention, perceived university support, mentorship, role models,
infrastructure, financial support, Malaysia, and university students. Boolean operators were applied in different
combinations to maximize retrieval. For example, the Scopus search string used was: (“entrepreneurship
education” OR “entrepreneurial education”) AND (“entrepreneurial intention*” OR “entrepreneurial mindset”)
AND (“university support” OR “perceived support” OR mentorship OR “financial support” OR infrastructure)
AND (Malaysia OR “higher education”). To ensure credibility, only peer-reviewed journal articles in English
were included, and the reference lists of the selected articles were manually screened to identify additional
relevant studies (Moher et al., 2009).
The eligibility criteria were clearly defined. Inclusion criteria consisted of empirical or conceptual studies that
examined entrepreneurship education, mentorship, role models, infrastructure, financial support, or
cultural/contextual influences on EI. Studies published between 2015 and 2025, focusing on university or college
students, and situated in Malaysia or international higher education contexts were considered. Exclusion criteria
removed non-peer-reviewed publications such as reports, dissertations, and conference abstracts, as well as
studies outside the higher education sector or not directly measuring EI. This ensured that only high-quality and
contextually relevant studies were synthesized (Liberati et al., 2009).
The selection process followed PRISMA’s four phases. In the identification phase, 356 records were retrieved
from the databases. In the screening phase, 78 duplicates were removed, leaving 278 studies. Titles and abstracts
were reviewed, and 182 irrelevant articles were excluded. In the eligibility phase, 96 full-text articles were
assessed, but 62 were excluded for failing to meet the criteria. Finally, in the inclusion phase, 34 studies were
retained for analysis. This entire process was systematically documented in a PRISMA flow diagram (see Fig.
2), ensuring clarity and transparency in reporting (Page et al., 2021).
For data extraction, a structured coding sheet was designed to capture information such as author(s), year, country
or context, research design, sample, independent variables (e.g., education, mentorship, infrastructure, financial
support, cultural influences), dependent variable (EI), and key findings. Data were cross-checked by two
reviewers to ensure accuracy and reduce bias.
Given the diversity of methods across the included studies, a qualitative thematic synthesis was conducted.
Articles were organized into four thematic categories: entrepreneurship education, mentorship and role models,
infrastructure and financial support, and cultural/contextual influences. This thematic approach allowed for the
identification of convergent and divergent findings, revealed socio-cultural nuances specific to Malaysia, and
highlighted research gaps (Tranfield, Denyer, & Smart, 2003). A systematic literature review table (Appendix
1) was constructed to summarize the main characteristics and contributions of each included study.
To ensure rigor, a quality assessment was conducted using a modified checklist adapted from the Critical
Appraisal Skills Programme (CASP) and the Joanna Briggs Institute (JBI) appraisal tools. The assessment
considered clarity of research objectives, appropriateness of methodology, validity of measures (e.g., EI scales),
adequacy of sample size, and relevance to higher education contexts in Malaysia. Only medium-to-high-quality
studies were retained for synthesis (Moola et al., 2020).
Finally, in terms of ethical considerations, this study relied exclusively on secondary data from published journal
articles and did not involve human participants. Therefore, no ethical approval was required. Nonetheless, the
review maintained academic integrity by ensuring transparent reporting, accurate referencing, and unbiased
synthesis.
In summary, by adhering to PRISMA 2020 guidelines (Page et al., 2021), this review achieved a systematic,
transparent, and replicable process. From an initial pool of 356 records, 34 high-quality articles were ultimately
included, providing a robust evidence base to examine how perceived university support influences
entrepreneurial intentions in Malaysian higher education, while offering valuable insights from global contexts.
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Fig. 2 Four-Phase Flow Diagrams
RESULTS AND DISCUSSION
This paper presents findings across several major areas: entrepreneurship education and entrepreneurial
intentions, mentorship and role models as catalysts of intention, infrastructure and financial support as enablers
of action, cultural and contextual influences on perceived support, mediators and moderators of the intention
process, and finally, the intentionbehavior gap.
The review confirms that entrepreneurship education (EE) exerts a consistently positive influence on students’
entrepreneurial intentions (EI). Nevertheless, its effectiveness depends heavily on pedagogical design.
Traditional lecture-based approaches often criticized as overly theoretical tend to show weaker links to EI
(Ahmad, Rasdi, & Ismail, 2020). By contrast, experiential models such as simulations, live projects, and business
plan competitions are strongly associated with higher entrepreneurial self-efficacy and intention (Nabi, Liñán,
Fayolle, Krueger, & Walmsley, 2017). These findings are consistent with Ajzen’s (1991) Theory of Planned
Behavior (TPB), in which perceived behavioral control mediates the link between education and intention. In
the Malaysian context, where EE is mandatory, the results suggest that the quality of delivery is more critical
than curricular presence alone (Tan, Ooi, & Chong, 2022).
Mentorship and role models emerge as powerful contributors to EI by offering vicarious learning, guidance, and
psychosocial support. Specifically, students engaged in structured mentorship programs demonstrate stronger
entrepreneurial drive than their peers without such exposure (Othman & Othman, 2019). Likewise, interaction
with successful entrepreneurs or alumni role models significantly enhances students’ perceptions of
entrepreneurship as both achievable and desirable (Nowiński & Haddoud, 2019; Shah & Soomro, 2021). Within
TPB, these effects map onto different constructs: mentorship strengthens perceived behavioral control, while
role models reinforce subjective norms. However, access to such support remains uneven. Evidence shows that
smaller or rural Malaysian universities often lack formal mentorship structures, thereby limiting opportunities
for their students (Al Mamun, Zainol, & Hasan, 2021). This suggests that while mentorship is a proven enabler
of EI, inequitable access risks widening entrepreneurial gaps across institutions.
Access to physical and financial resources also plays a decisive role in shaping entrepreneurial intentions. For
instance, university-provided incubators, entrepreneurship labs, and co-working spaces reduce perceived barriers
and foster stronger feasibility beliefs (Makai et al., 2023). Similarly, seed funding, grants, and venture
competitions provide students with financial confidence, thereby reducing the psychological cost of
entrepreneurial risk-taking (Al-Mamun, Yusoff, & Ibrahim, 2019). Emerging evidence further indicates that
incubators not only increase intentions but also facilitate the translation of intentions into actual entrepreneurial
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behavior, particularly among women (Education + Training, 2024). Nevertheless, findings consistently reveal
that such resources are unevenly distributed, with urban and prestigious universities offering stronger support
structures than rural institutions (Tan et al., 2022). This inequality underscores the importance of equitable
resource allocation to foster entrepreneurship across diverse student populations.
Cultural values significantly shape how PUS translates into EI. In collectivist contexts such as Malaysia, family
expectations and social approval weigh heavily on students’ career decisions (Saifuddin et al., 2022; Tan et al.,
2022). Thus, while education and infrastructure enhance self-efficacy, subjective norms particularly those related
to legitimacy and social desirability often determine whether students act on entrepreneurial opportunities (Chin
et al., 2024). Accordingly, entrepreneurship support systems must be culturally tailored. Evidence suggests that
programs emphasizing family-inclusive entrepreneurship, community-based ventures, and social enterprises
resonate more strongly with Malaysian students than Western-centric models, which often prioritize autonomy
and risk-taking (Al Mamun et al., 2021).
The review highlights entrepreneurial self-efficacy as the most consistent mediator linking PUS to EI (Zainol,
Al-Mamun, & Hamid, 2021). Subjective norms also act as mediators, particularly when universities signal
legitimacy through visible support or successful alumni. In terms of moderators, studies find that proactive
personality enhances the benefits of university support, with proactive students gaining more from PUS
initiatives (Mustafa et al., 2023). Gender also plays a role, as incubator participation appears to be particularly
impactful for female students (Education Training, 2024).
Nonetheless, a notable limitation across the literature is the predominance of cross-sectional designs, which
constrain understanding of the dynamic relationship between intention and behavior. Longitudinal studies
provide stronger evidence, showing that structured support mechanisms such as incubators and mentorship can
bridge the “intention–action” gap by facilitating actual venture creation (Nayak et al., 2024).Taken together, the
findings demonstrate that PUS significantly enhances entrepreneurial intentions when it integrates four
dimensions: education, mentorship, infrastructure, and cultural alignment. Within the TPB framework, these
dimensions collectively elevate attitudes, reinforce subjective norms, and increase perceived behavioral control,
thereby fostering stronger entrepreneurial intentions. However, effectiveness depends on the quality of delivery,
equitable distribution of resources, and cultural adaptation. For Malaysian higher education, this implies that
universities must move beyond simply mandating entrepreneurship education. Instead, they should prioritize
experiential pedagogy, expand mentorship opportunities, distribute infrastructure and funding more equitably,
and design culturally resonant programs. By addressing these issues, universities can not only strengthen student
entrepreneurship but also contribute directly to Malaysia’s broader goals of innovation, employability, and
economic transformation.
CONCLUSION, IMPLICATIONS, LIMITATIONS & FUTURE RESEARCH
This study set out to examine how perceived university support (PUS) influences entrepreneurial intentions (EI)
among university students, with particular emphasis on the Malaysian higher education context. Drawing upon
34 peer-reviewed articles synthesized through the PRISMA systematic review framework, the findings
demonstrate that PUS contributes significantly to EI through four interconnected dimensions: entrepreneurship
education, mentorship and role models, infrastructure and financial support, and cultural and contextual
influences. Together, these factors shape students’ attitudes, subjective norms, and perceived behavioral control,
as theorized in Ajzen’s (1991) Theory of Planned Behavior. Importantly, the review highlights that although
entrepreneurship education is widely implemented in Malaysia, its impact is frequently constrained by overly
theoretical delivery rather than practical application. In a similar vein, mentorship and role models function as
proven catalysts of entrepreneurial motivation, yet access to such opportunities remains uneven across
institutions. Infrastructure and financial support likewise serve as critical enablers, but they are concentrated
within urban and well-resourced universities, thereby reinforcing disparities. Finally, cultural influences
particularly family expectations and collectivist values mediate how students perceive and act upon university
support, underscoring the contextual nature of entrepreneurial intention formation.
From a theoretical standpoint, this study contributes to the literature by integrating multiple dimensions of PUS
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into a holistic conceptual framework grounded in the Theory of Planned Behavior. By synthesizing evidence
across contexts, the review demonstrates how PUS strengthens entrepreneurial self-efficacy (perceived
behavioral control) and reinforces subjective norms, especially in collectivist cultures such as Malaysia.
Moreover, the findings extend existing models of entrepreneurial intention by highlighting mediators and
moderatorsincluding entrepreneurial self-efficacy, gender, and proactive personalitythat enrich theoretical
understanding.
From a practical perspective, the findings carry clear implications for universities and policymakers. For
universities, there is a pressing need to reorient entrepreneurship education toward experiential approaches, such
as business simulations, competitions, and industry collaborations, to bridge the persistent theorypractice gap.
Structured and equitable mentorship programs should also be established to ensure consistent guidance across
both urban and rural institutions. Furthermore, universities should expand access to entrepreneurship
infrastructure (e.g., incubators, labs, and co-working spaces) while improving communication regarding
available financial support. For policymakers, the challenge lies in addressing structural inequities by extending
funding and infrastructural resources to less-resourced and rural universities. Equally important, both
institutional and policy-level interventions should be culturally adaptive, embedding family and community
perspectives to align with the values of Malaysian students.
While the systematic review provides valuable insights, it is not without limitations. First, as the study relies on
secondary data, the validity of its conclusions depends on the quality and scope of the reviewed articles. Second,
most studies employed cross-sectional designs, limiting the ability to establish causal relationships between PUS
and entrepreneurial behavior. Third, the literature is skewed toward urban and prestigious universities, which
may not accurately reflect the realities of rural or less-resourced institutions. Fourth, the diversity of
measurement instruments used for EI and PUS complicates direct comparison across studies. Finally, socio-
cultural variables are often underexplored, leaving gaps in understanding how cultural dynamics interact with
institutional support.
Building on these limitations, several directions for future research emerge. First, longitudinal and mixed-method
designs should be adopted to capture the dynamic evolution of entrepreneurial intentions into actual venture
creation. Second, comparative studies between urban and rural institutions are needed to uncover equity issues
in entrepreneurship support. Third, greater attention should be paid to moderating and mediating factorssuch
as gender, proactive personality, socio-economic background, and prior entrepreneurial exposureas these may
explain variations in how students respond to PUS. Fourth, researchers should move beyond intentions to
examine long-term entrepreneurial outcomes, including venture survival, innovation capacity, and social impact.
Finally, there is a need for context-specific frameworks that explicitly integrate cultural and societal factors into
the design of entrepreneurship education and support systems.
In conclusion, this review underscores that fostering entrepreneurial intentions requires not only strong
institutional support but also practical delivery, equitable access, and cultural sensitivity. By addressing these
dimensions holistically, Malaysian universities and policymakers can cultivate a generation of graduates who
are not only job-seekers but also innovative job creators, thereby advancing the nation’s economic transformation
agenda.
ACKNOWLEDGMENT
The authors would like to acknowledge University Technology MARA, family, colleagues, AI technology, and
Allah SWT in completing this article.
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77
SYSTEMATIC LITERATURE REVIEW
Table 1: Systematic Literature Review
No
Author (s)
Year
Country/Context
Sample
Key Findings
1
Ajzen
1991
Theory (global)
-
TPB explains intentions via
attitudes, norms, PBC.
2
Ahmad, Rasdi,
& Ismail
2020
Malaysia
University
students
EE is often too theoretical,
weakens EI impact.
3
Al-Mamun,
Yusoff, &
Ibrahim
2019
Malaysia
University
students
Financial support boosts self-
efficacy and EI.
4
Al Mamun,
Zainol, &
Hasan
2021
Malaysia
University
students
PUS effectiveness depends on
cultural alignment.
5
Bell
2019
UK
University
students
Campus-wide factors strongly
predict EI.
6
Chin,
Mahmud, &
Lee
2024
Malaysia
University
students
Subjective norms and ESE
mediate EI; gender matters.
7
Costa et al.
2022
Europe
University
students
Attitude & PBC strongest
predictors of EI.
8
Ismail,
Ahmad, &
Rasdi
2018
Malaysia
University
students
EE raises knowledge, skills,
self-efficacy, EI.
9
Jin et al.
2023
China
College
students
Role-model exposure raises
PBC and EI.
10
Makai et al.
2023
Hungary
Incubator
trainees
University ecosystem/support
services raise EI.
11
Maheshwari
2022
Global
-
EE, ESE, identity are
dominant drivers of EI.
12
Maresch,
Harms, Kailer,
2016
Austria
University
students
EE effects vary by field, still
positive overall.
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& Wimmer-
Wurm
13
Martins,
Shahzad, &
Xu
2023
Portugal/China
University
students
Opportunity and feasibility
beliefs drive EI.
14
Mensah et al.
2023
Global
University
students
Internship motivation
moderates TPB-EI paths.
15
Mustafa,
Ibrahim, &
Rashid
2023
Malaysia & Ghana
University
students
Proactive students gain more
from PUS.
16
Nabi, Liñán,
Fayolle,
Krueger, &
Walmsley
2017
Global
-
Experiential EE better than
theory-heavy.
17
Nayak, Raut,
& Singh
2024
Global
University
students
Motivation closes intention
action gap.
18
Nowiński &
Haddoud
2019
Europe
University
students
Role models inspire EI via
desirability/feasibility.
19
Othman &
Othman
2019
Malaysia
University
students
Mentorship strengthens EI
through efficacy.
20
Othman et al.
2022
Global
University
students
EE influences pre-startup
decisions.
21
Rosado-
Cubero et al.
2024
Europe
Young
entreprene
urs
Incubators boost projects and
EI outcomes.
22
Salamzadeh et
al.
2022
Multi-country
University
students
Entrepreneurial university
improves outcomes.
23
Saifuddin,
Rahman, &
Salleh
2022
Malaysia
University
students
Cultural/family factors
strongly shape EI.
24
Shah &
Soomro
2021
Malaysia
University
students
Role models raise
entrepreneurial motivation.
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25
Tan, Ooi, &
Chong
2022
Malaysia
University
students
Cultural context mediates EE
EI link.
26
Teoh, Lim, &
Chan
2024
Malaysia
Business
undergrads
TPB and EE jointly predict EI.
27
Xanthopoulou,
Kantaraki, &
Sakka
2024
Europe
University
students
Experiential EE changes
mindset/EI over time.
28
Zainol, Al-
Mamun, &
Hamid
2021
Malaysia
University
students
Mentorship + PUS enhance EI.
29
Kowang et al.
2021
Malaysia
University
students
University initiatives correlate
with EI.
30
Fernandes et
al.
2018
Multi-country
University
students
Attitude, norms, PBC
generalize globally.
31
Ward,
Hernández-
Sánchez, &
Sánchez-
García
2019
Mexico
University
students
Traits & gender shape EI
outcomes.
32
Chin et al.
(emerald
version)
2024
Malaysia
University
students
Subjective norms weakly but
positively affect EI.
33
Martins et al.
(SpringerOpen
)
2023
Global
University
students
Opportunity/feasibility beliefs
predict EI.
34
Costa et al.
(Procedia)
2022
Europe
University
students
Attitude & PBC strongest EI
determinants.
Source: Author’s Compilation (202