INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2865
www.rsisinternational.org
The Relationship Between Interactive Diversification and Financial
Sustainability of Informal Financial Groups in Kirinyaga County,
Kenya
Caroline Muthoni Njeru, Richard Juma, Dennis Otieno*, Clifford Machogu
Murang’a University of Technology
*
Corresponding Author
DOI: https://dx.doi.org/10.47772/IJRISS.2025.910000233
Received: 30 July 2025; Accepted: 04 August 2025; Published: 08 November 2025
ABSTRACT
IFGs across the globe and especially in developing countries have struggled to maintain financial
sustainability. This could be attributed to overreliance on single stream of income causing inadequate cash
flow and liquidity problems. Under-diversification and adverse investment decisions further worsen the
problem. Theoretically, income diversification enhances performance by decreasing volatility in uncertain
economic conditions. The underlying assumption is that prudent diversification strategy eliminates risks.
However, empirical evidence reveals conflicting findings on the relationship between diversification and
performance suggesting that diversification alone is inadequate. This study evaluated the relationship between
interactive diversification and financial sustainability of informal financial groups (IFGs) in Kirinyaga County,
Kenya. The study targeted 60 non-rotating IFGs with 806 members registered with the County Department of
Social Services Kirinyaga County. Primary data was collected using a questionnaire and responses
corroborated with key informant interviews. The data was analyzed for descriptive and inferential statistics
using STATA software. Specifically, descriptive statistics included measures of central tendency and
dispersion while inferential statistics drew from correlation and multiple linear regressions. The study
established an insignificant inverse relationship between diversification and financial sustainability. However,
on interaction diversification had a significant relationship with financial sustainability. While the interaction
with financial training had a significant positive effect (β= .0991, p= 0.000), interacting with fiscal
management yielded a significant negative effect (β= -.0557, p= 0.000). In conclusion, financial sustainability
is enhanced by the interactions between diversification & financial literacy training while strengthening the
interactions between diversification & fiscal management through contingency planning, regular review of
strategy, cash flow management, and appropriate budgetary allocations.
Keywords: Diversification, Interaction, Sustainability, Informal Financial Groups.
INTRODUCTION
Background of the Study
Informal financial groups (IFGs) continue to play a crucial role of improving financial inclusion, particularly
among low-income households. These grassroots financial ecosystems are fundamental in fostering
community-based economic resilience through savings mobilization and provision of microcredit. However,
their financial sustainability and long-term viability remain challenging, often undermined by limited
diversification strategies. Diversification is the process by which firms engage in a range of business activities
(Githaiga, 2021). It derives from the fundamental premise of portfolio theory through the layman's expression
"don't put all your eggs into one basket." The rationale is expanding into a business-related or unrelated,
which doesn't react negatively to economic downturn similar to the core business activity (Reinholtz, Fernbach
& De Langhe, 2021).
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2866
www.rsisinternational.org
While diversification is widely acknowledged as a strategic safeguard against economic shocks, its isolated
influence on the sustainability of IFGs produces mixed results. In the 1960s, diversification was perceived as a
value-creating strategy. Most of the studies conducted then are generalized as premium diversification model
(Benito‐Osorio, Colino & Zúñiga‐Vicente, 2015). They reveal a positive linear relationship between
diversification and firm performance. However, this trend reversed in the 1980s with several studies
concentrating on the adverse effects of diversification showing that diversification destroys firm value
(Hoechle, Schmid, Walter & Yermack, 2012; Maudos, 2017). The mixed results suggest that diversification
alone is insufficient. Its effectiveness, rather, may be dependent on the existence of complementary
capabilities. Such interaction, where diversification is not just a standalone strategy but a dynamic practice
influenced by managerial and financial knowledge, has received inadequate scholarly attention. This paper
examines the relationship between interactive diversification and financial sustainability of informal financial
groups highlighting how fiscal management practices and financial literacy training amplify and mediate the
benefits of diversification. By considering diversification as an interactive rather than a linear construct, we
seek to provide deeper insights of the pathways to financial resilience in informal financial systems.
Statement of the Problem
The role of informal financial groups (IFGs) as a socioeconomic development tool meant to broaden financial
access has been acknowledged worldwide. IFGs provide credit to low-income households who are presumed
as high-risk borrowers by the contemporary financial institutions. While their goal is serving as many low-
income households as they possibly could, this is achievable if only they remain financially sustainable.
Despite their importance in socio-economic development, most informal financial groups experience liquidity
and cash flow problems resulting from overreliance on interest income. Their greatest impediment is
undercapitalization which could be attributed to overreliance on meager member savings and poor investment
decisions. This has led to unsustainable services and subsequent premature disintegration of several groups.
About 25% of informal financial groups disintegrate prematurely as a result of default and liquidity problems
(Malkamäki, 2015). Unsustainable IFGs are incapable of supporting the poor in the long run since they
eventually cease operations. Although convention knowledge dictates that income diversification enhances
performance, past empirical studies have produced contradicting results indicating that diversification in
isolation is insufficient. The current study therefore was an attempt to examine the relationship between
interactive diversification and financial sustainability of non-rotating IFGs in Kirinyaga County.
Objective of the Study
The objective of the study was to evaluate the relationship between interactive diversification and financial
sustainability of non-rotating IFGs.
The study was guided by the following hypothesis:
Ho: There is no significant relationship between interactive diversification and financial sustainability of non-
rotating IFGs.
THEORETICAL FRAMEWORK
The resource-based theory or resource-based view (RBV) considers a firm as a collection of resources and
capabilities (Miller, 2019). The theory is grounded on the argument that an organization strategy is dependent
upon resources and capabilities within its reach. Devised from Wernerfelt (1984) seminal article, strategic
management scholars proposed the resource‐based explanation of firm performance and heterogeneity.
Resources refer to stocks of available factors owned or controlled by a firm and include both tangible and
intangible components (Jawed and Siddiqui, 2019). Capability, on the other hand, is the ability of a firm to
utilize its resource to influence the desired end. According to RBV, firms have diverse resources and varying
levels of capabilities. Miller (2019) posits that the survival of an organization is dependent on its ability to
build on its skills and create new resources. Firms are likely to perform better with sufficient resources and
higher capabilities (Nason & Wiklund, 2018).
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2867
www.rsisinternational.org
Merely possessing superior resources cannot realize a competitive advantage for an organization. Rather, it is
how the organization makes the best use of its capabilities, resources and infrastructure (Alexy, West, Klapper
& Reitzig, 2018). Resources are considered valuable if they empower a firm to devise and implement
strategies to improve performance or mitigate impending threats (Kero & Bogale, 2023). The RBV explains
firms' heterogeneity in strategy and performance through internal characteristics. The primary reasons for
diversification are apparent benefits arising from the utilization of unexploited productive capacity, capability
build-up, risk reduction through diverse portfolio and broader target market.
Financial literacy training and fiscal management are strategic intangible resources that form organizational
capabilities. By embedding strong fiscal management and financial literacy training as core organizational
capabilities, institutions strengthen their internal resource base. This enables them to leverage resources
effectively, make better diversification decisions and achieve sustainable financial performance aligning with
the Resource-Based Theory.
EMPIRICAL REVIEW
Mathuva (2016) explored 212 deposit-taking SACCOs in Kenya for the influence of revenue diversification on
financial performance and financial performance over the period 2008-2013. Financial performance drivers
included capital base, size, loan to assets, cost-income ratio and leverage. The study findings reveal that
increasingly depending on non-interest income results to higher returns. Further, SACCOs with more diverse
revenue streams experienced higher returns volatility. The study offers empirical evidence on the size and
possible regulatory influences in the relationship between financial performance and revenue diversification.
The study found diversification benefits to be limited in licensed SACCOs revealing revenue diversification to
be beneficial to smaller SACCOs. This suggests the necessity to be cautious with the diversification strategy
adopted as SACCOs grow since it influences stability of returns and financial performance. Reliance on
secondary data, however, presents a methodological limitation relating to measurement of performance. The
absence of qualitative insights may limit understanding of the contextual factors that affect performance.
Musoke and Immaculate (2020) examined the effect of training on financial sustainability of enterprises (Small
and Medium) in Kampala that included manufacturing, retail, wholesalers and restaurants. The research design
deployed was correlational cross-sectional survey with data collection instrument being questionnaire and
interview guides. Respondents comprised microfinance and SMEs employees, and entrepreneurs. Data was
analyzed using descriptive, linear regression, Pearson correlation and narrative analyses. The study found out
that training affect financial sustainability of Small and Medium Enterprises. The study recommends that
training should cover all areas of business. Whereas the study links training to financial sustainability, it
ignores contextual and training-specific factors and therefore is lacking in comprehensive multifactor
approach. The current study adopts a context-based approach which is more holistic and dynamic to help
understand effectiveness of financial literacy training.
Gui-Diby (2022) conducted an assessment of fiscal management and financial performance in 86 countries
between the years 2005 to 2019. He notes that electing uninformed leaders lacking accurate knowledge of
current and medium-term program implications impact negatively on performance. Further, he observes that
lack of transparency allows for creative accounting by financial managers reducing effectiveness of fiscal
rules. The study concludes that availability of information and internal audit improve fiscal performance.
Although the study persuasively links financial management practices to improved fiscal balances, its narrow
methods and focus lead to unanswered questions. These methodological and contextual gaps were addressed
through robust methods and context-specific investigation to understand how interactions would drive
financial sustainability for the informal financial groups.
The Conceptual Framework
This study investigated interactive diversification and financial sustainability of IFGs. The framework
comprised diversification, financial literacy training and fiscal management as the independent variables. Pair-
wise interaction was considered where the financial literacy training and fiscal management were used to
predict potential outcome on financial sustainability. This is illustrated in Figure 1.
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2868
www.rsisinternational.org
Figure 1: The Conceptual Framework
DATA AND METHODOLOGY
The Research Design
The study adopted a mixed method descriptive research design. Quantitative research entails measurement of
variables through a numerical system, analyzing the measurements using statistical, computational or
mathematical techniques while reporting associations and relationships among studied variables. Conversely,
qualitative research is primarily exploratory and entails non-numerical data that can be observed and recorded.
It helps provide insights into the problem and to develop hypotheses or ideas for potential quantitative research
(Mugenda, 2013).
The Target, Sample Size & Sampling Technique
The study targeted 60 non-rotating IFGs with 806 members registered with department of social services in
Kirinyaga County and that have been in existence for over three years. Firms that have operated for at least 3 -
5 years are associated with greater financial stability and long-term survival (Murphy, 2018). The study was
conducted in Kirinyaga owing to the county’s high population and poverty levels. A combination of stratified,
purposive, simple random sampling and census was employed to sample 424 respondents. Questionnaire was
used as the main data collection instrument attaining a response rate of 76.2% (n=323). Key informant
interviews were used to corroborate responses from the questionnaires. Key informants included Community
Development Associations (CDAs) officials and County Social Services Officer.
Data Collection
This study used primary data. Data was collected through questionnaires and key informant interview guides.
The questionnaires were both closed and open-ended based on likert scale and covered all the variables under
study. Specific objectives were addressed through the structured questions whereas subjective responses were
Interaction Effects
Diversification
-Consistent and reliable income sources
-Incremental cost of new ventures
-Profit growth on multiple product lines
-Revenue stability on diversified
-Availability of
recovery mechanisms
Financial Literacy Training
-Existence of training
-Relevance of training
-Transparency in record keeping
-Manifestation of data distortion
Fiscal Management
-Funds management
-Resource mobilization
-Budget accuracy
-Cash flow management
Fiscal Management
Main Effects
Diversification
Diversification
Financial Sustainability
-Ability to meet financial
obligations
-Control of expenses
-Capacity to invest and save
-Ability to cover non-performing
loans
Financial Training
Fiscal Management
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2869
www.rsisinternational.org
obtained via open ended questions. Key informants included four Community Development Associations
(CDAs) officials and one County Social Services Officer.
Data Analysis
Data was first coded with each response being assigned a number for ease of analysis. The coded variables
were entered into a data matrix worksheet for transfer to the data analysis and statistical STATA software.
Clean up was done to detect duplication, missing data and inconsistencies. Data was then subjected to
descriptive and inferential statistics. Specifically, descriptive statistics included measures of central tendency
and dispersion while inferential statistics made use of correlation, multiple linear regressions and hypothesis
tests. Regression analysis was performed to establish extent to which independent variables do predict change
in dependent variable. It was used to predict how strong the relationship between independent and dependent
variables is.
Regression Analysis
The analysis for the main effects-plus-interaction model would normally take the functional form;
j
m
i
i
n
i
i
n
i
ii
xxbxaay
111
0
2
1
Where;
Y = Financial sustainability of informal financial groups in Kirinyaga County
X
ij
, i,j= 1, 2, 3 represents interaction between variables diversification, financial literacy training and fiscal
management respectively.
FINDINGS
Descriptive Statistics
The descriptive statistics presented were for diversification strategy. The respondents were asked to indicate
their level of agreement with various statements using 1-5 likert scale where 1 is strongly disagree, 2 is
disagree, 3 is neutral, 4 is agree and 5 is strongly agree..
Descriptive Statistics for Diversification:
From Table 1, a significant majority (M=4.353, SD=0.780) believed that diversification contributed positively
to profitability, though some respondents viewed its benefits with caution. Increased revenue diversification
was found to increase market value by positively effecting profitability. Most respondents agreed that
diversification helped mitigate risk (M=3.855, SD=0.569) emphasizing its role as a risk management strategy.
Table 1: Agreement with Statements on Diversification
Mean
Std. Dev.
Diversification increases profitability
4.353
0.780
Diversification decrease exposure to risk
3.855
0.569
Costs of diversification outweighs returns
2.025
0.764
Revenue from other businesses helps meet group operational costs
4.276
0.793
Diversification facilitates the group to meet demand for loans
3.985
0.560
Overreliance on group savings leads to insufficient funds
4.910
0.286
Returns from other investment ventures have increased over the years
4.065
0.478
Average
3.924
0.3261
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2870
www.rsisinternational.org
Most respondents disagreed, indicating that diversification was generally viewed as cost-effective (M=2.025,
SD=0.764). This emphasizes the importance of investment strategy bringing out the need for project evaluation
as a means of cost management. A big number of participants (M=4.276, SD=0.793) agreed that revenue from
other businesses had helped meet operational costs. Most respondents believed that the groups were self-
sustaining in terms of covering its costs because they generated enough revenue to cover expenses. This high
consensus highlighted diversification’s role in sustaining operational expenses. Diversification facilitated
meeting loan demand as (M=3.985, SD=0.560) agreed. A majority believed that diversification enhanced the
group’s capacity to meet loan demands. This indicates that revenue from diversification was considered as a
strategy to improving group asset base. Overreliance on group savings led to insufficient funds as most
respondents as majority (M=4.910, SD=0.286) agreed on this. Respondents recognized that savings alone may
not suffice, underscoring the need for diverse revenue streams. Returns from other ventures had increased over
the years as (M=4.065, SD=0.478) agreed; indicating a positive view of returns from diversified investments,
though there was room for improvement. The average mean and standard deviation for diversification strategy
was (M=3.924, SD=0.3261).
Correlation Analysis
This study adopted the Pearson correlation coefficient to test significance and presence of correlation. The
findings in Table 2 shows that financial literacy training had a very weak negative correlation with financial
sustainability of non-rotating IFGs at 95% confidence level (r= -0.0191; p<0.05). The variable was significant.
Table 2: Correlation Results
Diversification
Fina
ncial literacy
training
Fiscal
management
Financial
sustainability
Diversification
Pearson Correlation
1.000
Sig. (2-tailed)
N
323
Financial literacy training
Pearson Correlation
.4555
**
1.000
Sig. (2-tailed)
.000
N
323
323
Fiscal management
Pearson Correlation
.2901
**
.3808
**
1.000
Sig. (2-tailed)
.000
.000
N
323
323
323
Financial sustainability
Pearson Correlation
.6505
**
-.0191
**
.1004
**
1.000
Sig. (2-tailed)
.000
.000
.000
N
323
323
323
323
**. Correlation is significant at the 0.05 level (2-tailed).
The negative correlation could result from training which is theoretical and not aligned to the real needs of
informal financial groups thus turning unproductive despite incurring expenses to train. In some cases, the
training may disrupt traditional group dynamics or practices that were previously effective, for instance time
spent in training that could spent on income generating activities to improve sustainability. This suggests that
financial literacy programs must be practical, context-specific, and coupled with continuous mentorship to
positively influence financial sustainability outcomes. Diversification strategy, on the other hand, had a
moderate positive correlation with financial sustainability of non-rotating IFGs at 95% confidence level
(r=0.6505; p<0.05). Fiscal management strategy had a very weak positive correlation with financial
sustainability of non-rotating IFGs at 95% confidence level (r= 0.1004; p<0.05). The positive correlation could
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2871
www.rsisinternational.org
be associated with fiscal management practices such as budget cuts that positively impact financial
sustainability in the short-term by ensuring solvency.
Regression Analysis:
From the findings in Table 3, diversification had an inverse relationship (β= -.0562) with financial
sustainability. The relationship was insignificant. The negative relationship may occur when informal financial
groups spread their resources too thin across multiple ventures without adequate capacity, knowledge, or risk
assessment. Diversifying into unfamiliar or unprofitable areas can strain finances, reduce focus, and expose the
group to higher risk. Additionally, diversification without clear strategic planning may lead to
mismanagement, internal conflicts, or poor investment returns. In the context of non-rotating informal
financial groups, limited capital and expertise make it challenging to manage diverse activities effectively,
suggesting that focused, well-informed investments may be more beneficial than broad, uncoordinated
diversification efforts.
Financial literacy training negatively impacted financial sustainability by 40.85% (β= -.4085; p=0.000).
Mismatch between training and practice can lead to no improvement. This may arise in the case participants
are trained but lack resources to effectively implement whatever has been taught to diversify income.
Additionally, members may be trained on entrepreneurship but choose sole proprietorship as opposed to setting
up investment projects as a group. The cost of training in this case, where there is no direct return to the group,
may negatively affect sustainability. Training may also lead to overconfidence prompting members to engage
in speculative businesses that are high risk. Besides, majority of the respondents noted that training fees impact
group profitability. Training programs need to be cost effective and justified by value in terms of returns.
Fiscal management had an inverse significant relationship with financial sustainability (β= -.5833; p=0.000).
The inverse relationship could be attributed to tighter fiscal controls that may prompt reduced investment
therefore negatively affecting capacity which is a critical aspect of financial sustainability. Risky investment
behavior resulting from overconfidence may have led to wrong or failed investments causing cash flow
problems. This may further have caused low liquidity where groups were unable to meet immediate short term
financial requirements. Further, diversification entails increased set up and operational costs which could
increase cost of doing business thus impacting sustainability negatively.
Diversification had an inverse relationship with financial sustainability decreasing it by 5.62%. However, an
interaction between diversification and financial literacy training enhanced financial sustainability by 9.91%.
The findings agree with the study by Mouna & Jarboui (2015) that associate appropriate diversification with
financial literacy training. The increase could be attributed to high confidence from training leading to
speculative investment in high-risk portfolio. Portfolio theory shows that investments with greater potential for
loss generally offer the possibility of higher profits as per risk-return tradeoff. Training may have equipped
individual members with skills to engage in sole proprietorship thereby improving their loan repayment rates.
Most of the respondents indicated that their groups undertook unrelated diversification. The increase in
sustainability could therefore be attributed to spreading of risks across diverse portfolio. The findings concur
with Awiti, Mburu and Gathaiya (2021) whose study found a direct relationship between non-related
diversification and financial sustainability.
The interaction of diversification with fiscal management significantly decreased financial sustainability by
5.57%. The decrease on interaction with fiscal management could result from tighter fiscal controls that may
prompt budget cuts and reduced investment therefore negatively affecting capacity which is a critical aspect of
financial sustainability. Excessive cost-cutting without strategic consideration can undermine key capabilities.
In addition, the decline could result from cash flow management problems where groups realize negative cash
flows due to failed or wrong investments. Adversarial business decisions may increase operational costs which
might not be recouped through the generated returns. Inability to determine financial performance due to poor
record keeping could also contribute to hidden losses thereby affecting financial sustainability. Diversification
can heighten financial resilience. However, poor fiscal management normally undermines such success.
Overextension and insufficient budget allocation influence project implementation
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2872
www.rsisinternational.org
Table 3: Regression results
Model
Unstandardized Coefficients
z
P > I zI
B
Std. Error
Main Effect
(Constant)
3.8224
.3419
28.57
.000
Diversification (D)
-.0562
.1215
-.46
.644
Financial literacy training (FLT)
-.4085
.0719
-5.67
.000
Fiscal Management (FM)
-.5833
.0519
-11.24
.000
D*D
-.0256
.0048
-5.37
.000
D*FLT
.0991
.0216
4.59
.000
D*FM
-.0557
.0085
-6.59
.000
FLT*FLT
-.0155
.0154
-1.00
.316
FLT*FM
.0160
.0113
1.41
.158
FM*FM
.2357
.0007
348.6
.000
Results were substituted as follows:
Y= 3.8224 0.0562X
1
0.4085X
2
05833X
3
0.0256X
11
+ 0.0991X
12
0.0557X
13
0.0155X
22
+
0.0160X
23
+ 0.2357X
33
Where;
Y = Financial sustainability of informal financial groups in Kirinyaga County
X
1
= Diversification
X
2
= Financial Literacy Training
X
3
= Financial Management
X
ij
, i,j= 1, 2, 3 represents interaction between variables diversification, financial literacy training and fiscal
management respectively.
Financial sustainability= 3.8224 0.0562(Diversification) 0.4085(Financial literacy training)
0.5833(Fiscal management) 0.0256(Diversification*Diversification) + 0.0991(Diversification*Financial
literacy training) 0.0557(Diversification*Fiscal management) 0.0155(Financial literacy training*Financial
literacy training) + 0.0160(Financial literacy training*Fiscal management) + 0.2357(Fiscal management*Fiscal
management).
Test of Hypothesis
The null hypothesis:-“There is no significant relationship between interactive diversification and financial
sustainability of non-rotating IFGs in Kirinyaga County” was tested as shown in Table 4.
Table 4: Marginal Effect of Interaction
Cross-variable
Interaction
Main
Interaction
% Change
Impact on Sustainability
P > I z I
Null Hypothesis
DS*FTS
-0.4085
0.0991
9.91%
Increase
0.000
Rejected
DS*FMS
-0.0562
-0.0557
5.57%
Decrease
0.000
Rejected
FMS* FTS
-0.4085
0.0160
1.60%
Increase
0.158
Fail to reject
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2873
www.rsisinternational.org
Ho: There is no significant relationship between interactive diversification and financial sustainability of non-
rotating IFGs.
Diversification had an inverse relationship with financial sustainability decreasing it by 5.62%. However, an
interaction between diversification and financial literacy training significantly enhanced financial sustainability
by 9.91% (p=0.000). The interaction between diversification and fiscal management significantly decreased
financial sustainability by 5.57%. While the interaction with financial literacy training would lead to an
increase in sustainability, interacting with fiscal management led to a decrease in sustainability. The decline in
sustainability could be attributed to stringent fiscal controls in the form of reduced investment and budget cuts.
Stalled investment projects could lead to the inability to sufficiently anticipate and plan for cash needs leading
to cash flow and budget problems. Resource acquisition, allocation and usage would be effective if leaders are
conversant with budgeting and cash flow management.
The null hypothesis that interactive diversification has no significant relationship with financial sustainability
was therefore rejected and the study concluded that the interaction of diversification strategy with financial
literacy training and fiscal management has a statistically significant relationship with financial sustainability.
DISCUSSIONS OF THE FINDINGS
Diversification strategy had a moderate positive correlation with financial sustainability (r=0.6505; p<0.05).
The findings established an insignificant inverse relationship between diversification and financial
sustainability (β= -.0562). This is in contrast to the study by Talel, Asienga & Githaiga (2024) who found that
diversification enhances financial sustainability. Theoretically, diversification can have both positive and
negative impacts. The inverse relationship was attributed to failure to conduct risk assessment on investment
ventures leading to costs of diversification outweighing returns.
Upon interaction with fiscal management, the effects of diversification become significant. The decline could
be attributed to the group characteristics in terms of liquidity risk where groups may fail to meet short term
financial obligations. Further, diversification increases operational costs which might not be recouped through
the generated returns. This may result from adversarial business decisions. Poor record keeping could also
contribute to the decline in that its impossible to determine financial performance of a business without
appropriate records. The finding supports the views that institutions that diversify without proper fiscal
planning and without liquidity buffers often experience cash flow problems (Central Bank of Kenya et al.,
2021).
Interaction with financial training was however positive. The findings agree with the study by Mouna &
Jarboui (2015) that associate appropriate diversification strategy with financial literacy training. The increase
in sustainability is attributed to the fact that majority of the respondents were trained in entrepreneurship and
were in agreement that training in entrepreneurship improved group revenue. Most of the respondents
indicated that their groups undertook unrelated diversification. The increase in sustainability could therefore be
attributed to spreading of risks across diverse portfolio. The findings concur with Awiti, Mburu and Gathaiya
(2021) whose study found a direct relationship between non-related diversification strategy and financial
sustainability.
CONCLUSIONS AND RECOMMENDATION
Adopting diversification led to a reduction in financial sustainability. However, the interaction between
diversification and financial literacy training had a positive significant effect on financial sustainability. The
study concludes that integrating diversification with financial literacy training equips individuals with skills
necessary to create balanced portfolio that match risk tolerance and financial goals. Pairing diversification with
financial literacy training is a crucial risk strategy for improved individual and institutional financial resilience.
Diversification benefits may only be fully achieved when individuals understand its principles through
training. Without financial literacy, it may be misapplied or misunderstood.
The interaction between diversification and fiscal management reduced financial sustainability. The decline
was significant. Incorporating diversification with fiscal management is critical in promoting stability, strategic
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2874
www.rsisinternational.org
flexibility and financial sustainability. Whereas fiscal management deals with the planning, allocation and
control of financial resources, diversification guarantees that such resources are not reliant on single source.
Diversification without regard for effective fiscal management can unintentionally create dependencies while
increasing risks. By integrating strategic diversification into forecasting, budgeting and risk management,
institutions can improve resilience, adapt to the constantly changing environment while maintaining
operational continuity. When poorly integrated or misaligned, diversification and fiscal management may
inadvertently lead to a decline in financial sustainability. Basically, diversification is a powerful strategic tool
for sustainability but only if well aligned and integrated into effective fiscal management. In the absence of a
thoughtful alignment, risk planning and oversight, diversification may lead to resource strain, inefficiencies
and instability.
The study recommends that informal financial groups align diversification efforts with fiscal strategy and core
mission by undertaking mission-alignment and cost-benefit analyses. Integrating diversification risks into
fiscal planning through build-up of risk buffers and reserves will assist caution groups during economic
downturns. Adopting fiscal practices such as contingency planning and pilot programming where phase
expansion is executed gradually would help groups mitigate exposure to risks. Policy makers should design
training programs that integrate diversification initiatives with comprehensive and robust financial literacy
training to ensure group members have the skills, knowledge and resources necessary to effectively and
sustainably manage multiple revenue sources
REFERENCES
1. Abaidoo, E., Belton, B., Reardon, T., Jin, S., & Malone, T. (2025). Does rural non-farm employment
relieve or exacerbate the agricultural diversification-farm efficiency tradeoff: The case of aquaculture
in Bangladesh. Aquaculture Economics & Management, 1-30.
2. Alexy, O., West, J., Klapper, H., and Reitzig, M. (2018). Surrendering control to gain advantage:
Reconciling openness and the Resource-Based view of the firm. Strategic Management Journal, 39(6),
1704-1727.
3. Brauer, M. F. (2013). The effects of short-term and long-term oriented managerial behavior on
medium-term financial performance: longitudinal evidence from Europe. Journal of Business
Economics and Management, 14(2), 386-402.
4. Githaiga, P. N. (2021). Revenue diversification and financial sustainability of microfinance institutions.
Asian Journal of Accounting Research, 7(1), 31-43.
5. Gui-Diby, S. L. (2022). Public financial management and fiscal performance: Evidence from panel data
analyses. Applied Economics Letters, 29(19), 1784-1790
6. Hoechle, D., Schmid, M., Walter, I., and Yermack, D. (2012). How much of the diversification
discount can be explained by poor corporate governance?. Journal of financial economics, 103(1), 41-
60.
7. Jawed, I., and Siddiqui, D. A. (2019). What matters for firms’ performance: capabilities, tangible or
intangible resources? Evidence from corporate sectors on Pakistan. Evidence From Corporate Sectors
on Pakistan (December 28, 2019).
8. Kero, C. A., and Bogale, A. T. (2023). A Systematic Review of Resource-Based View and Dynamic
Capabilities of Firms and Future Research Avenues. International Journal of Sustainable Development
and Planning, 18(10).
9. Mathuva, D. (2016). Revenue diversification and financial performance of savings and credit co-
operatives in Kenya. Journal of Co-operative Organization and Management, 4(1), 1-12.
10. Maudos, J. (2017). Income structure, profitability and risk in the European banking sector: The impact
of the crisis. Research in International Business and Finance, 39, 85-101.
11. Miller, D. (2019). The Resource-Based View of the Firm. In Oxford Research Encyclopedia of
Business and Management.
12. Murphy, D. (2018). Firm age and financial health: Evidence from small and medium-sized enterprises.
Financial Review, 44(4), 569-582.
13. Musoke, H. B., and Immaculate, B. (2020). Microfinance Training Services and Financial
Sustainability of Small and Medium Enterprises in Kampala Central Division, Uganda. Journal of
Management and Economic Studies, 2(4), 176-187.
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Page 2875
www.rsisinternational.org
14. Nason, R. S., and Wiklund, J. (2018). An assessment of Resource-Based theorizing on firm growth and
suggestions for the future. Journal of Management, 44(1), 32-60.
15. Reinholtz, N., Fernbach, P. M., & De Langhe, B. (2021). Do people understand the benefit of
diversification? Management Science, 67(12), 7322-7343.
16. Xie, Z., Liu, X., Najam, H., Fu, Q., Abbas, J., Comite, U., ... and Miculescu, A. (2022). Achieving
financial sustainability through revenue diversification: A green pathway for financial institutions in
Asia. Sustainability, 14(6), 3512.