current fundraising activities—such as hosting conferences, renting out facilities, and small-scale commercial
ventures—are limited in scope and fail to produce adequate independent revenue. Consequently, the campus
remains largely reliant on government grants, falling short of the national strategic goal for public universities
to achieve financial self-sufficiency.
To address this gap, UiTM Terengganu has recognized waqf as a pivotal fundraising mechanism. A well-
managed waqf fund could finance facility upgrades, student welfare programs, and research projects. More
importantly, it would provide a channel for the university community, including alumni, staff, students, and
local residents to contribute directly to the institution's development.
However, with finite resources in a waqf fund, it becomes critical to identify which projects potential donors
prioritize. Understanding these preferences is essential for administrators to allocate funds effectively to the
most needed areas. This targeted approach not only ensures efficient use of resources but can also foster a
greater sense of ownership and connection among contributors, potentially encouraging larger and more
frequent donations.
This research focuses on educational waqf, a concept that extends beyond academic advancement to address
social welfare and community needs. As a social financial mechanism, waqf is critically needed to tackle the
growing challenge of education funding, particularly for underprivileged students. This research adds to the
existing body of knowledge by evaluating potential donors' priorities for waqf fund usage. The findings will
empower policymakers to direct a larger portion of resources toward the most favored projects. Furthermore,
the study offers insights into marketing strategies that could attract more donors to educational waqf funds.
While focused on UiTM Terengganu, the resulting project rankings could serve as a valuable reference for
other institutions.
The subsequent sections of this paper will review the literature on waqf, detail the research methodology, and
present an analysis of the results. The paper concludes by discussing the principal findings and their
implications for policy development.
LITERATURE REVIEW
The waqf is a foundational institution within the Islamic socio-economic framework, having served a critical
function throughout history. As noted by Cizakca (2002), historical evidence demonstrates
that waqf institutions successfully delivered social welfare services at a level that many modern states find
difficult to achieve. The proliferation of waqf across the Muslim world was fundamentally driven by piety—a
benevolent act of devotion to God. During the Ottoman era, as Baskan (2002) documents, the entire financing
of health, education, and welfare services was delegated to the waqf system.
Waqf is an inalienable charitable endowment where ownership of an asset is transferred to God, making it
permanent and non-transferable, while its usufruct is dedicated to benefit humanity (Mohd Noor et al., 2014).
The core principle is that the donor relinquishes ownership, which subsequently serves the public good in
perpetuity (Mohsin, 2016; Siraj, 2012).
The historical success of waqf in supporting institutions like universities underscores its potential as a financial
solution for modern higher education institutions (HEI). With governments reducing allocations due to public
debt, HEIs are increasingly reliant on philanthropic tools like waqf and endowments (Hasbullah & Ab
Rahman, 2021). Asuhaimi et al., (2017) note its active implementation in Malaysia, while other scholars
emphasize that proper and accountable fund management is key to its success.
The development of HEIs based on waqf has been thoroughly discussed by Shaifull Anuar et al., (2019). The
establishment of waqf funds in HEIs provides the opportunity for the public to be close to Allah (SWT) under
the concept of nearness or taqqarub; given it lessens the burden of the government (Mahamood & Ab Rahman,
2015).