INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
Equipment are key factors that need to be analyzed from the perspective of operational and marketing
management. Research by Kotler and Keller (2016) in the book Marketing Management emphasizing the
importance of quality of effective service and communication in building and maintaining customer trust.
This research is important to understand in depth how the role of the Technical Implementation Unit of the Aceh
Besar Legal Metrology Regional in carrying out the service function of re-marking measuring instruments,
measures, weights, and equipment, and its impact on the level of consumer confidence and the smooth running
of trade activities in the region. The results of this study are expected to contribute to the development of a more
effective management strategy of the Legal Metrology Regional Technical Implementation Unit, as well as
formulate policy recommendations that can improve consumer protection and promote a healthy trade climate
in Aceh Besar. A study by Morgan and Hunt (1994) in the Journal of Marketing introduced the Relationship
Commitment-Trust theory, which highlights the role of trust as the foundation of successful business
relationships.
The benchmark of the quality of the role of the Legal Metrology Regional Technical Implementation Unit on
consumer confidence and smooth trade in Aceh Besar in this study was reviewed from two indicators, namely:
1) The effectiveness of the service of re-marking measuring instruments, measures, weighings, and equipment:
Measuring the quality, speed, and range of re-marking services of measuring instruments, measures, weights,
and equipment to traders and business actors in traditional markets and other trade sectors in Aceh Besar. 2) The
impact of re-marking services on consumer confidence and smooth trading: Analyzes how re-marking services,
measuring instruments, weighs, and their equipment affect consumer perceptions of the accuracy of
measurements in transactions and their impact on overall trading activities (Directorate of Metrology. 2023).
The scope of this research includes several aspects, including: 1) The authority and organizational structure of
the Regional Technical Implementation Unit of Legal Metrology of Aceh Besar Regency in the implementation
of legal metrology. 2) The process and procedure for the service of printing/re-marking measuring instruments,
measurements, weighs, and their equipment carried out by the technical implementation unit of the Legal
Metrology region. 3) Implementation of policies and programs related to the re-marking of measuring
instruments, measures, weights, and equipment in increasing consumer confidence. 4) Challenges and obstacles
faced by the Legal Metrology Regional Technical Implementation Unit in providing effective re-marking
services. 5) The level of understanding and compliance of business actors in the traditional market and other
trade sectors with the obligation to re-mark measuring instruments, measures, weights, and equipment.
A preliminary survey conducted by the author at the Lambaro Traditional Market, Aceh Besar in 2025 indicates
that there are challenges in understanding legal metrology at the trader level. The majority of traders (11 out of
25 respondents) do not yet understand the function of legal metrology and assume it is related to weather
forecasting. This lack of understanding has the potential to hinder the implementation of fair and transparent
trading practices, which can ultimately harm consumers and damage the market's image. Data from the Central
Statistics Agency of Aceh Province (2024) shows that the wholesale and retail trade sector is one of the largest
contributors to the Gross Regional Domestic Product, which is 18.53%. This underscores the importance of
maintaining trust in every transaction in this sector.
Based on the above background, to understand the phenomenon in depth, direct observation, interviews with
several traders, and data analysis will be very helpful. To be able to design an effective strategy for the service
of re-marking measuring instruments, measures, weights, and equipment, the author in this case proposes the
title of the research "The Effectiveness of the Service of Re-marking Measuring Instruments, Measures, Weights,
and Their Equipment by the Technical Implementation Unit of the Legal Metrology Region in Realizing
Measurement Order and Increasing Consumer Confidence in Aceh Besar".
LITERATURE REVIEW
Effectiveness of Tera Service Repeat the measuring tool, measure, weigh, and equipment
The measure of how well the re-marking service achieves its purpose in ensuring the accuracy and correctness
of the measurement results of measuring instruments, measures, weights, and equipment used in the community
(Ministry of Trade of the Republic of Indonesia. 2022).
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