INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
that technology-embedded education fosters innovative teaching practices, enhances student motivation, and
improves the effectiveness of learning in real-world contexts [33]. Among these emerging technologies,
Augmented Reality (AR) has gained significant attention for its potential to transform education. AR overlays
digital elements onto the physical world, creating interactive and immersive experiences that enhance traditional
learning methods. Studies have highlighted the pedagogical value of AR, demonstrating its ability to improve
content understanding, motivation, interaction, and collaboration among students [14]. In fields such as Natural
Sciences and Mathematics, AR has shown medium to high effectiveness in improving learning outcomes
compared to traditional methods like lectures or multimedia resources [23].
The transformative potential of AR lies in its ability to create immersive digital environments that foster
creativity, critical thinking, and problem-solving skills. Huang et al. [9] emphasized that AR is reshaping
teaching methods, student behavior, and creativity by enabling learners to visualize abstract concepts and engage
in dynamic, interactive learning experiences. AR serves as a catalyst for creativity, helping students explore and
experiment in ways that traditional pedagogical approaches cannot achieve [9].
While AR has been widely applied in STEM education, its application in Technical-Vocational Education,
particularly in Garments and Fashion Design Technology, remains underexplored. Fashion design is a field that
relies heavily on creativity, visualization, and experimentation, making it an ideal candidate for AR integration
[7]. However, traditional fashion design education often involves manual processes, such as pattern making,
fabric handling, and physical prototyping, which can be time-consuming, resource-intensive, and limiting in
terms of experimentation. The integration of AR into fashion design education could address these challenges
by enabling virtual prototyping, fabric simulation, and interactive design visualization [4]. AR has the potential
to enhance the creative process, reduce material waste, and streamline garment production, offering students a
more engaging and efficient way to learn [4], [10].
Despite its benefits, the adoption of AR in fashion design education is still in its infancy. Many students and
educators remain unaware of the potential applications of AR in this field. Limited exposure to AR technologies
in fashion design programs has resulted in a lack of familiarity and practical experience [27]. Additionally,
several barriers hinder the widespread use of AR in education, including financial constraints, the high cost of
AR tools, the steep learning curve associated with the technology, and insufficient institutional support [21],[25].
These challenges underscore the need for targeted training programs, financial investment, and institutional
readiness to fully harness the potential of AR in fashion design education.
This study seeks to address the gaps in awareness and application ofAR in fashion design education by exploring
its impact on creativity, learning experiences, and skill development among Garments and Fashion Design
Technology students at Mariano Marcos State University, College of Teacher Education. Specifically, it
examines students’ awareness of AR, the challenges involved in its integration, and how AR can enhance
creativity and skill development compared to traditional methods. By investigating these aspects, the study
contributes to the growing body of knowledge on AR’s transformative potential in technical-vocational
education and provides insights into strategies for its effective implementation.
As emerging digital technologies continue to shape various industries, integrating AR into fashion design
education may open new opportunities for interactive learning, creativity, and skill development. By
modernizing fashion design education, AR has the potential to prepare students to meet the demands of a rapidly
evolving industry, ensuring they are equipped with the skills and knowledge necessary to succeed in the future
workplace.
Theoretical Frameworks
This study was grounded in six key learning theories to guide the exploration and evaluation of Augmented
Reality (AR) in fashion design education for garment students, as shown in Figure 1. These theories include
Constructivist Learning Theory, Kolb’s Experiential Learning Theory, Cognitive Load Theory, Technology
Acceptance Model (TAM), Situated Learning Theory, and Diffusion of Innovations Theory. Together, these
frameworks provided a foundation for understanding how AR influences students’ creativity, skill development,
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