INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025  
Harnessing The Cultural Heritage of Pan Chiefdom for Sustainable  
Development in Plateau State  
Chrysanthus Dakogol  
Department Of Tourism Management Technology Plateau State Polytechnic, Barkin Ladi  
Received: 26 October 2025; Accepted: 04 November 2025; Published: 20 November 2025  
ABSTRACT  
Most governments worldwide recognise that preserving cultural heritage is essential for sustainable  
development, as it is vital to human life. Cultural heritage appears in various forms, both tangible and intangible.  
This study focused on leveraging the material aspects of the Pan Chiefdom's cultural heritage to promote  
sustainable development in Plateau State. The literature indicates that Nigeria, particularly Plateau State,  
possesses a rich and diverse cultural heritage; however, challenges such as protection and conservation, as well  
as the lack of collaboration among public and stakeholder groups, have hindered sustainable heritage efforts.  
The research employed a qualitative approach, collecting primary data through semi-structured interviews in  
seven districts of the Pan Chiefdom, and analysed the data thematically. Findings indicated that the practice of  
Christianity and Islam influences the preservation of cultural traditions among current generations. Additionally,  
limited collaboration between traditional rulers and the government, along with the absence of a cultural  
museum, restricts sustainable heritage development in the area. It is therefore advised that the state government  
and traditional rulers in these districts launch awareness and advocacy campaigns highlighting the importance  
of safeguarding the Pan-cultural heritage. Such efforts can strengthen social cohesion, foster unity, and empower  
local communities by producing artefacts for display at Long Pan Palace's museum.  
Keywords: Cultural heritage, sustainability, community, tourism development, Pan Chiefdom  
INTRODUCTION  
The preservation of cultural heritage is widely seen as a key factor influencing a society's development.  
UNESCO (2018) emphasises that it reflects a community's life, history, and identity. Preserving it helps mend  
fractured communities, restore their identities, and connect their past with the present and future. Traditionally,  
cultural heritage encompasses artefacts such as paintings, drawings, prints, mosaics, sculptures, historic  
monuments, buildings, and archaeological sites. However, its scope now extends to all forms of human creativity  
and expression, such as photographs, documents, books, manuscripts, and instruments, whether as individual  
items or collections (Franchi, 2019). Importantly, cultural heritage encompasses not only tangible objects but  
also intangible elements, such as traditions, oral histories, performing arts, social practices, traditional crafts,  
rituals, and the knowledge and skills passed down through generations within a community.  
Various definitions of sustainable development exist, but the most widely cited is from the 1987 Brundtland  
Commission Report (Schaefer & Crane, 2005). It defines SD as development that fulfils current needs without  
jeopardising future generations' ability to meet theirs. Key aspects include preserving biodiversity and  
ecosystems, managing population growth, maintaining production systems, conserving evolving cultures, and  
encouraging people’s participation (Ben-Eli, 2015; Molinoari et al., 2019). This suggests that protecting and  
integrating heritage into development strategies can contribute to building more resilient, cohesive, and  
sustainable communities. Many scholars agree that leveraging cultural heritage can enhance community identity  
and social cohesion, while also empowering marginalised groups by providing opportunities to recognise and  
celebrate their cultural practices (Horne & Duxbury, 2015; Zhou, 2019).  
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Nigeria boasts a rich and diverse cultural heritage shared across various ethnic groups. This includes languages,  
marriage customs, burial and birth rituals, traditional clothing, greetings, music, folklore, religion, as well as  
tangible cultural monuments, natural sites, and landscapes. Some traditions have declined due to Western  
cultural influence, making revitalisation and digital preservation online essential, especially while practitioners  
are still alive. Preserving cultural heritage can drive significant growth in the arts and tourism, attracting foreign  
investors and visitors, and benefiting local communities and countries. Many heritage sites attract thousands of  
tourists each year.  
Statement of Problem  
Cultural heritage embodies a society's civic pride, emphasising its vital importance. It forms the core of  
community identity and historical continuity, providing both tangible and intangible assets that support socio-  
economic growth. In pre-colonial Nigeria, religious ceremonies and rituals significantly inspired creative works,  
typically classified as “arts,” while objects created for functional use are considered “crafts.” These arts and  
crafts thrived because of their roles in both secular and religious life. A study by Nomishan, Tubi, and Gubam  
(2023) identified challenges in Nigeria’s cultural heritage management, including illicit artefact trafficking, the  
wrongful appointment of non-experts as leaders of heritage institutions, and insufficient attention from the  
government and stakeholders, such as community members, academics, and law enforcement, in preserving,  
protecting, and promoting cultural heritage for sustainable development.  
Furthermore, the arrival of Christianity and Islam has changed most societies’ views of their daily activities.  
Cultural heritage passed down to the current generation is no longer safeguarded or preserved for future  
generations. Cultural heritage management in Nigeria and Plateau State is neither well-organised nor  
coordinated, which suggests that many cultural heritage sites could disappear in the near future.  
The Pan Chiefdom in Quaan Pan L.G.A., Plateau State, boasts a rich cultural heritage, including festivals, oral  
histories, art forms, and landmarks. However, this cultural wealth has not been fully exploited for sustainable  
development, resulting in missed economic and social opportunities. The heritage faces risks from  
modernisation, external religious influences, and inadequate protection due to a lack of policy support for local  
communities and traditional leaders in heritage management.  
There is no doubt that sustainable heritage development can offer pathways to preserve cultural identity while  
fostering community development and economic growth through tourism and cultural education. Based on this  
premise, this study aims to explore the cultural heritage of the Pan Chiefdom in support of sustainable  
development in Plateau State.  
Aim and Objectives of the Study  
The primary objective of this study is to leverage the cultural heritage of the Pan chiefdom for sustainable  
development in Plateau State. To achieve the stated aim, the following objectives are required:  
To examine the importance of cultural resources in the growth of heritage tourism.  
To identify the material aspects of culture in the Pan Chiefdom of Quaan Pan L.G.A. that are facing the threat  
of extinction;  
To state the most suitable ways to empower local communities in the production of artefacts for sustainable  
cultural heritage development in Plateau State.  
To suggest suitable ways to protect and conserve the cultural heritage of the Pan people to promote cultural  
tourism in Plateau State and Nigeria at large.  
Concept of Cultural Heritage  
Culture includes all learned, socially transmitted customs, knowledge, material objects, and behaviours. It covers  
ideas, values, customs, and artefacts of a group (Schaefer, 2002). This shows that culture is a pattern of human  
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activities that gives meaning to societal life. It reflects established behavioural patterns, a broad and diverse  
concept that encompasses every aspect of an individual's life and the traits of a group or society that are inherited,  
preserved, and passed down through generations (Odogwu, 2010). Cultural heritage comprises creative or  
symbolic resources passed down from one generation to the next within each civilisation, and ultimately to  
humanity (Madandola & Boussaa, 2023).  
According to ICOMOS, as cited in Brooks (2002), cultural heritage reflects a community's way of life and  
encompasses customs, practices, objects, artistic expressions, and values that are passed down through  
generations. Bradshaw (2011) expands this by describing cultural heritage as artefacts, places, customs,  
celebrations, and rituals that embody history. Both a nation's cultural heritage and its natural history hold great  
value and contribute to a unique identity that can be shared worldwide. Cultural heritage helps affirm our  
collective identity by preserving sites, old buildings, monuments, shrines, and landmarks of cultural and  
historical significance. It also mirrors and shapes societal values, beliefs, and aspirations, thus maintaining our  
integrity as a people.  
Types of Cultural Heritage  
The definitions of cultural heritage stated above show that it can be tangible or intangible. Tangible cultural  
heritage (TCH) refers to physical entities and artefacts that can be physically experienced and stored. Therefore,  
it is essential to acknowledge that a society cannot survive or function without the construction and utilisation  
of objects (Ogundele, 2014). TCH can be further divided into two types:  
i) Immovable tangible cultural heritage includes monuments, sculptures, buildings, caves, inscriptions, and city  
centres. It also covers archaeological, ethnological, historical, and underwater sites, as well as cultural  
landscapes, geographical locations, natural resources, wildlife, domestic birds and animals, activities, and  
aesthetic values.  
ii) Movable tangible cultural heritage: consists of artefacts such as sculptures, paintings, collections, and objects  
such as audio, video, music, books, plays, and consumer and manufacturing goods. TCH provides a solid basis  
for historical studies and authentic memories, and is vital for validating the past and providing proof in history.  
Preserving TCH reveals one’s identity in ways different from those of other communities (UNESCO, 2018).  
Conversely, intangible cultural heritage (ICH) is fragile yet essential for preserving cultural diversity in today's  
rapidly evolving world. ICH includes art forms, drama, performance, literature, language, martial arts,  
livelihoods, customs, food traditions, norms, values, philosophies, folklore, folk songs, dances, oral histories,  
and accumulated knowledge (Ogundele, 2000; Nnonyelu, 2009). Regardless of their form, these elements  
constitute part of our cultural heritage and require active efforts to protect. Intangible cultural heritage plays a  
crucial role in sustaining cultural diversity amid increasing globalisation.  
Cultural Heritage of Nigeria  
Nigeria covers an area of 923,768 km² and is the most populous country in Africa, with over 140 million people  
as of the 2006 census. It is a diverse nation with more than 250 ethnic groups, making it multi-ethnic and multi-  
lingual (Onyima, 2016). Nigeria boasts a rich and distinctive history and cultural heritage, encompassing historic  
sites, diverse landscapes, unique physical environments, rich biodiversity, and a wealth of traditions both past  
and present. Its cultural practices, indigenous knowledge, and modern technological influences also play vital  
roles in the lives of its communities (Ezenagu, 2020).  
Cultural heritage is vital to the existence of a society, especially in Nigeria, which has the largest Black  
population worldwide (Anifowose, Akanbi, Odeyemi, Tafa, Zaidu, & Eleje, 2024).  
Research indicates that many countries actively work to preserve their cultural heritage. Nigeria also promotes  
its rich cultural diversity, but many of these traditions have faded among younger generations due to Western  
influences, as well as the influence of Islam and Christianity. Bankole (2013) notes that Nigeria has a wealth of  
cultural heritage and tourism possibilities, yet much of this has not been fully utilised or promoted  
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internationally. Therefore, Nigeria could gain significantly by effectively harnessing and promoting its cultural  
assets for economic and social growth.  
Plateau State is blessed with over 50 ethnic groups, a rich cultural and historic heritage, and excellent weather,  
which has the potential to make the State a destination for tourism and recreation if properly harnessed and  
promoted to the outside world (PLSG, 2023a).  
To effectively utilise the State's tourism resources, previous administrations created the Ministry of Tourism,  
Culture, and Hospitality. This body is responsible for identifying, developing, preserving, documenting, and  
promoting the State’s tourism assets, arts, and cultural heritage (PLSG, 2023b).  
There is limited literature on the rich cultural heritages of Plateau State, especially regarding the Pan Chiefdom  
in Quaan Pan L.G.A. Based on this, the research aims to identify the material aspects of the Pan people's culture  
that are perceived as endangered and to revive them to support the development of cultural heritage in Plateau  
State.  
Culture as a Tool for Sustainable Heritage Development  
Efforts to safeguard cultural heritage resources are experiencing renewed global momentum. Protecting cultural  
heritage is crucial not only for economic reasons but also for its historical and cultural importance. While cultural  
heritage preservation is not yet as ingrained in Nigerian society as football, many individuals and organisations  
recognise these resources as vital to the country's economic growth (Ekwelem et al., 2011). Community-level  
preservation is possible when people understand the significance of these resources better (Keitumetse, 2013),  
fostering awareness of their social benefits and importance, as highlighted by Dümcke and Gnedovsky (2013).  
Giliberto and Labadi (2022) note that cultural heritage is being used to address global issues, including poverty  
among marginalised groups (economic), gender equality and women’s empowerment (social), and  
environmental sustainability (environmental). Cultural resources valued and respected by both locals and tourists  
are key to sustainable tourism development (Terzić, Jovićić, & Simeunović-Bajić, 2014). Research by Ma,  
Wang, Dai, and Ou (2021) demonstrates that traditional culture can significantly influence residents' perspectives  
and behaviours, serving as a vital source of livelihood by leveraging both tangible and intangible cultural assets  
to attract tourism. As a growing approach, sustainable tourism enhances existing tourism planning frameworks  
by centring on residents (Choi & Sirakaya, 2005).  
Cultural heritage tourism accounts for approximately 80% of tourism activities in Morocco (Siamak & Hall,  
2020). The importance of cultural heritage for sustainable development is widely recognised and promoted by  
major international organisations, including United Cities and Local Governments (2010), ICOMOS (2011),  
UNESCO (2013), UN-HABITAT (2016), and Labadi et al. (2021). Oladeji, Oyeniran, and Ayodeji (2022) also  
emphasise that the government should enhance the condition of heritage resources through active conservation,  
sustainable oversight, and increased community involvement in cultural heritage preservation.  
Study Area  
Plateau State is one of Nigeria's 36 states, comprising 17 Local Government Areas. It features many natural and  
artificial attractions, such as notable rock formations like Riyom Rock, Shere Hills, and Wase Rock, as well as  
favourable weather, game reserves, and diverse ethnic communities rich in culture. Figure 1 shows that Quaan  
Pan L.G.A. is one of the 17 L.G.A.s located in the southwestern part of the state, with its headquarters in Baap.  
It covers an area of 2,478 km² and had a population of 196,926 according to the 2006 census (PLSG, 2023a).  
The district divisions include Doemak, Bwall, Kwalla, Dokan Kasuwa (Jagatnoeng), Kwa, Kwang, Namu  
(Jepjan), and Kwande (Moekwo). However, Kwande (Moekwo) is not part of the Pan Chiefdom.  
The seven districts share the same dialectic identity: Mernyang, Doemak, Kwagalak, Jagatnoeng, Bwall, and  
Teng. The people of the Pan Chiefdom are predominantly farmers with a rich cultural heritage.  
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Fig.1: Map of Plateau State showing the location of the Quaan Pan L.G.A.  
Source: (Adopted from Kurghur, Yanjoh & Ogbu, 2020)  
METHODOLOGY  
This study adopted a qualitative approach given its objectives. Altinay and Paraskevas (2012) argue that research  
seeking to elicit respondents' statements, feelings, and perceptions is best suited to a qualitative approach. Semi-  
structured interviews were conducted in the seven (7) districts that made up the Pan Chiefdom in Quaan Pan  
L.G.A. Five respondents were purposefully selected from each of the seven districts in the Pan Chiefdom, for a  
total of 35. Those involved were traditional rulers, elders, political leaders, youth leaders, and community  
association leaders who have lived in the study area for at least 20 years and are knowledgeable and conversant  
with the cultural heritage of the Pan people. The interviews were audio-recorded with the participants’ consent.  
The questions asked during the interviews were as follows.  
1. What are the key elements of the tangible cultural heritage (tangible) of the Pan people?  
2. What threats are facing the preservation of the cultural heritage of the Pan people?  
3. How can community participation be enhanced to promote sustainable heritage development in the Pan  
Chiefdom?  
.4 What strategies could be adopted to support heritage conservation in the Pan Chiefdom?  
The questions aimed to determine participants' feelings and perceptions regarding the appropriateness of  
harnessing the cultural heritage of the Pan people for sustainable heritage development in Plateau State.  
A thematic technique was adopted to analyse and interpret participants’ responses from the semi-structured  
interviews.  
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Table 1: Distribution of interviewees in the seven districts of the Pan Chiefdom  
District  
Kwa  
Village  
Kwa  
Respondent  
District Head  
No. of Respondents  
1
Fogol  
Elder  
2
1
1
3
1
1
1
2
2
1
2
2
1
2
2
1
2
2
1
1
3
Lardang  
Kwa Ward  
Kwang  
Dardang  
Fujing  
Youth Leader  
Elected councillor  
Elder  
Kwang  
Doemak  
Dokan  
Bwall  
Elected councillor  
You  
Doemak  
Fuchim  
Kop-  
Village  
Elder  
Youth Leader  
Elected  
Dokan  
Dungnoegoe Elders  
Yilpia  
Bwall  
Youths  
Community leader  
Elders  
Youths  
Kwalla  
Kwalla  
Village Head  
Elders  
Shangfu  
Kwoor  
youths  
Namu  
(Jejan)  
Namu  
Elder  
Namu ward  
Langkaku  
Elected  
Youths  
Field Survey (2025)  
RESULTS AND DISCUSSION  
Knowledge and understanding of the cultural heritage of the Pan people  
This central theme emerged regarding the knowledge of the cultural assets of the Pan people. Based on the  
central theme stated above, a sub-theme was identified: the present generation's low awareness of cultural  
heritage. Many respondents believed that, to harness the cultural heritage of the Pan Chiefdom, orientation and  
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advocacy are necessary precursors, which are currently lacking in most districts within the chiefdom. They stated  
that: “  
The youth do not care to learn about their heritage, particularly those living in cities. Their parents hardly speak  
the local dialect to their children, and they do not appreciate their local food, dance, artefacts, traditional  
buildings, and so forth.”  
The non-appreciation of the cultural heritage of the Pan people is further buttressed by the statement of most of  
the traditional rulers in the seven districts that made up the Pan Chiefdom: “The present generation of youths do  
not care to learn from elders about the culture of the land […] you can see that they no longer participate in the  
different cult groups, such as Komteng, Mulak, Mufan… You see, there are not many of our traditional buildings  
in most areas. For instance, local barns, thatched houses, and items like grinding stones, large clay jars for storing  
water, kambil, and many other artefacts are not available due to a lack of continuity among younger people.  
Knowledge and understanding of the cultural heritage of the Pan people are limited, particularly among the  
younger population. A youth leader stated that: “Most of the Pan people do not understand and participate in the  
cultural activities due to so many factors, which include Western education, rural-urban drift, and the influence  
of foreign religious practices. For instance, the production of our local artefacts is nearly non-existent because  
the younger generation does not want to learn from the older generation. This is a pathetic scenario.  
Safeguarding the cultural heritage assets  
This theme emerged from the identification and preservation of the cultural assets endowed by the Pan  
Chiefdom. For this category, a clear theme emerged: the loss of tangible and intangible assets of the Pan people's  
heritage, such as oral traditions, traditional dances, artefacts, and traditional architecture.  
Most of the traditional rulers in the seven districts of the Pan Chiefdom responded as follows:  
“The issues facing the preservation of our culture are so many that they require urgent attention by all of us.  
Younger people do not listen to the elders in our communities because they feel they have acquired a Western  
education, and they also believe that engaging in cultural activities like festivals and the rest are against their  
religions… like Christianity and Islam.”  
Similarly, a counsellor in one of the Wards in the L.G.A. stated that:  
“There is a need for elected officials and the traditional rulers in the Chiefdom to map out how to protect the  
heritage which was passed on by our ancestors to the present generation… to continue to strive for cultural  
identity. People without an identity are lost, lacking a sense of direction. It means we have to support our  
traditional leaders to sustain our heritage”.  
Community involvement and empowerment  
The central theme that emerged was the threat to the preservation of the Pan people’s cultural heritage. To  
preserve the cultural heritage of the Pan Chiefdom, the local government area, in collaboration with the Plateau  
State Ministry of Tourism, Culture, and Hospitality, must identify and empower individuals skilled in the  
production of local artefacts to support sustainable heritage development in the state.  
A traditional ruler in one of the districts stated:  
“There are still a few individuals in the chiefdom who have the skill to produce our local materials. They can  
help identify them, and what they need is advocacy and funding to produce local materials for their use. Again,  
the L.G.A. can organise a sponsored traditional festival in the seven districts of the chiefdom. If this is properly  
organised and advertised, it will go a long way in showcasing our heritage, and thereby contribute to the socio-  
economic development of our areas”.  
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Strategies for showcasing cultural heritage  
The main issue arose from the decline of the Pan People's cultural assets. A new approach is essential to preserve  
and promote their heritage, supporting sustainable heritage tourism development in Plateau State. Participants  
provided numerous suggestions, resulting in the emergence of several subthemes.  
Firstly, the need to balance tradition with modern innovation to preserve and promote the culture of the  
Pan people  
Most community and youth leaders stated that we are in the modern era and that we need to integrate technology  
into preserving our land's culture. The use of digital tools and social media can help preserve and promote  
heritage. In today's world, cultural heritage is beyond physical material and involves local communities in the  
digital storytelling of their heritage.  
Secondly, Education and institutional support  
A prominent ruler in the chiefdom emphasised that to harness and promote the Pan people’s cultural heritage, a  
concerted effort is required to establish a Pan cultural heritage museum at each district head office. The various  
District Heads can instruct the clans in the respective villages, which are custodians of different cultural  
heritages, to donate their artefacts for display in a museum. This will help safeguard the different artefacts…  
Again, our government officials can liaise with non-governmental organisations and schools to teach and assist  
in documenting the various cultures in the area.  
CONCLUSION  
Preserving cultural heritage is important to a society or community’s identity. Cultural heritage comprises the  
tangible and intangible assets of a particular society. The Pan Chiefdom in Quaan Pan L.G.A., Plateau State, is  
rich in cultural heritage, which, if properly harnessed and promoted, can enhance cultural development in the  
state.  
The literature shows that a people's cultural heritage can drive sustainable development through social inclusion,  
economic empowerment, and environmental sustainability. However, data on harnessing the cultural heritage of  
the Pan Chiefdom are limited, and there is no action plan in place to package the heritage for sustainable  
development.  
The understanding of the diverse cultural heritage of the Pan people is limited, particularly among urban  
residents. The issues of the Western way of life, religions (Christianity and Islam), lack of unity among the  
different tribes in the chiefdom, lack of collaboration between the local communities and government in heritage  
preservation, and the non-existence of a museum in the district heads in the seven districts that made up the Pan  
Chiefdom have currently impeded the preservation of the heritage of the Pan people.  
From the foregoing challenges on harnessing the cultural heritage of the Pan Chiefdom for sustainable  
development in Plateau State, it is therefore recommended that the traditional rulers and local government  
officials, in conjunction with the State Ministry of Tourism, Culture and Hospitality, should organize awareness  
and advocacy campaigns in the Pan Chiefdom on the need to value and preserve their cultural heritage for  
sustainable heritage development. Again, there is a need to establish a Pan-cultural Museum in the Long Pan  
Palace, where district heads in the chiefdom will donate artefacts for display in the central museum. The  
integration of digital technology in the preservation of the cultural heritage should be used.  
ACKNOWLEDGEMENTS  
The author wishes to express appreciation to the Tertiary Education Trust Fund (TETFund), Abuja, Nigeria, for  
allocating funds for the conduct and publication of this study.  
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