The Role of Sheng in the Rejection of the Finance Bill of 2024
As the Finance Bill of 2024 was debated, Sheng emerged as a key tool for grassroots mobilisation. Youth and
activist groups used it to communicate their opposition and rally support and politicians strategically adopted it
to build rapport with the younger, urban voters. Social media platforms and community forums featured
Shenginfused slogans and hashtags, such as “#SawaHatuwezi” (translated as “We can't take it anymore”) and
“#PesaZaWazee” (meaning “Old people's money”), which criticised the bill’s proposed changes to social welfare.
Technological advancements, particularly the rise of social media and global digital platforms, have accelerated
youth protests.
Politicians and activists adopted Sheng in their speeches and public statements to connect with the urban youth.
This strategic use of language helped frame the Finance Bill of 2024 as an attack on ordinary Kenyans. They
used Sheng terms like “kiboko” (meaning “punishment”) to describe the bill’s implications, framing it as a
punitive measure against the working class. The bill was depicted as an elitist agenda, disconnected from the
realities of ordinary citizens. It’s presence in social media and traditional media amplified public dissent against
the finance bill. It allowed for rapid dissemination of anti-bill messages and created a platform for collective
action. Sheng shaped the interaction between youths from major towns in Kenya through the influences
transmitted through platforms like Twitter, Instagram, TikTok and YouTube.
The viral nature of Sheng-infused content increased its impact and helped the message gain traction among
younger demographics. Memes, videos, and posts incorporating Sheng terms went viral, creating widespread
awareness and fostering a sense of solidarity among opponents of the bill. It played a crucial role in engaging
young people in political activism. By speaking the language of the youth, activists were able to mobilise a
significant segment of the population. Youth-led protests and demonstrations utilised Sheng to communicate
youth’s demands and express their frustrations, making their resistance more visible and impactful. It’s alignment
with urban youth culture made it an effective tool for mobilising opposition. The code’s familiarity helped
galvanise support and articulate grievances. It resonated with opposition politicians who identified with the young
people’s grievances. This resonance made it a powerful tool for political communication. Its use in political
discourse helped politicians align with the values and aspirations of the youth demographic. Sheng’s integration
into political discourse demonstrated the importance of linguistic relatability in political communication. It
highlighted the need for politicians to engage with the cultural and linguistic preferences of their constituents.
During the protests on the Finance Bill of 2024, Sheng served as a form of resistance against established norms
and as a means of empowerment, allowing youth to assert their identity and challenge traditional power
structures. Sheng promoted social integration by allowing individuals from different ethnic groups to engage in
a shared linguistic practice. The widespread use of the sociolect in urban settings helped to diminish ethnic
barriers, as people from diverse backgrounds participated in the same linguistic community. It contributed to the
formation of a national identity that transcended ethnic divisions and symbolised a collective urban identity and
a sense of belonging to a larger Kenyan community. It was used in media, music, and popular culture to promote
messages of national unity of purpose and cohesion. A case in point is the Mbogi Genje music group which
signified a form of resistance and empowerment for urban youth, allowing them to claim space within the broader
societal structure.
Implications of Sheng Usage in Kenya’s Political Arena
The use of the linguistic code in political contexts highlights the importance of linguistic diversity in
representation. It allows for a more nuanced expression of political identity and engages with the lived
experiences of urban youth.
The adoption of Sheng into political discourse illustrates how language can be used as a tool of power. Politicians
leverage Sheng to assert dominance in specific linguistic and cultural spheres, influencing public perception and
voter behavior. It’s integration into political language enhanced political engagement among youth by making