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Da’wahApproach in Creative Work:Analysis of Munafik Film 1  
Hajar Opir1, Wan Yusnee Abdullah2, Ezatul Emilia Muhammad Arif3, Yusni Mohamad Yusak4, Norazmi  
Anas5*, Mohd Erfino Johari6  
1Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, Shah Alam, Selangor,  
Malaysia  
2Department of Islamic Studies, Faculty Education and Social Science, University Selangor, Bestari  
Jaya, Selangor, Malaysia  
3Faculty of Accountancy and Management, Tunku Abdul Rahman University, Kajang, Selangor,  
Malaysia  
4General Study Department, Nilai Polytechnic, Kompleks Pendidikan Bandar Enstek, Negeri Sembilan,  
Malaysia  
5Academy of Contemporary Islamic Studies, UiTM Perak Branch, Tapah Campus, Tapah Road, Perak,  
Malaysia  
6Center for Islamic, General and Language Studies, Universiti Poly-Tech Malaysia, Kuala Lumpur,  
Malaysia  
*Corresponding Author  
Received: 02 November 2025; Accepted: 10 November 2025; Published: 21 November 2025  
ABSTRACT  
This study explores the integration of da’wah (Islamic preaching) in creative works, focusing on the Malaysian  
film Munafik 1 directed by Syamsul Yusof, which has successfully combined cinematic artistry with Islamic  
teachings. The research addresses a significant gap in da’wah studies, where film as a medium of spiritual  
communication has not been systematically analyzed through an established theoretical lens. Using Hasyim  
Awang’s Da’wah Approach Theory grounded in aesthetics, morality, and the supremacy of Allah SWT, the  
study examines how faith-based messages are represented and internalized through film narrative, character  
development, and visual design. Employing qualitative content analysis supported by CAVDIx-pro and  
ATLAS.ti 11.0 software, the study analyzes selected scenes of Munafik 1 to identify da’wah elements within  
the dimensions of aqeedah (faith), akhlaq (morality), syariah (law), and ibadah (worship). The findings reveal  
that the film effectively portrays Islamic values through depictions of faith in Allah, eradication of shirk  
(polytheism), the use of ruqyah (spiritual healing), moral conduct, modest dressing, and acts of worship such  
as prayer and remembrance of death. These cinematic portrayals encourage viewers to reflect on Islamic  
principles while promoting ethical and spiritual awareness. The study concludes that Munafik 1 exemplifies  
the potential of film as a contemporary wasilah (medium) for da’wah that transcends entertainment, guiding  
audiences toward religious consciousness and moral integrity. By integrating artistic creativity with spiritual  
depth, this research highlights how Islamic cinema can serve as an influential educational platform for  
cultivating holistic moral development and strengthening the spiritual fabric of Muslim society.  
Keywords: Da’wah; Islamic Film; Preaching Approach; Spirituality, Munafik 1  
INTRODUCTION  
The role of film as a dynamic medium for da’wah (Islamic preaching) is widely acknowledged. It serves as a  
powerful platform to communicate and defend Islamic teachings through engaging themes, moral narratives,  
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and relatable characters. According to Maulidah and Fatoni (2019), the unique appeal of Islamic-themed films  
lies in their ability to attract audiences by integrating spiritual values such as brotherhood and compassion.  
Raharjo (2018) adds that a positive film must fulfill four essential criteria including it should be religiously  
grounded, inspiring, devoid of immoral or pornographic elements, and aligned with Islamic ethical values.  
Film, as Spottiswoode (2022) and Kachka (2021) defines, is a creative visual art that combines narrative,  
dialogue, and sound to produce moving images for entertainment and reflection. Ahmad (2011) describes film  
as a discursive and intellectual creation that mirrors social culture and harmoniously blends ideas, analysis, and  
artistic expression into a coherent story. In Islam, da’wah originates from the Arabic word al-da‘wah, meaning  
to call or to invite (Mustafa, 1989; Ibn Manzur, 1968). It refers to the act of inviting people toward faith in  
Allah SWT and adherence to Islamic teachings (al-Balbaaki, 2007; al-Qaradhawi, 1978). As a communicative  
activity, da’wah involves several elements: the preacher (da‘i), the message (maddah), the method (manhaj),  
and the medium (wasilah) (Mohd Zain, 2006). In this regard, film represents a sophisticated form of moral  
communication capable of shaping thought, behavior, and spiritual awareness. Opir (2018) asserts that film’s  
influence depends on adopting a relevant and holistic da’wah approach. Awang (1997) conceptualized this  
approach through three key dimensions in creative work aesthetics (beauty), morality (ethics), and the  
supremacy of Allah SWT. These dimensions guide filmmakers in conveying messages that inspire goodness,  
prevent wrongdoing, and nurture a spiritually conscious society in accordance with Islamic principles.  
LITERATURE REVIEW  
Film is an efficient and effective medium of communication. It serves as a vehicle to deliver messages that  
encompass hardware, software, presentation methods (userware such as lighting, sound, cinematography), and  
performance art (underware involving character portrayals) (Ahmad, 2011). Beyond its entertainment value,  
film also functions as an educational platform, leveraging its unique qualities and advantages over other media.  
While entertaining, educational elements can be subtly and meaningfully incorporated, allowing for the  
conveyance of messages and advice to the audience in a heartfelt manner. Films not only depict creatively  
crafted representations of societal life but also have the power to influence thoughts, feelings, and ultimately  
shape an individual's behavior towards positive actions rather than negative ones (Aini & S. Suyurno, 2016).  
This notion is supported by studies conducted by Abd Razzak et al. (2016), Yahaya et al. (2020), and Wan  
Hamat et al. (2013). Furthermore, Ahmad (2011) suggests that movies and dramas are highly effective in  
triggering awareness and facilitating conversion.  
Influence of Movies on Audiences  
Movies can influence the audience that watches them. It can stimulate behavior, shape them, and frame the  
thinking of the public.  
Character Formation  
In the context of educational theory, film is categorized as a medium for conveying messages that encompasses  
four key components: hardware, software, presentation method (userware), and performance art (underware)  
(Ahmad, 2013). The hardware aspect refers to the physical elements featured in the film, such as settings,  
buildings, and environments. The software component is the narrative itself, which conveys a clear message.  
The presentation method, or userware, includes elements that enhance the storyline and add meaning, such as  
lighting, sound effects, cinematography, semiotics, music, and songs. Lastly, performance art, or underware,  
involves the portrayal of solid characters that bring the script to life. When all these elements are effectively  
integrated and presented systematically, they have the potential to shape an individual's character or behavior.  
Studies have been undertaken to explore the significance of character development portrayed in movies within  
society. Research conducted by Yahaya et al. (2014) on 127 secondary school students in the Kulai district,  
Johor, involving 92 male and 35 female students, sheds light on this subject. This particular study delves into  
the impact of aggressive media on student behavior using a survey approach. The results indicate a notable and  
moderate influence of aggressive media content on students. Furthermore, the study reveals  
various negative behavioral outcomes such as inclinations towards fighting, threatening, bullying, shouting,  
cursing, vandalizing, using inappropriate language, and engaging in illicit activities.  
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Tamuri and Ismail (2004) conducted a comparable study focusing on rural teenage communities. Their  
research, involving 61 Form 5 students from the Sabak Bernam district categorized as asnaf (poor and needy)  
recipients under the Selangor Zakat Center (PZS), revealed a noteworthy negative association between the  
students' moral values and their exposure to mass media, particularly television programs featuring dramas and  
films. Of particular concern was the average daily television viewing time of 3.08 hours. Similarly, studies by  
Sulong and Abdullah (2010) and Wan Hamat et al. (2013) also highlighted a significant link between mass  
media, specifically television and entertainment platforms like films, and their adverse impact on moral  
conduct. These studies echoed similar conclusions to the earlier research, albeit focusing on a different  
demographic - students in higher education institutions.  
While the negative influence of films and dramas on behavior cannot be overlooked, it is also important to  
acknowledge their potential to instill positive values. This notion is supported by a study conducted by Anuar  
and Adzharuddin (2017), which revealed that dramas or films with a strong emphasis on Islamic teachings can  
serve as an educational tool for viewers. These media forms have the capacity to shape the characteristics of  
individuals and society towards righteousness, while simultaneously providing entertainment. The studies  
mentioned above collectively underscore the significant role films play in molding the character of individuals  
within society.  
Cognitive Aspect  
Film is a creative art form that simultaneously catalyzes cognitive growth and development. Robert Kolker and  
numerous other scholars view film as a primary medium for transmitting ideologies. Jim Purdy and Peter  
Roffman further assert that film essentially validates certain ideological identities. Sigfried Kracauer goes a  
step further, arguing that film reflects the collective mentality of a nation more profoundly than any other  
artistic medium. The overwhelming dominance of Hollywood films in the international market, accounting for  
approximately 80% of global distribution, is a testament to the ideological imperialism prevalent in this  
century (Hamzah, 2005). These perspectives underscore the powerful role of film in shaping and disseminating  
ideologies on a global scale.  
According to Hamzah (2005), a critical analysis of Western films reveals a portrayal of the world that depicts  
inferiority, lack of confidence, poverty, evil, promiscuity, undemocratic practices, corruption, dictatorship, and  
terrorism. This negative representation of Islam and Muslims has been particularly amplified since the events  
of September 11, 2001. In reality, through the medium of Third World Cinema, the West has strategically  
planned to flood developing nations with Western films under the guise of media democracy in the era of  
globalization. They have actively worked towards enacting new laws that facilitate the easy import and export  
of these cultural electronic products. Leveraging their financial strength and control over the global economy  
and politics, their goal of promoting Western, secularly oriented films has been successfully achieved (Sarji &  
Abd. Karim, 2011). Some Western film directors even go as far as exploiting films with an Islamic veneer, but  
in reality, Islam and its followers’ become subjects molded to fit their perspectives. Examples include the  
animated film "Aladdin" and the film "Lawrence of Arabia," which are based on values and thoughts from an  
American viewpoint. Interestingly, several film directors in Malaysia have also been indirectly influenced by  
Western ideology. Starting with the intention of making a paradigm shift and breaking out of traditional molds,  
they have looked to the West as a model for their new films. Examples include the films "Perempuan Melayu  
Terakhir," "Fenomena," and "Berlari ke Langit" (Hamzah, 2005). This phenomenon underscores the power of  
film as a medium for spreading ideology, indirectly shaping the minds of society.  
The research conducted by Wahab and Ahmad (2009) validates this assertion, particularly concerning the  
impact of films in Malaysia. This study specifically examines three blockbuster films: Senario XX (earning 2.3  
million, 2003), Gangster (earning 2.9 million, 2006), and Anak Mami Kembali (earning 2 million, 2006). The  
findings of the research reveal a significant correlation between film content and ideology. It demonstrates that  
the process of constructing meaning for the audience is deliberately carried out to reinforce the prevailing  
ideology and uphold the existing social structure. All three films prominently portray themes of patriarchy and  
masculinity through their narratives, messages, and character portrayals. Consequently, film emerges as a  
powerful tool in shaping the audience's perspectives and influencing their mindset.  
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Affective or Emotional Balance  
The carefully crafted elements of a film, such as visuals, story, sound, lighting, color, and form, have the power  
to evoke strong emotions in the viewer. This interaction is known as mediated film, where the audience feels  
immersed in the cinematic experience as if they are present within the film itself. This state of immersion  
allows emotions to be triggered, leading to reactions like crying, sadness, anger, or remorse. Film is a medium  
that captures the realities of society and human imagination, manipulating them into believable situations or  
events. In essence, film functions as a tool to convey a sense of immediacy and beauty that resonates with the  
audience's emotions through specific scenes or episodes (Sarji & Abd. Karim, 2011). The ability of film to  
elicit such profound emotional responses underscores its impact on the human psyche.  
Emotions play a pivotal role in guiding individuals toward behavioral responses that align with scenes and  
messages that deeply resonate with them. Empirical research conducted by Azarian (2009) on 216 international  
school students in the vicinity of Kuala Lumpur has established a notable connection between viewing violent  
films and the attitudes of students. The study findings reveal a significant level of correlation between  
exposure to violent content and the acceptance of violence among students. They openly acknowledge a  
tolerance for violence and exhibit a preference for action-packed and violent film genres. This phenomenon is  
particularly pronounced when emotions are profoundly influenced to the extent of addiction. It underscores the  
influential role of films in shaping individuals who can effectively manage their emotional well-being.  
The Importance of Da’wah (Preaching)  
There is a significant correlation between films and preaching (Da’wah). Films serve to convey the message of  
Islam and have a significant influence on society. Examining the views of Islamic intellectuals regarding films  
will broaden understanding of the context of films in the globalized world based on both divine revelation and  
rational reasoning. These comments indirectly explain the position of films from an Islamic perspective.  
Yusof al-Qaradhawi  
Yusuf al-Qaradawi, a prominent contemporary Islamic scholar, is regarded as a reference point for both  
Muslims and non-Muslims alike. His views, grounded in rigorous scholarship and independent reasoning  
(ijtihad), are characterized by simplicity and depth. Al-Qaradawi's approach respects current realities while  
adhering to the principles of divine revelation and rational thought. He successfully harmonizes traditional  
Islamic knowledge (ilmu turath) with modern perspectives. Al-Qaradawi's stance on films, dramas, and  
performances is one of permissibility. He considers them to be tools or avenues for enjoyment, which are  
inherent to human nature as bestowed by Allah. Their legality is halal (permissible) and positive, even  
encouraged, due to their profound influence on society. This is because viewers directly engage with scenes  
portrayed by actors in specific roles, which shape their thoughts and emotions.  
Nevertheless, he emphasizes that this permissibility is contingent upon meeting specific conditions that have  
been established. These conditions encompass:  
1. The content presented should be devoid of indecency, sinful themes, or anything that contradicts Islamic  
beliefs and moral principles. If a film incites individuals to engage in sinful acts, criminal behavior,  
promotes superstitions, conveys deviant ideologies, and the like, it falls into the realm of forbidden  
(haram). Consequently, viewing, endorsing, producing, or participating in any capacity in such content is  
prohibited, as it aligns with the prohibition of aiding in sin and wrongdoing.  
2. Watching films should not lead to the neglect of religious obligations, such as performing obligatory  
prayers. It is impermissible for any Muslim to disregard mandatory prayers, including the Maghrib prayer  
and others.  
3. Avoiding interactions and mixing between men and women that can potentially arouse desires, to prevent  
temptation and questionable situations, particularly when depicted in cinemas with dimly lit conditions.  
Hence, filmmakers like directors and producers have the responsibility to ensure that their cinematic creations  
align with religious beliefs, moral principles, and adhere to Shariah standards. This entails maintaining  
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consistency in upholding virtuous values in aspects such as dialogue, actors' body language, and the costumes  
they employ.  
Ahmad al-Sharbasi  
al-Sharbasi (1972) perspectives on the permissibility of films and drama are notably inclusive. He posits  
that films and drama serve as intricate reflections of life, aiming to showcase vices that should be  
avoided while promoting virtuous qualities. However, he underscores the importance of adhering to specific  
prerequisites. These prerequisites entail steering clear of scenes that may incite desires, refraining from  
displaying private body parts and avoiding subjects that transgress Shariah boundaries. This encompasses  
actions that could lead to sexual issues and beliefs that deviate towards polytheism and deviation. Al-Sharbasi  
approaches this within the framework of the principles of Sad al-Zaraiʿ in Islamic jurisprudence. Additionally,  
he highlights the perspectives of scholars from al-Azhar who assert that films (assuming they equate drama  
with film) serve dual purposes:  
1. Utilized for positive purposes that contribute to the welfare of the community and the nation.  
2. Alternatively, they can become a dangerous weapon that leads to physical and spiritual decline and ruin  
Mapping of Da’wah Approaches Based on the Pillars of Da’wah  
The effectiveness of Islamic preaching (da’wah) is heavily reliant on several critical elements that serve as the  
foundations for its success. These elements can also be referred to as pillars, as without them, da’wah would be  
incomplete and unable to achieve its objectives. Islamic scholars hold varying perspectives when it comes to  
categorizing the pillars of da’wah.  
According to Mahmud (1990), the pillars of da’wah can be divided into three categories: faith (akidah),  
worship (ibadah), and morality (akhlak). These constitute the very essence of Islam itself. Yahya (2017), on the  
other hand, identifies the pillars of da’wah as the daʿi (preacher), madʿu (target audience), and maudhuʿ (topic  
conveyed). Meanwhile, Abd. Karim Zaydan categorizes the pillars of da’wah into four: daʿi,  
madʿu, uslub (approach or method), and wasilah (media). This view differs slightly from Afaf Yahya's, as she  
includes uslub and wasilah but excludes maudhuʿ as a pillar of dakwah. However, Saʿid Ali Qahtani's  
perspective appears to strike a balance between Abd. Karim Zaydan and Afaf Yahya (Ibrahim & Riyadi,  
2023).). He asserts that the pillars of dakwah must encompass maudhuʿ and agrees with the other pillars: daʿi,  
madʿu, uslub, and wasilah. Nevertheless, he combines uslub and wasilah into a single pillar. Therefore,  
according to Saʿid Ali Qahtani, the pillars of da’wah are daʿi, madʿu, maudhuʿ, as well as uslub and wasilah.  
Interestingly, Ibrahim and Riyadi (2023) shares a similar view to Saʿid Ali Qahtani but adds manhaj (method  
or approach) as one of the pillars of da’wah and differs in the grouping of these pillars. According to Ramadan,  
the pillars of da’wah are daʿi, madʿu, maudhuʿ, manhaj, as well as uslub and wasilah.  
In addition, some scholars share a similar perspective in categorizing the pillars of da’wah, whether in  
sequence or grouping. These include al-Bayanuni, Sulayman Qasim al-ʿAied, and Abd Aziz Mohd Zain, who  
assert that the pillars of da’wah are daʿi, madʿu, maudhuʿ, uslub, and wasilah. It is noteworthy that they  
exclude manhaj as a pillar of da’wah, as it bears a comparable meaning to uslub, and they  
consider uslub and wasilah as distinct pillars. A summary of the discussions by Islamic intellectuals regarding  
the pillars of da’wah is presented in the Table 1 below:  
Table 1: Pillars of Da’wah According to Islamic Scholars  
No Scholars  
Pillars of Da’wah  
1
2
3
‘Ali ‘Abd. Halim Mahmud Belief (Aqidah), Worship (Ibadah), Morality (Akhlaq)  
‘Afaf Yahya  
Preacher (Da’i), Target Audience (Mad’u), Topic (Maudhu’)  
‘Abdul Karim Zaydan  
Preacher (Da’i), Target Audience (Mad’u), Approach (Uslub), Medium  
(Wasilah)  
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4
5
6
Sa’id Ali Qabtani  
Preacher (Da’i), Target Audience (Mad’u), Topic (Maudhu’), Approach  
and Medium (Uslub and Wasilah)  
Ramadhan Muhammad  
‘Ali  
Preacher (Da’i), Target Audience (Mad’u), Topic (Maudhu’), Method  
(Manhaj), Approach and Medium (Uslub and Wasilah)  
Bayanuni, Sulayman  
Qasim al- ‘Aled and Ab.  
Aziz Mohd Zain  
Preacher (Da’i), Target Audience (Mad’u), Topic (Maudhu’), Approach  
(Uslub), Medium (Wasilah)  
In the context of Islamic preaching (da’wah), these terms can be summarized as follows:  
1. Da’i - the conveyer of the message of Islam, preacher, or propagator of the faith.  
2. Maduʿ - the target or recipient of da’wah, whether Muslims or non-Muslims.  
3. Maudhuʿ - the topic, subject matter, or message of da’wah, which is Islam itself.  
4. Manhaj - the path, method, or procedure employed in conducting da’wah.  
5. Uslub- the manner, approach, and methodology used in carrying out and delivering dakwah.  
6. Wasilah - the medium or channel utilized for effectively conveying the message of da’wah to the target  
audience through the application of specific uslub and methodologies.  
Based on the preceding discussion, it can be concluded that the essential pillars of da’wah must encompass the  
following elements dai, madʿu, maudhuʿ, uslub and wasilah. The concept of manhaj is not considered a  
separate pillar, as it is already encompassed within the meaning of uslub, which refers to the method, path, and  
approach. When discussing the manhaj of da’wah, it implies the overall approach or methodology of delivering  
the da’wah message. Uslub and wasilah, while closely related, are recognized as distinct pillars with the ability  
to stand alone. This is because they possess different dimensions that contribute to the achievement of dakwah  
goals. Wasilah, as a medium, requires the application of various methods and approaches to effectively carry  
out the da’wah. In the context of contemporary mass media, films emerge as one of the mediums or wasilah of  
da’wah that can significantly influence the thoughts and behaviors of people. This underscores the importance  
of understanding and utilizing the pillars of da’wah in the realm of cinematic storytelling.  
METHODS  
This research adopts a qualitative methodology involving content analysis to examine the dakwah approach  
depicted in films, with the film "Munafik 1" selected as the primary sample. Data analysis is carried out  
utilizing the CAVDIx-pro and ATLAS.ti 11.0 methodologies. CAVDIx-pro, which stands for Computer-  
Assisted Video Data Index using X program, facilitates the organization of video data information, allowing  
for scene retrieval based on time codes. The study utilizes the MPEG Streamclip software version 1.9.2 for this  
purpose. On the other hand, the ATLAS.ti software applies the method developed by Strauss and Corbin,  
incorporating coding and quotation systems to ensure a systematic and precise analysis of the data (Strauss &  
Corbin, 1998)  
FINDINGS AND DISCUSSION  
The theory of da’wah approach developed by Hasyim Awang is grounded in a religious worldview (cosmos)  
that aims to inspire individuals to engage in virtuous acts and refrain from wrongdoing, thereby achieving al-  
falah (success in both this world and the hereafter) and earning the pleasure of Allah SWT. Consequently, the  
da’wah approach in the film "Munafik 1" is emphasized through efforts to uphold the truth, guide the  
community, and disseminate the teachings of Islam across various aspects, including faith (aqeedah), morality  
(akhlaq), law (syariat), and worship (ibadah).  
Efforts to uphold the truth are integral to the da’wah approach, which involves the dual mandate of enjoining  
good and forbidding evil. This means that all positive endeavors are embedded within the behavior of society,  
while simultaneously avoiding that which is negative. The two aspects, whether commendable (ma'ruf) or  
reprehensible (munkar), are addressed concurrently without neglecting either. Guiding the community is an  
effort of islah, or rectification, driven by compassion and care to lead the people toward a life grounded in  
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Islamic teachings. This approach seeks to nurture the community and steer them in the right direction.  
Furthermore, the propagation of Islamic teachings is a continuous and consistent da’wah action, encompassing  
all aspects of human life based on the guidance of the Quran and Sunnah. This sustained effort to disseminate  
the principles of Islam is a crucial component of the da’wah approach. Collectively, these elements - upholding  
the truth, guiding the community, and propagating Islamic teachings - form the multifaceted nature of da’wah,  
which aims to foster a society that embraces the virtues and rejects the vices of the divine directives.  
Aqeedah  
Eradicating Acts of Polytheism  
The analysis of the study revealed scenes illustrating Ustaz Adam's endeavors to eradicate acts of polytheism  
carried out by Pak Osman. One scene depicts the worship of a decomposed corpse, symbolizing spiritual  
deviation and the abandonement of Tawheed- the oneness of Allah SWT. This observation is further elucidated  
in Figure 1 below.  
Figure 1: Worship of the Corpse in the bungalow  
Figure 1 (duration 01:22:00-01:22:02) illustrates Pak Osman's engagement in polytheistic practices,  
collaborating with the accursed devil to seek worldly gains. The ritual involving the worship of animal skulls  
and decomposed bodies symbolizes a disregard for human dignity, demonstrating a willingness to heed the  
devil's influence. This blatant deviation represents a clear departure from the essence of Aqeedah, which  
demands total devotion of Allah SWT alone. Such actions align with one of the major sins, as indicated in a  
hadith from Bukhari narrated by Abu Hurairah (RA), as cited below.  
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Translation: From Abu Hurairah (RA), from the Prophet Muhammad (SAW), he said: "Avoid the seven  
(destructive sins)!" They (the companions) asked, "O Messenger of Allah, what are they?" He (SAW) replied,  
"Associating partners with Allah, sorcery, unlawfully taking a life that Allah has forbidden except by right,  
consuming usury, consuming the property of orphans, fleeing from the battlefield during warfare, slandering  
chaste women who are believers but indiscreet, and those who are free from adultery" (Hadith narrated by al-  
Bukhari, Book of Wills, Chapter on the verse of Allah 'Indeed, those who devour the property of orphans  
unjustly', Hadith no. 2766. See Ahmad Ibn 'Ali Ibn Muhammad Ibn Hajar al-Asqalani, Fath al-Bari, (Riyadh:  
Dar al-Tibah, 2011), Hadith status: Sahih).  
Ustaz Adam endeavors to deter this behavior by counseling Pak Osman to retrace his steps to righteousness.  
Nevertheless, this counsel triggers anger, prompting Pak Osman to retaliate violently in an attempt to silence  
Ustaz Adam's influence. This scenario is portrayed in Figure 2 (duration 01:24:17-01:27:51).  
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Figure 2: Pak Osman choking Adam  
Belief in Allah SWT  
Adam continues to preach to Pak Osman despite recognizing him as the instigator of turmoil in the village. Pak  
Osman manipulates sorcery to sow discord among the villagers for his personal benefit and comfort. However,  
sorcery constitutes a significant form of shirk (associating partners with Allah) and is explicitly prohibited in  
Islam (Salih Abdul Aziz, 2002). This prohibition resonates with the Quranic verse: "Indeed, Allah does not  
forgive association with Him, but He forgives what is less than that for whom He wills. And he who associates  
others with Allah has certainly gone far astray" (Surah An-Nisa, 4:116).  
Despite Pak Osman resorting to the devil's power to eliminate Adam, Adam's unwavering faith in the  
supremacy of Allah SWT remained steadfast. This conviction stems from the belief that only Allah SWT's  
power surpasses that of all creatures. The final confrontation between them concludes with Pak Osman  
meeting a grim fate, struck by lightning. Abu Bakr al-Jassas emphasized that Allah SWT possesses ultimate  
power, uncontested by any being (Abu Su’ud, n.d.). His authority is absolute, as stated in the Quran: "Say, [O  
Muhammad], 'O Allah, Owner of Sovereignty, You give sovereignty to whom You will and You take  
sovereignty away from whom You will'" (Surah Ali 'Imran, 3:36). This sequence is depicted in Figure 3  
(timestamp 01:24:17-01:27:51).  
Figure 3. The battle between Adam and Pak Osman  
Using Ruqyah Versus  
This film showcases the Islamic medical approach that incorporates Tib Al-Nabawi, utilizing Quranic verses  
referred to as Ruqyah verses. Adam conscientiously administers treatment to Maria and various villagers by  
employing Ruqyah verses. This enhances the status of Islamic healing within the community and indirectly  
presents a beneficial alternative to contemporary medicine. This scenario is depicted in Figure 4.  
Figure 4: Adam reciting the Ruqyah versus  
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Figure 4 (duration 01:35:32, 01:03:51 & 01:06:11) depicts Adam and Azman arriving at Maria's residence to  
provide treatment. Maria is possessed by a jinn and transforms into a violent character with extraordinary  
strength. Adam recites ruqiyyah based on Quranic verses. Eventually, Maria is healed with the permission of  
Allah SWT, vomiting nails from her mouth. Sheikh Yusuf Ismail an-Nabhani explains in al-Itqan that Ibn al-  
Matin stated ruqiyyah (recitation) with mu'awidzah (verses or prayers for protection) and asma' al-Husna  
(beautiful names of Allah) constitutes a spiritual treatment. The emphasis in this context is that healing occurs  
solely with the permission of Allah SWT. It is then recommended to follow up with modern treatment (An-  
Nabhani, 2010). This is documented in a Sahih hadith which means: "Narrated Musaddad told us Abdul Warits  
from Abdul Aziz, he said; 'I and Tsabit visited Anas bin Malik, then Tsabit said; 'O Abu Hamzah, I am  
suffering from an illness."So Anas said; 'Would you like me to perform Ruqyah with the Ruqyah of the Prophet  
SAW?' He answered; 'Yes.' Anas said; 'Allahumma Rabban Naasi Mudzhibil Basa Isyfii Anta Syaafi la  
Syaafiya illa Anta Syifaaan la Yughaadiru Saqama (O Allah, Lord of mankind, the Remover of affliction, heal  
for You are the Healer, there is no healing except Your healing, a healing that leaves no trace of illness.'"  
(Hadith Bukhari, 5301)  
Table 2: Summary of Analytical Coding  
Scene  
Description  
Da’wah Pillah  
Islamic Concept  
(Aqeedah)  
Figure  
1
Pak Osman’s corpse  
worship  
Tawheed (Oneness of Allah)  
Purification of faith  
Moral steadfastness  
Reliance on Allah  
Spiritual purification  
Figure  
2
Adam’s counsel and  
confrontation  
Amr bil ma’ruf wa nahi ‘anil munkar (Enjoining  
good and forbidding evil)  
Figure  
3
Defeat of Pak Osman  
Tawakkul (Trust in Allah)  
Figure  
4
Adam’s Ruqyah  
healing  
Shifa’ (Healing by Allah’s will)  
Akhlaq  
Visiting Graves  
Guiding society towards righteousness is a central tenet of the da'wah approach. In this film, some scenes  
evoke a profound emotional response from the audience, particularly the sequence depicting a visit to the  
graves. This practice is highly recommended in Islam, as it serves to remind believers of the inevitability of  
death and prompting (self-reflection) and motivating righteous deeds before returning their souls to the  
Creator, Allah SWT. In one such scene, Adam engages in a heartfelt conversation with his son Amir at the  
grave of his late mother, who succumbed to injuries sustained in a car accident. This poignant moment is  
captured in Figure 5.  
Figure 5: Adam and Amir at the Graveyard  
Figure 5 (duration 00:07:39-01:27:53) portrays the scene of Adam with his son Amir at the cemetery. Adam  
invites Amir to visit his mother's grave, advising him to always remember the inevitability of death. He  
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reminds Amir that every living being will ultimately return to their Creator. Despite the sadness of losing his  
beloved wife, Adam speaks with polite and respectful language, teaching him to accept loss with sabr  
(patience) and rida (contentment). This aligns with the Islamic principle of using good words, as emphasized in  
the Hadith of the Prophet Muhammad (SAW), which states: "And whoever believes in Allah and the Last Day,  
let him speak good or remain silent" (Bukhari: 6018). This scene highlights Adam's exemplary character,  
particularly in his interactions with his child, setting a noble example to emulate.  
Advising Friends  
Life is a journey filled with trials and tests ordained by Allah SWT. Adam, like all individuals, faces his share  
of challenges. Witnessing Adam's persistent sorrow, his loyal friend Azman intervenes, urging Adam to  
embrace these trials and encouraging him to resume his normal way of life. Figure 6 and the accompanying  
quotation below depict this poignant moment.  
Figure 6: Azman visits Adam at home  
Figure 6 (duration 00:10:12-01:27:53) showcases the compassionate nature of a friend, embodying admirable  
qualities. Azman visits Adam's home with the intention of providing moral support after Adam's wife's passing.  
He also counsels Adam not to be consumed by his grief. This caring attitude is highly encouraged in Islam and  
is a testament to one's faith in Allah SWT. Azman’s gesture exemplifies akhlaq mahmudah (praiseworthy  
character) reflecting the hadith of Prophet Muhammad (SAW) which states: "None of you [truly] believes until  
he loves for his brother what he loves for himself" (Bukhari: 13).  
Table 3: Summary of Analytical Coding  
Scene  
Description  
Da’wah Pillar (Akhlaq)  
Islamic Concept  
Adam guiding Amir at the  
grave  
Figure 5  
Moral exemplarity  
Akhlaq al-karimah (Good conduct)  
Brotherhood and  
compassion  
Figure 6  
Azman consoling Adam  
Ukhuwah Islamiyyah, Sabr, Rida  
Shari’a  
Dressing Modestly to Cover One's Aurah and Avoiding Handshakes with Non-Mahram Individuals  
This film showcases the observance of Shari’a regarding women's clothing and gender interaction. It highlights  
the positive impact of a Muslim woman who follows Islamic teachings in her conduct and appearance. The  
attire does not impede the actresses' performances; rather, it challenges prevailing stereotypes that equate  
women’s worth with external appearance or sensuality. Surprisingly, the film was well-received despite all  
female actors donning hijab and adhering to Sharia-compliant clothing. The characters Maria and Zeti shine  
with their modest attire and exceptional acting skills. Moreover, the absence of scenes depicting handshakes  
between non-Mahram individuals adds to the portrayal of adherence to Islamic guidelines.  
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Figure 7: Maria and Zeti’s attire  
The analysis revealed that all interactions between male and female actors in the film exclude handshakes  
between non-Mahram individuals. This practice is exemplified in Figure 7 (duration 01:06:02, 01:16:00-  
01:16:49) as illustrated in a specific scene. The scene portrays Zeti and Fadzli at home while Adam tends to  
Maria. Similarly, the interaction between Adam and Zeti in the hospital courtyard adheres to Islamic principles  
that prioritize upholding the dignity and honor of individuals. This adherence is in line with the hadith of the  
Prophet Muhammad (peace be upon him): "By Allah, the hand of the Prophet Muhammad (peace be upon him)  
was never touched by a woman (non-Mahram) even in a bai'ah (pledge). They only pledged  
verbally" (Bukhari: 4891).  
Teaching the Syahadah  
The film also features scenes that educate viewers on living by Sharia regulations. This is evident in an early  
scene where a road accident leads to a car crash, resulting in the death of Adam's wife, Zulaikha. Beyond  
Zulaikha's character wearing modest attire and not being hugged by Adam, this scene instructs the audience on  
the importance of doing what is right and essential during times of distress. Adam guides Zulaikha to recite the  
Shahada with the complete declaration. This is illustrated in Figure 8 below.  
Figure 8: Adam teaches Zulaikha the syahadah  
Figure 8 (duration 00:02:08) portrays the critical condition of Zulaikha, who is severely injured due to the  
accident. At this moment, Adam teaches his wife, who is in a precarious state, the expression of the Shahada.  
Despite her pain, Adam's character reflects faith and unwavering belief in the decree of Allah SWT. This action  
sets a positive example for the audience during the approach of death, as it is most virtuous to guide the  
recitation of the Shahada. Uttering the two phrases of the Shahada before death is one of the ways to attain a  
good end. This is in accordance with the hadith of the Prophet Muhammad, peace be upon him, which states:  
"Whoever's last words (before death) are 'Laa Ilaaha Illallaah' (there is no god but Allah), will enter Paradise"  
(Abu Daud: 2709).  
Table 4: Summary of Analytical Coding  
Scene  
Description  
Da’wah Pillar (Shari’a)  
Islamic Concept  
Women’s modest attire and avoidance  
of physical contact  
Upholding moral  
boundaries  
Haya’ (modesty), Iffah  
(chastity)  
Figure 7  
Adam guiding Zulaikha to recite the  
Shahadah  
Remembrance and  
submission to Allah  
Figure 8  
Iman, Rida, Zikrullah  
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Worshipping  
Praying  
Prayer (du’a and salah)is the ultimate recourse for humanity to seek solace in Allah SWT, whether it be to  
attain blessings, closeness, comfort and strength to endure trials. It is a natural human tendency to turn to  
supplication to Allah SWT when faced with challenges. It is both a spiritual necessity and a therapeutic act that  
nurtures patience, humility, and hope. In Islam, prayer functions as a means of attaining blessings and  
confronting trials with steadfastness. Ibn Qayyim, in his work al-Jawab al-Kafi, stated that prayer is the most  
beneficial remedy. It is an adversary to calamities, possessing the power to heal, overcome, prevent, lift, or  
alleviate them. Indeed, prayer is the weapon of the believers.  
The film’s climactic moment powerfully captures Adam in prayer, expressing deep gratitude to Allah SWT  
after triumphing over Pak Osman’s evil with divine aid. In this scene, Adam kneels in humility, seeking  
continued guidance to face life’s trials with faith and perseverance. His prayer signifies both shukr  
(thankfulness) and tawakkul (reliance on Allah), reflecting the believer’s constant dependence on divine mercy.  
This is illustrated in figure 9 below.  
Figure 9: Adam prays  
Time 01:31:17  
Time 01:31:29  
Time 01:31:47  
Figure 9 (duration 01:31:17-01:31:47) captures a moment where Adam implores Allah SWT for ongoing  
guidance in traversing a life fraught with challenges and trials. Every event carries its own wisdom, and  
through prayer, it can yield significant benefits and influence unfolding events. This sentiment aligns with a  
hadith of the Prophet Muhammad (peace be upon him) which conveys: "Verily, a person may be deprived of  
sustenance due to a sin he commits. Nothing repels destiny except supplication." (Narrated by Ibn Majah  
(4022), Ahmad (22745))  
Table 5: Summary of Analytical Coding  
Scene  
Description  
Da’wah Pillar (Worshipping) Islamic Concept  
Adam praying after overcoming  
trials  
Figure 9  
Servitude and reliance on Allah Du‘a, Tawakkul, Shukr  
Below is a summarized and integrated version of all sections (Aqidah, Akhlaq, Shari‘a, and Worship)  
presented in table form for clarity and cohesion. This table unifies the key cinematic scenes, Islamic principles,  
and their da’wah significance.  
Table 6: Integrated Summary of Key Cinematic Scenes, Islamic Principles, and Da’wah Significance  
Pillar of  
Da’wah  
Scene Description  
(Figure & Duration)  
Islamic Principle / Da’wah  
Theme / Subtopic  
Reference  
Significance  
Portrays iman as the  
foundation of  
resilience; teaches  
submission and  
trust in Allah’s  
Adam faces the death  
of his wife, remains  
patient, and continues  
“No calamity  
befalls except by  
Allah’s permission”  
Belief in Allah and  
Qadr (Destiny)  
Aqidah  
(Faith)  
to trust Allah’s decree. (Qur’an, 64:11).  
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wisdom.  
“If you are grateful, Encourages syukur  
Adam thanks Allah  
I will surely  
increase you [in  
favor]” (Qur’an,  
14:7).  
as a form of active  
faith, linking  
after overcoming  
adversity with divine  
help.  
Gratitude after trials  
Visiting Graves  
perseverance with  
divine reward.  
Promotes reflection  
on death, filial  
respect, and  
“And whoever  
Adam and son Amir  
visit the late mother’s  
grave and reflect on  
mortality (Fig. 5,  
believes in Allah  
and the Last Day,  
let him speak good  
or remain silent.”  
(Bukhari: 6018).  
virtuous  
communication—  
central to moral  
upbringing.  
00:07:3901:27:53).  
Akhlaq  
(Character)  
“None of you truly  
Azman visits Adam to believes until he  
Illustrates ukhuwah  
Islamiyyah  
comfort and advise  
him after loss (Fig. 6,  
00:10:1201:27:53).  
loves for his brother (brotherhood) and  
what he loves for compassionate  
himself.” (Bukhari: correction as moral  
Advising Friends  
13).  
da’wah.  
“The Prophet’s  
hand was never  
touched by a  
woman (non-  
mahram), even in  
pledge.” (Bukhari:  
4891).  
Models modesty  
and moral  
boundaries;  
Female characters wear  
hijab; no physical  
contact between non-  
mahram (Fig. 7,  
01:06:02; 01:16:00–  
01:16:49).  
Dressing Modestly /  
Avoiding  
Handshakes  
counters stereotypes  
about women’s  
capacity and piety  
in film.  
Demonstrates  
husnul khatimah  
(good ending);  
encourages guiding  
others in moments  
of death.  
Shari‘a  
(Islamic  
Practice)  
“Whoever’s last  
words are ‘Laa  
Ilaaha Illallaah’ will  
enter Paradise.”  
(Abu Daud: 2709).  
Adam teaches dying  
wife to recite the  
Shahadah (Fig. 8,  
00:02:08).  
Teaching the  
Shahadah  
Highlights prayer as  
the believer’s  
weapon and key to  
divine aid;  
reinforces spiritual  
dependence on  
Allah.  
Adam prays after  
conflict resolution,  
showing humility and  
gratitude (Fig. 9,  
“Nothing repels  
destiny except  
supplication.” (Ibn  
Majah: 4022).  
Praying and  
Supplication  
Worship  
(ʿIbadah)  
01:31:1701:31:47).  
The film seamlessly integrates Aqeedah, Akhlaq, and Shari‘a through emotionally resonant scenes that depict  
faith, moral conduct, and Islamic law in practice. Each scene functions as da’wah bil hal (teaching by example)  
offering not only entertainment but moral and spiritual guidance grounded in Islamic values.  
CONCLUSION  
The film "Munafik" directed by Syamsul Yusof aims to raise awareness within society about the true essence  
of religion. The filmmaker has successfully crafted a narrative that is rich in content, resonating deeply with  
the audience. The approach to da'wah (Islamic propagation) in "Munafik", based on Hasyim Awang's theory, is  
highly significant in terms of faith, morality, Shariah, and worship. This film has a positive influence on the  
audience's development, particularly in the cognitive, affective, and emotional domains.  
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