INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
As a result, Malaysian consumers' spending trends have changed due to economic uncertainty, movement
restrictions, and lockdowns. Most households focused on necessities while cutting back their spending on
entertainment, investments, and other non-essential items. For instance, a survey of B40 and M40 households
revealed that around 94.6% of consumers prioritized food supplies, 65.9% focused on utility bills, and 63% on
healthcare needs, showing a shared focus on basic needs and financial security during unpredictable times
(Ismailetal., 2021). Moreover, the pandemic has driven significant growth in online shopping, or e-commerce,
as seen from the 149% increase in online sales in early 2020, as many people chose to shop online for essentials
like groceries and hygiene items (PricewaterhouseCoopers, 2020). Cashless payments, such as mobile wallets,
have also gained popularity, with Malaysia leading Southeast Asia at 40% mobile wallet usage
(PricewaterhouseCoopers, 2020). This emphasizes the growing reliance on digital platforms during the
pandemic.
In Malaysia's electronics and semiconductor sectors, the impact was distinct. The demand for consumer
electronics like laptops, personal computers, and solid-state drives also increased (Goh, 2020). According to the
Vice President of Micron Malaysia, Amarjit Sandhu, people stocked up on these devices for work, study, and
entertainment at the beginning of the Movement Control Order (MCO) (Goh, 2020). This increase in demand
for technology put pressure on the semiconductor supply chain, leading to global shortages of chips used for
computers, cloud computing, and communication equipment, further pushing companies to increase production
(Bank Negara Malaysia, 2021). This emphasised the crucial role of technology and its supply chain in meeting
pandemic-related needs, changing both consumer behavior and industry operations in a difficult time.
While the pandemic brought significant changes to consumer behavior, it also triggered widespread economic
disruption. At the beginning, the country experienced a sharp contraction in economic activities due to
lockdowns, travel restrictions, and social distancing measures that brought many industries to a grinding halt. It
pushed the Malaysian government to implement equity interventions in the form of stimulus packages, namely
Prihatin and PENJANA, to provide relief to enterprises, stabilize the economy, and protect jobs during those
difficult times. However, there was debate over how effective these measures were in reaching all businesses
and vulnerable groups. Furthermore, it widened the inequality gap significantly: low-income workers and
informal-sector employees were among the worst hit. Many lost their jobs, especially those in the gig economy
or industries that could not shift to online work. Recovery was sluggish and uneven as Malaysia's vaccination
campaign got underway and the economy gradually reopened.
structure, particularly its dependence on foreign labour and the lack of diversification in certain sectors. The
pandemic dealt a blow to that trajectory, with GDP shrinking by 5.5% in 2020 due to severe stagnation caused
by lockdowns on sectors such as tourism, manufacturing, and retail (Loong & Wan Usamah, 2022).
Malaysian Economy – Post COVID-19
The emergence from the pandemic saw the economy rebound, with a 6-7% growth forecast for 2021-2022 (Bank
Negara Malaysia, 2023). This recovery was also reflected in a notable rise in private consumption, which
increased by 11.3% in 2022, up from 1.9% in 2021 (Bank Negara Malaysia, 2023). This came from improved
employment, ongoing support measures such as cash transfers, and the reopening of the economy. This helped
to release pent-up demand, boosting spending on both necessities and non-essentials (Bank Negara Malaysia,
2023). However, the recovery has been uneven. While sectors like electronics benefited from trends such as
electric vehicles and artificial intelligence, the consumer electronics market slowed as people adjusted their
spending patterns post-pandemic. Even with these changes, the manufacturing sector grew by 8.1%, driven by
global demand and investments in automation and digitalisation, as companies continued to utilise these
technologies to increase efficiency (Bank Negara Malaysia, 2023).
This period is marked by calls for the transition to more sustainable initiatives. This sustainable approach
includes a renewed focus on green technology and digital transformation, along with every effort to ensure
inclusive growth and address inequalities worsened by the pandemic. The pandemic has highlighted a major
vulnerability of the Malaysian economy, and many voices today call for faster adoption of green technologies
and digital transformation. This transition is not only crucial for long-term economic growth but also for
addressing the rapidly growing social and economic inequalities caused by the crisis. The inclusiveness of the
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