
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue X October 2025
www.rsisinternational.org
Comparative Analysis of Profitability Performance in the Pharmaceutical
Industry of Bangladesh: Pre and Post COVID-19
Md. Rizwan Hassan
Associate Professor Department of Business Administration International Islamic University Chittagong
DOI:
https://dx.doi.org/10.47772/IJRISS.2025.910000765
Received: 28 October 2025; Accepted: 05 November 2025; Published: 24 November 2025
ABSTRACT
Covid-19 was emerged as pandemic in the entire world during 2020 and 2021 causing death of huge number of
life in the globe. Bangladesh was not an exception. Being a life-threatening disease, it has great impact on the
pharmaceutical companies of any country. The study was aimed to find any difference in performance of some
selected pharmaceutical companies due to Covid-19 pandemic. The medicine and vaccine related with Covid-
19 was in peak of demand that caused to increase the profitability of the companies. However, the normal and
avoidable treatments were deliberately delayed during the period. The study finds no significant difference in
the performance of pharmaceutical companies during the pandemic and after the pandemic.
Keywords: Covid-19 pandemic, Bangladesh, Pharmaceutical companies, profitability performance.
Background of the Study
The emergence of the novel severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was officially
declared a pandemic by the World Health Organization (WHO) on March 11, 2020. This virus has profoundly
impacted public health systems worldwide, and Bangladesh, as one of the most densely populated countries with
an estimated population of approximately 164 million (World Population Review, 2020), faced significant
challenges in managing the outbreak. The first confirmed COVID-19 cases in Bangladesh were reported on
March 8, 2020, involving returnees from Italy (Hossain, 2020). By September 18, 2020, global COVID-19
infections surpassed 30 million, with over 952,000 fatalities, while Bangladesh recorded more than 345,000
infections and 4,881 deaths (Worldometer, 2020).
The healthcare workforce bore a considerable burden during the pandemic, with significant numbers of
healthcare providers infected; as of August 9, 2020, about 2,531 doctors and 3,011 health workers contracted
the virus, with 73 specialist doctors succumbing to the disease (Hossain, 2020). In this context, the
pharmaceutical industry of Bangladesh plays a crucial role. With approximately 257 licensed manufacturers, the
sector has evolved significantly since the 1980s, establishing Bangladesh as a burgeoning hub for generic drugs
(Faisal, 2019). The industry meets around 98% of local demand for medicines, with about 80% of its output
being generic products (Bangladesh Association of Pharmaceutical Industries [BAPI], 2023).
During the pandemic, Bangladeshi pharmaceutical companies demonstrated their capability by swiftly launching
COVID-19-related products, including Remdesivir, Favipiravir, and Ivermectin. The rapid availability of these
medications garnered international attention, leading to increased exports (Sadek, 2020). The pandemic also
accelerated the adoption of digital marketing and online engagement platforms for pharmaceutical companies,
as traditional marketing practices were disrupted by social distancing measures. Webinars and social media
campaigns became vital tools for maintaining engagement with healthcare professionals and promoting new
products (Islam et al., 2021).
Despite the swift adaptability of the industry, it faces significant challenges due to its reliance on imported raw
materials, particularly Active Pharmaceutical Ingredients (APIs), with approximately 95% sourced from
countries like China and India. The pandemic disrupted global supply chains, threatening the stability of local
medicine production (Mitra et al., 2020). However, through efficient demand management and strategic