INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
Factors Affecting Generation Z in Choosing Political Candidate  
Dinglasan, Bernadette T., Amaro, Anna Patricia B., De Lara, Princess Icy S., Lara, Jerick G., Rutaquio,  
Princess Camae L., Soliva, Jaymie Gail A., Tena, Airene Joy P  
Bachelor of Secondary Education Department, Northern Quezon College Incorporated, Philippines  
DOI: https://dx.doi.org/10.47772/IJRISS.2025.91100010  
Received: 10 November 2025; Accepted: 20 November 2025; Published: 27 November 2025  
ABSTRACT  
This study explored the factors that affected Generation Z in choosing political candidates within Infanta,  
Quezon. Employing phenomenological qualitative design, the researchers conducted semi-structured interviews  
with thirty (30) Generation Z registered voter as participants and gained in- depth insights into their political  
decision-making processes. Through thematic analysis, several key themes emerged, including the importance  
of personal qualities of candidates, platforms, policies and advocacy, campaign strategies and voter engagement  
and social and environmental influences.  
The findings revealed that Generation Z voters highly valued candidates with integrity and clean record,  
compassion and empathy, diligence and leadership, education and knowledge and experience and tract record.  
They favored platforms that were clear and realistic programs, focuses to the goodness of the people especially  
for the youth like special programs that is relevant to what the community needs. They rejected unethical  
practices such as vote-buying. Authentic engagement through personal interaction such as house-to-house visits  
seen as a sign of sincerity and genuine public service. Moreover, the study found that external influences  
including family discussions, peer recommendations and exposure to social and digital media played a  
significant role in shaping political preferences. The study recommended that the Generation Z voters should  
exercise caution and refrain from placing their trust solely in rumors or hearsay, instead, they should conduct  
thorough background checks and verify the authenticity of information before forming opinions in making  
decisions. Educators and local leaders were encouraged to strengthen voter education, political literacy and civic  
engagement programs that cultivate critical thinking and ethical awareness. In line with this, the researchers  
proposed a voter education initiative entitled “Navigating the Ballot: A Generation Z Voter’s Guide”, conducted  
in partnership with the Sangguniang Kabataan Federation of Infanta. The program aims to promote media  
literacy, responsible political participation, and continuous civic involvement through discussions, interactive  
activities and engagement with young political advocates, thereby empowering generation Z as informed agent  
of change.  
Keywords: factors, generation z, politics, choice, civic  
INTRODUCTION  
The younger generation is often regarded as lacking familiarity with the political landscape, and some young  
individuals who are first-time voters appear to show a diminished interest in politics, displaying a passive attitude  
while prioritizing economic issues (Oyedemi & Mahlatji, 2016).  
Generation Z are defined as generations born between the year (1997-2012) (PSA, 2024). The composition of  
the Philippine population based on the Philippine Statistics Authority Quick Survey (2019) mostly belonged to  
age 15 to 64 years old with a total of 64,035,924. To further emphasize the age bracket where majority of the  
population lies, the Population Commission (2010) reported that the age bracket of 15 to 35 years old had the  
highest percentage of the entire population. This proves that Generation Z has an enormous participation in  
election. Infanta, Quezon has a greater number of Generation Z voters, which is advantageous, but it is also  
concerning, because they frequently exhibit a passive attitude toward politics and mostly rely on peers, family  
conversations, and social media for information. They are more vulnerable to false information, populist rhetoric,  
and transactional politics as a result of this dependence, which could impair their capacity for autonomous and  
Page 111  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
knowledgeable decision-making. As a result, it’s critical to comprehend and carefully examine the factors which  
are affecting Generation Z voters in choosing political candidate. It is important to examine the elements  
influencing Generation Z in choosing their political candidates. This will greatly help policy makers, political  
analysts, and campaign strategists to create an effective strategy to attract the younger voters and promote  
informed political engagement by having a better understanding of these impacts. In order to understand how  
younger voters make decision, this study will examine how social media, political consciousness, peer pressure,  
and economic considerations affects Generation Z in choosing political candidate. In recent years, younger  
generation, particularly Generation Z, have built enormous power on the political stage. Their preference and  
decision-making processes for peeking political candidates are complex and evolving. Unlike previous  
generation, their political preferences are shaped by a combination of traditional factor such as, family, education,  
and modern ones, such as social media, digital activism, and online exposure to a different political ideology.  
Being generation that had grown up in the digital age and greatly familiar with communication, media, and  
digital technology, it greatly influenced in molding political attitude by the use of social media platform. In this  
way, candidates can directly engage themselves to the voters. However, it can also be a tool in spreading  
misinformation and fake news that can potentially influence voter’s impression. Therefore, topic such as,  
economic stability, social fairness, and government transparency can also have significant impact on how young  
voters connect with the political contenders.  
Furthermore, political socialization shaped by family discussion, peer influence, and educational exposure  
remains a critical factor in voters’ decision. While some people develop political choices based on family  
tradition, others based it onto their personal experiences and shifting society standards. The issue over party  
loyalty and candidate personality remains an important factor, as many young voters choose authenticity and  
policy over conventional partisan connection.  
The problem being addressed in this study is the lack of understanding on the factors affecting Generation Z in  
choosing political candidate. While there is limited research on this topic, ample information and understanding  
is known about the factors Generation Z consider in choosing a political candidate. This research problem is  
significant for voters, academic establishments, political parties, community, and future researchers, who seek  
to engage civically in a more justified and humane system.  
This paper aimed to explore and analyze the factors affecting Generation Z, who are registered voters, currently  
residing in Infanta, Quezon, and willing to participate in choosing political candidate. This research will utilize  
qualitative methods such as in-depth interviews to obtain rich and detailed insight on the subject matter.  
Statement of the Problem  
This research aims to explore the factors affecting Generation Z in choosing political candidate;  
1. What are the factors affecting Generation Z in choosing political candidate?  
2. Based on the results of the study, what program can be proposed to guide Generation Z voters in making  
informed political choices?  
Page 112  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
Conceptual Framework  
Figure 1. Conceptual Framework  
The conceptual framework examines the factors affecting Generation Z in choosing political candidate by  
focusing on three main components: input, process, and output. The input includes the factors affecting  
Generation Z in choosing political candidate. The process includes the methodologies utilized by the researchers  
in the study. The output includes the “Navigating the Ballot”, a voter’s education program, at the end of the  
study.  
Scope and Limitation  
The factors influencing Generation Z (1997-2012) in selecting their political candidates are the main focus of  
this study which will also examine the factors affecting these generations’ political preferences and candidate  
selection in detail. This was conducted using phenomenological method with fifteen (15) participants, who are  
registered voters, currently residing at Infanta, Quezon and willing to participate in the study. Additionally, how  
this new generation can be influenced by their preferences and ideas when selecting the worthy candidate for  
them.  
The study focused on how Generation Z are affected by candidate selection for the upcoming election.  
Generation Z provided valuable insights into voting behavior and the decision-making process, in choosing a  
political candidate. The data gathering started last June 12, 2025 and ended in June 18, 2025.  
Significance of the Study  
In essence, the goal of this study is to bridge the gap between understanding Generation Z political inclinations  
and turning that information into practical insights for diverse stakeholders. By identifying the important  
elements that influence their voting decisions, our research helps to create a more informed and active voter,  
thereby strengthening the democratic process. This study adds to a better knowledge of the changing political  
scene and has substantial relevance for a number of important stakeholders.  
Generation Z: Generation Z can learn more about the variables affecting their peers and their own political  
decision-making processes from this study. They may also become better informed voters as a result.  
Page 113  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
Political Candidates and Parties: Developing successful campaign strategy requires an understanding of the  
precise factors influencing the voting behavior of Generation Z. Candidates can better target their messaging and  
outreach efforts by using the insights this research offers regarding the topics, communication channels, and  
values that appeal to these groups. It can assist political parties in recognizing and resolving the issues that these  
younger generations face, which could boost their turnout and encourage sustained political involvement.  
Academic Institution: This study can help build curricula for programs in media literacy, political science, and  
social studies. It can give teachers useful tools to start conversations with children on civic duty and political  
engagement.  
To the Public at Large: In a world that is changing quickly, this study clarifies the changing dynamics of  
political activity. It encourages informed civic debate and intergenerational interaction by fostering a deeper  
awareness of the goals and viewpoints of younger generations.  
Future Researchers: This study lays the groundwork for future investigations on the political behavior of young  
people. It may stimulate further research on how social media, digital platforms, and new technology affect  
younger people's political participation. Data from various geographical places can be compared and contrasted  
using this study, which also helps to get a more global perspective on the subject.  
Definition of Terms  
Factor – a variable that has an influence on Generation Z’s choice of political candidate.  
Generation Z – an individual born between years 1997-2012, who is eligible to vote in the election at the time  
of data collection. (PSA, 2024)  
Navigating The Ballot – a comprehensive voter’s education program designed to empower and equip the  
Generation Z a deeper understanding on civic engagement.  
Political candidate - one likely or suited to undergo be chosen for something specified and that aspires to or is  
nominated or qualified for an office. (Merriam Webster 2025)  
METHODOLOGY  
This chapter presented the methodology which was employed during the study. In light of this, the areas of the  
study, and reasons which underpin the choice of area are explained. This chapter included the research design,  
locale, participant, instrument, data gathering procedure, data analysis, specialist informant, and ethical  
consideration used during the study.  
Research Design  
The researchers utilized the phenomenological method in conducting the study. Phenomenological method is  
employed to determine the factors affecting Generation Z in choosing political candidates. Phenomenological  
research is a method that provides a detailed and nuanced understanding of people’s experiences, helping  
researchers to gain a deeper insight into the phenomenon being studied. In this case, this design is a suitable  
method to describe Generation Z perspective in choosing political candidates. In addition, the objective of  
phenomenological research is to identify the essential structure underlying in human experiences and to  
understand the phenomenon being studied, ultimately informing theory and practice in various field through  
semi-structured interviews.  
Research Locale  
This study was conducted in Infanta, Quezon. According to Philippine Statistics Authority, there are 76,186  
registered voters in Infanta, Quezon and 46.6 % (47,668) were aged 15 to 64 and most of them are Generation  
Z. The participants were interviewed in their respective home. Infanta, Quezon is the most suitable location for  
Page 114  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
us to conduct this interview for the reason that the researchers also reside within the same community. The  
researchers had a collaborative coordination with the community, fostering a closer partnership with stakeholders  
that enhanced the data gathering effectively and ensure the study’s outcome was relevant and beneficial to the  
community.  
Research Participant  
The participants of this research were chosen utilizing purposive sampling to gather information needed.  
Purposive Sampling, also known as judgmental or selective sampling, entails choosing research participants or  
units purposefully, as opposed to at random, depending on particular traits, expertise, or experiences that are  
pertinent to the study's goals. Participants were chosen purposefully within the study’s goals. The researchers  
used the purposive sampling to the reason that this method is applicable to gather participants and conduct an  
interview. The researchers selected fifteen (15) Generation Z who are registered voters, currently residing at  
Infanta, Quezon and willing to participate in the study.  
Research Instrument  
In this study, the researchers used interview guide to gather the data that is needed for the study. The Interview  
is the way to get information from person by asking questions and hearing their answers (Bhay, A 2024, January  
25). In conducting the interview, the format that the researcher utilized is semi-structured interview guide or  
non-standardize interview. Semi-structured interview guide, also called an informal interview, usually gets  
underway with few pre-planned interview questionnaires (Barangas, k. 2023, July 25). The interview was  
conducted at the participants’ convenience to avoid disrupting their schedules. The researchers have ensured the  
confidentiality and anonymity of the participants by keeping their information confidential without obtaining  
their consent. The interview guide consists of open-ended questions that described the experiences of the  
participants from different angles. The researchers conducted a face-to-face interview with the participants in a  
private and comfortable.  
Data Gathering Procedure  
The researchers have followed these stages in conducting this qualitative study. The aim is to ensure that  
participants answer all research questions and provide significant details. To achieve this, a research process was  
designed to facilitate a smooth and interactive interview experience.  
1. Validation of Instrument  
The researchers have consulted three (3) validators to review the research-made interview guide questions.  
2. Seeking Permission  
The researcher sought permission from the participants to willingly take part in the study.  
3. In-depth Interviews  
The researchers have conducted an in-depth interview with participants in Tagalog that will focus on their  
experiences related to the research question. These interviews were translated in English for further analysis.  
Page 115  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
4. Interpretating Data  
The researchers made an in-depth analysis and interpretation of the research findings that provided insights into  
the factors affecting Generation Z in choosing political candidate.  
5. Thematic Analysis  
In this part, the researchers started to analyze the “themes” within the data in determining the factor affecting  
Generation Z in choosing political candidates.  
6. Data Analysis and Summation  
The researcher explored deeply into the interview data to summarize the participants’ perspective on the study.  
7. Drawing Conclusions and Recommendations  
Based on the data that were collected and summarized, the researchers have drawn conclusions and formulated  
recommendation regarding the factors affecting generation in choosing political candidate  
Data Analysis  
The interviews were transcribed and coded using the inductive approach. Inductive coding applied to categorize  
the results from the survey where the codes emerge from the data itself. With inductive coding, the researchers  
utilized the process and grounded the actual language and perspective of the participants. The classified  
information is linked together into cohesive and overarching themes. Thematic analysis is applied to the  
transcription of data which explored the recurring patterns and themes that emerge from the interviews and  
survey. The researchers utilized this process for the reason that the aim of thematic analysis is to create a  
comprehensive record of the coding and themes that were uncovered in interviews. It is most applicable in the  
study since the researchers are expecting a large volume of qualitative data and needed this to distill into  
manageable themes for deeper and better analysis of the factors affecting generation z and millennial in choosing  
political candidates.  
Specialist Informant  
A specialist informant consulted on the study to guaranteed the validity and coherence of the themes identified.  
The specialist informant examined and evaluated the data, and confirmed if the theme classification were  
accurate. This procedure increased the validity of the study’s findings and reduced potential biases. The study  
was approved by one Qualitative researcher specular with an extreme educational background. A Social Studies  
Page 116  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
major, was selected as our specialist informant. He graduated with a degree in Bachelor of Secondary Education  
Major in Social Studies year 2015, at Northern Quezon College Incorporated. After passing the September LET  
2015, he chose to pursue an additional education in order to become eligible for higher jobs after years of  
commitment and tenacity in the teaching industry. He then studied for masteral at Northern Quezon College  
Incorporated and graduated with Masters of Arts in Educational Management year 2020. Due to his knowledge,  
perseverance, and diligence, he obtained Doctor of Education Major in Educational Management at National  
University of the Philippines year 2024. His vast teaching experience, particularly in areas like political systems  
and governance, made him an invaluable and contextually relevant resource for our study. His years of  
experience in teaching and conducting numerous qualitative research, provided valuable insights into the study’s  
themes. His role ensured that the findings were grounded in real-world educational practices and interpretation  
of the data gathered adhered to ethical standard. Through his involvement, this study gained a deeper level of  
credibility and relevance within the academic and educational community.  
Ethical Consideration  
The participants fully understand the nature of the study rest assured that there was no revealing of identifiable  
information. This research study honored the ethical standards set by generic research ethics. The Data Privacy  
Act of 2012 (Republic Act No. 10173) in the Philippines intends to preserve the fundamental right of privacy by  
regulating how personal data is processed in both government and private sectors, guaranteeing conformity with  
international standards and developing a culture of data protection. The participants were notified prior to the  
interview that their participation did not affect their academic schedules and fully voluntary. To ensure  
compliance with ethical considerations in conducting this research study, all of the participants were asked  
verbally and written for their consent to participate in the study. Moreover, the researchers have considered the  
participants’ code names were closely related to the title. The purpose and process of this research were explained  
to the participants. The confidentiality was provided, as the participants identifiable information were not sought.  
Animosity was applied. The researchers have assured that all the collected data and material was protected upon  
the completion of the research study.  
RESULTS AND DISCUSSIONS  
This part provided the summary of findings along with the conclusions and the recommendations that had been  
drawn based on the data which was evaluated and interpreted.  
This research aimed to explore the factors affecting Generation Z in choosing political candidate within Infanta,  
Quezon. Specifically, it sought to describe how Generation Z are influenced by the factors in choosing political  
candidates. The researchers conducted a semi-structured interviews and analyzed using thematic analysis, which  
allowed the emergence of key themes reflecting the preferences in choosing political candidates of the  
participants.  
The findings of the study revealed that Generation Z voters highly prioritize personal qualities of candidates,  
platforms, policies, advocacy, campaign strategies, voter engagement, social and environmental influence. In  
assessing personal qualities, integrity and clean record, seeing them as crucial for avoiding corruption and  
ensuring public trust. Generation Z also value compassion and empathy, seeking leaders who genuinely help  
people beyond election period. Diligence, leadership quality, education, proven experience and track record are  
considered reliable markers of effective governance. Regarding platforms, Generation Z voters seek clear and  
realistic programs that are youth- and people-centered that demonstrate a relevance to community needs. In terms  
of campaign strategies, Generation Z favors direct, authentic engagement, such as personal interaction through  
house-to-house visits, seeing it as sign of sincerity and dedication. There is a strong rejection of unethical practice  
like vote buying, which is viewed as threat to election integrity. Visibility through public service and scholarship  
programs as a demonstration of real impact. Lastly, Generation Z values social and environmental influence,  
including family influence, peer influence, the performance of local community environment and exposure to  
media and public opinions. Generation Z tends to be highly politically aware and actively researches candidates,  
suggesting they prefer competence and substance over popularity. They are also drawn to fresh perspectives and  
new ideas, though they still value the stability that an experienced candidate can bring.  
Page 117  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
Theme 1  
Theme 2  
Theme 3  
Theme 4  
Personal Qualities of Candidates  
Platforms, Policies, and Advocacy  
Campaign Strategies and Voter Engagement  
Social and Environmental Influences  
Figure 1  
One of the most prominent topics to emerge from the interviews is the significance of the personal qualities of  
political candidates. It is true that moral and ethical character are just as significant markers of leadership as  
position.  
The importance of youth- and people-focused lobbying was emphasized by participant G25, who called on  
leaders to demonstrate their real concern for children and the community as a whole. This illustrates the way in  
which Generation Z seeks out political figures who advocate for social inclusiveness and sustained societal  
progress.  
The importance of campaign strategy was also emphasized by the participants, who noted that they serve as  
markers of the candidate's sincerity and dedication to public service in addition to being tools for increasing  
visibility. House-to-house campaigning was frequently cited as an effective strategy, participant G30 and G27  
believed it demonstrated a candidate's desire to establish sincere relationships with voters.  
Although individual judgment is important, the interviews also showed that social and contextual factors have a  
significant influence on voting behavior. With participant G19 acknowledging that their parents' background  
checks on candidates influenced their choice, family influence stood out as being very relevant. This illustrates  
how young voters' political choices are still influenced by intergenerational influences.  
CONCLUSIONS  
It is concluded that Generation Z place high value to leaders who possess high moral character (integrity,  
compassion) and competence (experience, diligence, knowledge) as reliable indicators of effective public  
service. Generation Z prioritizes a candidate’s substantive vision, demanding platforms that are feasible, relevant  
to the community, and sincerely focused on the welfare and progress of the people, particularly the youth. This  
ethics-focused mindset is further reflected in their strong preference for genuine, high-effort campaign strategies  
like house-to-house visits and a clear rejection of vote buying, viewing authenticity and ethical practice as  
eminent. While seeking genuine, capable leaders, their final choice is also affected by external factors such as  
family and peers, local community, and the information consumed through social media platforms. This  
highlights that this voting, while digitally native and individually discerning, remains affected by family, peers,  
and surrounding political environment. Generation Z recognizes the long-term benefits of wise voting,  
associating it with better governance, accountability, and the empowerment of future generations.  
RECOMMENDATIONS  
The study’s conclusion produced extensive and important insights. Following a comprehensive data analysis,  
the researchers recommended the following:  
Generation Z Voters  
They ought to exercise caution and refrain from placing their trust solely in rumors or hearsay shared by those  
in their vicinity. Instead, it is crucial for them to conduct thorough background checks and verify the authenticity  
of the information before forming opinions or making decisions. When it comes to selecting a leader, they should  
prioritize candidates who possess not only extensive experience and knowledge but also demonstrate a deep  
Page 118  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
understanding of legal frameworks and the practical implementation of laws and ordinances, rather than merely  
relying on political credentials.  
Parents  
They should actively engage in guiding Generation Z as they navigate the complexities of evaluating political  
candidates, ensuring that they develop a thorough and critical mindset toward this important responsibility. They  
should demonstrate ethical decision-making practices, illustrating how to prioritize integrity, accountability, and  
principled stances that will serve as a powerful lesson for the Generation Z. It is crucial for them to respect and  
acknowledge Generation Z’s own preference and values.  
Political Candidate and Parties  
They should prioritize the development and implementation of programmatic and youth-centered policies that  
effectively tackle critical issues such as education, livelihood opportunities, and community development. In  
doing so, they must consciously steer clear of transactional politics—such as vote buying—since these practices  
not only degrade the democratic process but also significantly undermine their credibility among younger voters  
who seek genuine engagement and accountability in political endeavors.  
Academic Institution  
They need to establish and carry out several supplementary awareness-raising operations aimed at effectively  
enhancing the capacity of Generation Z to inform their decision-making in a responsible and critical way when  
voting. In this regard, political dialogue platforms should be created where debates or discussions can take place  
among Generation Z where they will critically look at even candidates’ manifestos and programs in the best of  
the ability and not subject them to the dubious integrity of social media and other mainstream media sources.  
Future Researchers  
They should gather a considerable size of Generation Z participants from various parts of the country, not just  
from a few towns and thus, the directions investigated have to be greater and explore the possible regional  
specifications for better understanding the situation. Generation Z should be aware of the presence of distortion  
of messages on the net with the objective of realizing the power it holds, especially on their minds.  
Research Output: Navigating The Ballot: A Generation Z Voter’s Guide  
The researchers will conduct a comprehensive voter’s education program designed to empower the Generation  
Z. The program will be conducted at Infanta Social Center (Plaza) in partnership with the Infanta, Quezon  
Sangguniang Kabataan Federation. The program’s goal is to move beyond simply explaining election mechanics  
by fostering critical thinking, media literacy, and a deeper understanding of civic responsibility. It aims to equip  
Generation Z with the tools to make informed decisions, engage constructively in political discourse, and  
recognize their significant role in shaping the future. This program is specifically designed to address their unique  
characteristics by engaging on their terms, focusing on issues, not just politics and promoting media literacy.  
The floor will be open for any questions about the registration and voting process.  
The resource speaker for the said program, is a young and dynamic political analyst with a strong social media  
presence. Her relatability and authentic voice would immediately resonate with the audience. She will share  
personal stories about her journey into civic engagement and provide practical advice on how Generation Z can  
make a tangible impact beyond just voting. Her role is to inspire and validate the audience’s role as powerful  
agents of change.  
After the discussion of the resource speaker, there will be an activity entitled “The Echo Chamber Effect”. This  
activity will explore how social media algorithms and social environment can create “echo chambers” that  
reinforce existing beliefs. Participants will be paired and will learn strategies to seek out diverse perspectives  
and engage respectfully with differing viewpoints. Encourage participants to share what they have learned with  
Page 119  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
friends and family. Remind them that civic engagement is more than just voting, it includes volunteering and  
staying informed.  
After the activity, the researchers will ask participants to share the most important thing they have learned. This  
will help everyone consolidate what they have learned and hear different perspectives. The program will end  
with a message of encouragement and empowerment, reminding participants that their voice matters and that  
civic engagement is a continuous process from the President of Infanta, Quezon SK Federation.  
REFERENCES  
1. Abadi, T. W., Sani, Z. A., Febriana, P., & Wui, K. L. T. (2024b). Candidate electability on social media  
and Gen Z voter behavior in the 2024 presidential election. Communicatus Jurnal Ilmu Komunikasi, 8(2).  
https://doi.org/10.15575/cjik.v8i2.40732  
2. Aksakal, İ., & Avcı, M. (2024). The effect of Generation Z’s understanding of free will and fatalism on  
their political choice: a field study. Social Sciences, 13(2), 86. https://doi.org/10.3390/socsci13020086  
3. Alexander, A. (n.d.). Voting Behavior and Motivations across Generations: Evidence from a Nationally  
Representative U.S. Survey. eGrove. https://egrove.olemiss.edu/hon_thesis/2684  
4. Batara, E., Labadan, A. K., & Roa, M. (2021). Factors affecting youth voting preferences in the Philippine  
senatorial Election: A Structural Equation Modelling (SEM) analysis. Jurnal Studi Pemerintahan, 12(3).  
https://doi.org/10.18196/jgp.123137  
5. Cadayday, B. a. R., Jimenez, D. M., & Boiser, S. M. (2024). Role of social media in the political  
landscape and voting decisions of Gen Zs in the Philippines. International Journal of Research and  
Innovation in Social Science, VIII(XII), 720–730. https://doi.org/10.47772/ijriss.2024.8120059  
6. Cheng, Z., Chen, J., Peng, R. X., & Shoenberger, H. (2023). Social media influencers talk about politics:  
Investigating the role of source factors and PSR in Gen-Z followers’ perceived information quality,  
receptivity and sharing intention. Journal of Information Technology & Politics, 21(2), 117–131.  
https://doi.org/10.1080/19331681.2023.2173700  
7. Dewi, E. a. S., Sanofi, Z., Wibowo, K. A., & Arifin, H. S. (2025). Political communication preferences  
of Generation Z in West Java: insights from an explanatory sequential study. International Journal of  
Adolescence and Youth, 30(1). https://doi.org/10.1080/02673843.2025.2512841  
8. Edawarma, N. N., Sari, N. D. K., & Yeni, N. Y. H. (2025). MEMENANGKAN HATI GEN Z: Peran  
Pemasaran Media Sosial, Branding Politik, dan Citra Kandidat Muda dalam Keberhasilan Pemilu di  
Sumatra Barat. Journal Publicuho, 8(1), 145–154. https://doi.org/10.35817/publicuho.v8i1.636  
9. Fitri, A. N., Fitri, F., Fabriar, S. R., Rachmawati, F., & Hilmi, M. (2023). Gen Z voter behavior in the  
2024 presidential election: A virtual ethnographic study on the Instagram accounts of presidential  
candidates. Islamic Communication Journal, 8(2), 285–302. https://doi.org/10.21580/icj.2023.8.2.18945  
10. Hadi, S. N. I. A., Hassan, M. S., Ghani, S. N. F. F. A., Ibrahim, N. a. N., Ngadiron, S., & Zainudin, S. S.  
S. (2022). Factors Influencing Tabayyun in Political Information among Gen Z: A Preliminary Study.  
International Journal of Academic Research in Business and Social Sciences, 12(9).  
https://doi.org/10.6007/ijarbss/v12-i9/14561  
11. Kholisoh, N., Yuliawati, E., Suci, N. R., & Suharman, T. (2019). The influence of political messages in  
new media to political awareness and its impact on the political participation of millennial generation.  
Jurnal  
Komunikasi  
Ikatan  
Sarjana  
Komunikasi  
Indonesia,  
4(2),  
128–139.  
https://doi.org/10.25008/jkiski.v4i2.333  
12. Kurniawan, N. A., Premananto, G. C., Candraningrat, C., Aprilius, A., & Hidayat, R. (2024).  
GENERATION Z PARTICIPATION IN POLITICS AN APPROACH TO CONSUMER BEHAVIOR  
THEORY. Business and Finance Journal, 9(1), 12–25. https://doi.org/10.33086/bfj.v9i1.5828doi.or  
13. McCombs and Shaw, E. A. L. (1972). The Agenda-Setting function of mass media. Oxford University  
Press, 36(Summer, 1972), 2. https://doi.org/10.1086/267990  
14. McDonald, J., & Deckman, M. (2021). New voters, new attitudes: how Gen Z Americans rate candidates  
with respect to generation, gender, and race. Politics Groups and Identities, 11(2), 345–365.  
https://doi.org/10.1080/21565503.2021.1962372  
15. Newman, N., Levy, D., & Nielsen, R. K. (2015). Reuters Institute Digital News Report 2015. SSRN  
Electronic Journal. https://doi.org/10.2139/ssrn.2619576  
Page 120  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
16. Nor, N. M. M., Yaacob, N. H., & Jamal, M. B. (2024). LITERATURE REVIEW OF YOUTH’S  
TENDENCIES IN DETERMINING POLITICAL CANDIDATES IN GENERAL ELECTIONS.  
International Journal of Law Government and Communication, 9(38),  
https://doi.org/10.35631/ijlgc.938023  
352–371.  
17. Oral, U. (2023). The use of media by Turkey’s generation Z as a source for political information. OPUS  
Toplum Araştırmaları Dergisi, 20(51), 162–173. https://doi.org/10.26466/opusjsr.1214406  
18. Orzal, L. B. B., Toring, L. a. G., Coton, M. a. A., Lucenecio, D. M. P., Nunez, R. M. C., Bordon, K.,  
Delan, D. J. R., & Almazan, M. C. R. (2023). Understanding voters’ preference for candidates in the  
Philippine presidential elections. Cognizance Journal of Multidisciplinary Studies, 3(10), 109–118.  
https://doi.org/10.47760/cognizance.2023.v03i10.009  
19. Parmelee, J. H., Perkins, S. C., & Beasley, B. (2022). Personalization of politicians on Instagram: what  
Generation Z wants to see in political posts. Information Communication & Society, 26(9), 1773–1788.  
https://doi.org/10.1080/1369118x.2022.2027500  
20. Rice, L. L.,  
&
Moffett, K. W. (2021). The political voices of Generation Z.  
https://doi.org/10.4324/9781003168898  
21. Robin, P., Alvin, S., & Hasugian, T. (2022). GEN-Z PERSPECTIVE ON POLITICS: HIGH INTEREST,  
UNINFORMED, AND URGING POLITICAL EDUCATION. Jurnal Ilmu Sosial Dan Ilmu Politik  
(JISIP), 11(3), 183–189. https://doi.org/10.33366/jisip.v11i3.2550  
22. Robinson, L. (2024). Gen Z’s gendered divergences in the U.S. 2024 election: Digital engagement,  
education, and politics. First Monday. https://doi.org/10.5210/fm.v29i12.13865  
23. Shahzad, N. F., Shahid, N. M., Bibi, N. H., & Shabbir, N. A. (2025). Social Media as a Tool for Political  
Education among Gen Z. the Critical Review of Social Sciences Studies, 3(2), 1729–1741.  
https://doi.org/10.59075/70gydg86  
24. Sumatra, E. J. (2024). Examining how candidate attributes shape Gen Z perceptions for the 2025  
Philippine Senate elections using conjoint analysis. Journal of Interdisciplinary Perspectives, 3(1).  
https://doi.org/10.69569/jip.2024.0573  
25. Sumerta, I. K., Premananto, G., Samadara, P., Effasa, A. S., & Perbawa, N. I. (2024b). Political branding  
and the Gen Z vote: A phenomenological study of young voters in Indonesia. Journal of Logistics  
Informatics and Service Science. https://doi.org/10.33168/jliss.2024.0624  
26. Utari, U., Wulandari, Y., Colby, C., & Crespi, C. (n.d.). Political Participation of the Millennial  
Generation in General Elections: The Influence of Education, Social Media, and Economic Factors.  
Jurnal Ilmu Pendidikan Dan Humaniora, 12(3), 183–198. https://doi.org/10.35335/jiph.v12i3.10  
INTERVIEW GUIDE  
Standard English Translation:  
1. What are the factors that affects you in choosing political candidate?  
1.1 How did you come up in considering this factor when choosing a political candidate?  
1.2 Do you think those factors greatly affects your personal choice in political candidates?  
2. Why do you think it is important to consider these factors in choosing political candidate?  
2.1 What are the benefits that these factors may bring in choosing political candidate?  
3. Based on the results of the study, what program can be proposed to guide Generation Z voters in making  
informed political choices?  
Filipino Translation:  
1. Ano ang mga salik na nakakaapekto sa iyong pagpili ng isang kandidato sa politika?  
1.1 Paano mo isinasaalang-alang ang mga salik ito sa pagpili ng isang kandidato ?  
Page 121  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
1.2 Sa iyong palagay, ang mga salik na ito ba ay malaki ang epekto sa iyong personal na pagpili ng mga  
kandidato?  
2. Sa iyong palagay bakit mahalaga na isaalang-alang mo ang mga salik na ito sa pagpili ng mga kandidato?  
2.1 Ano ang mga benepisyo na maaaring maidulot ng mga salik na ito sa pagpili ng isang kandidato sa politika?  
3. Batay sa mga resulta ng pag-aaral, anong programa ang maaaring ipanukala upang gabayan ang mga botante  
ng Generation Z sa paggawa ng matalinong pagpili sa pulitika?  
CURRICULUM VITAE  
NAME: BERNADETTE T. DINGLASAN  
AGE: 22  
CONTACT NUMBER: 09083541314  
PERSONAL DETAILS:  
Date of Birthday: April 15,2003  
Civil Status: Single  
Nationality: Filipino  
EDUCATION:  
Northern Quezon College Incorporated  
Major in Social Studies  
Infanta National High School  
(Senior High School)  
Infanta National High School  
(Junior High School)  
Infanta Central School  
LANGUAGE:  
Tagalog  
English  
Page 122  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
NAME: ANNA PATRICIA B. AMARO  
AGE: 27  
CONTACT NUMBER: 09685109552  
PERSONAL DETAILS:  
Date of Birthday: March 29,1998  
Civil Status: Single  
Nationality: Filipino  
EDUCATION:  
Northern Quezon College Incorporated  
Major in Social Studies  
Bonifacio National High School  
(Junior High School)  
Bonifacio Elementary School  
LANGUAGE:  
Tagalog  
English  
NAME: PRINCESS ICY S. DE LARA  
AGE: 22  
CONTACT NUMBER: 09383613208  
PERSONAL DETAILS:  
Date of Birthday: August 25,2003  
Civil Status: Single  
Nationality: Filipino  
EDUCATION:  
Northern Quezon College Incorporated  
Major in Social Studies  
Bonifacio National High School  
(Senior High School  
Bonifacio National High School  
Page 123  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
(Junior High School)  
Bonifacio Elementary School  
LANGUAGE:  
Tagalog  
English  
NAME: JERICK G. LARA  
AGE: 24  
CONTACT NUMBER: 09300671062  
PERSONAL DETAILS:  
Date of Birthday: January 2, 2001  
Civil Status: Single  
Nationality: Filipino  
EDUCATION:  
Northern Quezon College Incorporated  
Major in Social Studies  
Busdak National High School  
(Senior High School)  
Busdak National High School  
(Junior High School)  
Busdak Elementary School  
LANGUAGE:  
Tagalog  
English  
NAME: PRINCESS CAMAE L. RUTAQUIO  
AGE: 22  
CONTACT NUMBER: 09568605059  
PERSONAL DETAILS:  
Date of Birthday: September 3, 2003  
Civil Status: Single  
Page 124  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
Nationality: Filipino  
EDUCATION:  
Northern Quezon College Incorporated  
Major in Social Studies  
Burdeos National High School  
(Senior High School)  
Bonifacio National High School  
(Junior High School)  
Bonifacio Elementary School  
LANGUAGE:  
Tagalog  
English  
NAME: JAYMIE GAIL A. SOLIVA  
AGE: 24  
CONTACT NUMBER: 09858039728  
PERSONAL DETAILS:  
Date of Birthday: September 2, 2001  
Civil Status: Single  
Nationality: Filipino  
EDUCATION:  
Northern Quezon College Incorporated  
Major in Social Studies  
Infanta National High School  
(Senior High School)  
Infanta National High School  
(Junior High School)  
Alitas Elementary school  
LANGUAGE:  
Tagalog  
Page 125  
www.rsisinternational.org  
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025  
English  
NAME: AIRENE JOY P. TENA  
AGE: 20  
CONTACT NUMBER: 0907311008  
PERSONAL DETAILS:  
Date of Birthday: Febuary 10, 2005  
Civil Status: Single  
Nationality: Filipino  
EDUCATION:  
Northern Quezon College Incorporated  
Major in Social Studies  
Maligaya National High School  
(Senior High School)  
Maligaya National High School  
(Junior High School)  
Maligaya Elementary School  
LANGUAGE:  
Tagalog  
English  
Page 126  
www.rsisinternational.org