INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
In the Malaysian ESL setting, engagement refers to active participation, persistence, and cognitive investment
in writing tasks. AI tools, when properly integrated, can enhance these aspects by making writing less
intimidating and more interactive, especially for UiTM students who balance language proficiency improvement
with academic writing expectations.
The Technology Acceptance Model (TAM)
This study adopts the Technology Acceptance Model (TAM), originally proposed by Davis (1989), as the
theoretical framework for understanding UiTM students’ engagement with AI-powered writing tools. TAM has
been widely used in educational technology research due to its explanatory power and its ability to predict users’
acceptance and behavioural intentions toward new digital tools. The model posits that a learner’s intention to
use a particular technology is shaped by two primary beliefs:
a. Perceived Usefulness (PU) refers to an individual’s belief that using a specific technology will enhance
their academic performance or task efficiency. In the context of ESL writing, PU reflects students’
perceptions that AI tools such as Grammarly, ChatGPT, and QuillBot can help improve grammatical
accuracy, vocabulary range, coherence, and overall writing quality. Tools perceived as beneficial are
more likely to be integrated into students’ writing processes.
b. Perceived Ease of Use (PEOU) represents the degree to which a learner believes that using the
technology requires minimal physical or cognitive effort. AI tools that are accessible, user-friendly, and
intuitive—especially those available via mobile applications or browser extensions—tend to generate
higher acceptance among students who may have varying levels of digital literacy. In ESL classrooms,
PEOU is particularly relevant because learners must balance linguistic challenges with technological
demands, making ease of navigation an important determinant of sustained engagement.
c. Attitude Toward Use (ATU), reflects the user’s overall affective response to the technology, including
enjoyment, confidence, motivation, and willingness to integrate the tool into learning activities. Positive
attitudes are associated with higher engagement levels, greater readiness to experiment with AI-generated
feedback, and an increased likelihood of repeated use during writing tasks.
These three constructs-PU, PEOU, and ATU collectively influence students’ behavioural intention to use
technology, which in turn predicts actual usage patterns. TAM therefore provides a robust lens through which
to analyse how learners perceive and interact with AI-powered writing tools, and how these perceptions shape
engagement in ESL writing environments.
Recent studies have applied TAM to AI-based learning contexts. Phan (2023) examined Vietnamese EFL
learners’ responses to AI tools in writing classes and found that both PU and PEOU were strong predictors of
acceptance, with students expressing greater confidence and reduced anxiety when AI tools offered immediate,
personalised feedback. Utami et al. (2023), in their study of Indonesian academic writing students, also reported
high levels of acceptance, noting that learners perceived AI tools as both beneficial and accessible. However,
both studies identified critical moderating factors, such as digital literacy, ethical awareness, and students’ ability
to critically evaluate AI-generated content.
The relevance of TAM is increasingly pronounced in the era of generative AI, where students must navigate not
only technological affordances but also issues related to validity, originality, and academic integrity. As AI
becomes more integrated into ESL writing pedagogy, understanding how learners evaluate its usefulness, ease
of use, and emotional impact is essential for designing effective instructional strategies and responsible AI-
integrated assessments.
These constructs influence behavioral intention and engagement. Both Phan (2023) and Utami et al. (2023)
applied TAM to measure EFL learners’ responses toward AI-based learning tools, reporting generally positive
attitudes moderated by user literacy and ethical awareness.
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