INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
Page 899
www.rsisinternational.org
Perceived Benefits of Civic Virtue Integration in Urban Zambia: A
Phenomenological Study in Kanyama and Mandevu Constituencies
Adam Daka, Prof. Francis Simui, Prof. Gistered Muleya,
Gladys Matandiko
PhD Candidate, University of Zambia, Institute of Distance Education (IDE)
DOI: https://dx.doi.org/10.47772/IJRISS.2025.91100073
Received: 18 November 2025; Accepted: 24 November 2025; Published: 29 November 2025
ABSTRACT
This study explores the perceived benefits and social impacts of integrating civic virtues in Zambian society,
with a focus on Kanyama and Mandevu constituencies in Lusaka. Guided by an integrated theoretical framework
combining Bandura’s Social Learning Theory and Communitarianism, the research investigates how civic
virtues are acquired, reinforced, and practised within urban communities. Using a qualitative study approach and
a phenomenological case study design, a sample size of 25 was arrived at using purposive and homogeneous
sampling in order to gain a deeper understanding of their lived experiences in benefiting from civic virtues. Data
were collected through focus group discussions with teachers and interviews with Neighbourhood Watch
members. Thematic analysis helped to arrive at the study findings. The findings reveal that civic virtues, such
as transparency, accountability, respect for human rights, and patriotism, are cultivated through observational
learning, role modelling, and community engagement. Participants emphasized that civic virtue integration
promotes social cohesion, good governance, economic development, and a culture of inclusivity. Neighbourhood
Watch programs emerged as key mechanisms for reinforcing civic behaviour by fostering trust. For policymakers
and educators, the study highlights the need to invest in community-based civic education initiatives that
leverage local leadership and participatory structures. Future research should explore the longitudinal impacts
of civic virtue programs and examine how digital platforms might complement traditional modes of civic
learning.
Keywords: social fragmentation, social cohesion, trust, civic virtue-integration, social learning theory and
Communitarianism
INTRODUCTION
Civic virtues, a distinct category of human virtues, are the settled dispositions that reflect the qualities essential
to being an engaged and responsible member of a political community. Drawing on classical philosophy,
particularly the teachings of Aristotle, civic virtues are understood as enduring characteristics that embody
excellence specific to the realm of citizenship and public life. These virtues encompass traits such as honesty,
fairness, respect for others, and a commitment to the common good, which are crucial for fostering a healthy,
functioning democracy (Lovett, 2014).
In an era marked by increasing polarisation and social fragmentation, the cultivation of civic virtues becomes
more vital than ever, as they serve not only to enhance individual character but also to promote social cohesion
and trust among community members. Furthermore, civic virtues are essential for empowering citizens to
actively engage in civic activities such as voting, community service, and public discourse and to uphold
democratic values and principles. By developing a deeper understanding of civic virtues, citizens can better
appreciate their role in shaping both individual behaviour and the broader fabric of society, ultimately
contributing to the flourishing of democratic governance and civic life. "Civic virtues" is also a normative and
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
Page 900
www.rsisinternational.org
multi-dimensional concept. It typically includes citizenship behaviours, civic responsibility, public-mindedness,
tolerance, and community engagement.
Globally, it has been recognised that civic virtues are vital to the well-being of society, given the polarisation
that plagues our societies today. Moreover, the (Darnell and Kristján Kristjánsson, 2020) lack of civic virtues at
a global level has led to a decline in social trust. Government trust and institutional trust in America stood at
19% in 2015 (American Journal of Democracy,2024). Furthermore, civic engagement globally, as one of the
civic virtues, has led to lower electoral turnout and increased distrust in government (OECD Report, 2023).
Kimpell (2015) conducted a study on republican civic virtue, enlightened self-interest and Tocqueville.
Tocqueville’s claim in Democracy in America about the link between associations and a vibrant public sphere is
interpreted especially by neo-republicans in political theory as aligned with their argument that civic virtue can
and ought to be fostered in today’s democracies.
Studies by Kahne and Westheimer (2017) highlight the critical role of civic education in fostering civic virtues
among the youth. Their research emphasises that educational institutions are pivotal sites for instilling values of
civic responsibility and participation. They advocate for educational curricula that foster critical thinking,
dialogue, and community engagement as essential components of civic virtue development. The value of
responsibility in the textbooks embraces not only the meanings of self-obligation and accountability, but
responsibility is also defined as an individual’s sense of self-discipline in their behaviour that enables them to
avoid conflict and strive for harmonious social order. The other important values are “Respect”, “Helpful”,
Hard-workingand “Caring”. This study provided an example of how a multi-ethnic nation state like Malaysia
promotes these moral values through its educational curriculum, for political legitimacy and forging national
unity, a component that was explored in the current study using a qualitative method.
Civic virtues are also a concern in Africa as the AU Agenda 2063 emphasises the virtues of civic engagement,
good governance and human rights in the achievement of the goals of the continent (The Africa We Want, 2015).
Recognizing the value of civic virtues, the AU promotes good governance, democracy and human rights as these
are essential for civic virtues to thrive. Adediran & Ogunleye (2024) contended that inappropriate civic values
among Nigerians have deeply eroded the fabric of Nigerian society, and the only remedy is to inculcate
fundamental patriotic values in the younger ones, who are the future leaders, through the learning of Civic
Education. It is pertinent to note that a successful process of solving the present challenges of our society through
the inculcation of civic virtues in our youths requires effective civic education in our schools.
Zembere (2018) conducted a study on democratic citizenship education in Zimbabwe’s higher education system
and its implications for teaching and learning. The study aimed to examine the impact of democratic citizenship
education on higher education in Zimbabwe between 1980 and 2015. Critical inquiry was employed as the
primary research design, drawing on social constructivism and transformation as frameworks that informed this
research. The research used deconstruction as a method, and this enabled the research to claim openness in
thinking about university education in Zimbabwe to unforeseeable in becoming being other than it is today, so
that university education can contend with issues of inequality, corruption, as well as electoral and ethnic
violence in whatever singularity.
In the Zambian context, civic virtue encompasses various aspects that promote the well-being and development
of society. According to Kafukulu (2018), civic virtues in Zambia include respect for authority, community
solidarity, and participation in volunteer work. Additionally, Simutanyi (2015) highlights the importance of
social cohesion, tolerance, and respect for diversity as essential components of civic virtue in Zambia's
multicultural society. These civic virtues are shaped by Zambia's cultural, historical, and socio-economic context,
and they encompass a range of settled dispositions that reflect the moral excellences necessary for contributing
positively to societal well-being and governance. Several studies illustrate the vital role that educational
institutions play in cultivating civic virtues.
Vincent (2018) examined the influence of values education and the interplay of religion in shaping civic virtues,
particularly through the lens of the teaching of 'fundamental British values.' The study pointed out that the
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
Page 901
www.rsisinternational.org
integration of religious elements within secular educational frameworks can create both opportunities and
challenges for inclusivity and broad civic engagement. Furthermore, research by Tan (2018) emphasised that
diverse moral values conveyed through educational curricula could serve as a foundation for fostering
responsible citizenship in multi-ethnic societies. However, inquiries into their efficacy and applicability within
local contexts remain underexplored.
Reijers (2023) conducted a study on technology and civic virtue. The study highlights that a major technological
trend is the increasing focus on the person: technical systems personalise, customise, and tailor to the person in
both beneficial and troubling ways. This trend has moved beyond the realm of commerce and has become a
matter of public governance, where systems for citizen risk scoring, predictive policing, and social credit scores
proliferate. What these systems have in common is that they may target the person and her ethical and political
dispositions, her virtues.
Mainde, Mpolomoka & Mwansa's (2022) study examined localising Civic Education’s integrative approaches
on the development of moral and civic competencies among secondary school learners. A descriptive research
design was used targeting 96 respondents who were selected to participate in collecting primary data, which was
analyzed thematically. The study used ‘Social Learning Theory expounded by Albert Bandura, which stresses
the importance of observation and imitation of behavioural samples, which meet the moral standards of society.
Through this theory, it is hoped that learners will observe and imitate positive community behaviours, which
will be integrated with Civic Education’s integrative approaches in developing moral and civic competencies in
the community.
This study aimed to investigate how civic virtues are perceived to benefit Zambian society by examining
community insights in Kanyama and Mandevu, institutional perspectives, and cultural interpretations that inform
their integration into social and governance structures.
Theoretical Framework of the Study
This study is grounded in Social Learning Theory, as articulated by Albert Bandura, which posits that individuals
acquire behaviours through observation, imitation, and modelling within social contexts. Civic virtues, such as
responsibility, tolerance, and cooperation, are not innate traits but are cultivated through exposure to role models
and reinforcement of socially approved conduct. In the Zambian communities of Kanyama and Mandevu, civic
behaviour is shaped by communal interactions, making Social Learning Theory a fitting lens for understanding
how civic virtues are transmitted and internalized. The Banduran theory emphasizes four key processes:
attention, retention, reproduction, and motivation. These processes are evident in how community members
observe civic-minded individuals (e.g., local leaders, teachers, religious figures), retain and reproduce their
behaviours, and are motivated by social approval or communal harmony. The theory also accounts for the role
of environmental factors, such as poverty, education, and social cohesion, which influence the likelihood of civic
virtue adoption.
To deepen the analysis, the study also draws on Communitarianism, a philosophical framework that underscores
the role of shared values, collective identity, and mutual responsibility in shaping civic norms.
Communitarianism complements Social Learning Theory by emphasizing that civic virtues are not only learned
but also sustained through active participation in community life. In contexts like Kanyama and Mandevu, where
social bonds and collective identity are strong, civic virtues thrive when individuals see themselves as part of a
moral community.
The integrated framework illuminates how civic virtues are both socially learned and communally reinforced. It
provides a robust foundation for interpreting the lived experiences of participants and understanding the
perceived benefits of civic virtue integration, such as increased trust, cooperation, and social cohesion.
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
Page 902
www.rsisinternational.org
Source: Integrated by researchers from the Social Learning Theory (Albert Bandura, 1977) and the
Communitarianism Theory (Amitai Etzioni, 2003) in the context of Kanyama and Mandevu communities.
METHODOLOGY
The study adopted a qualitative approach. This approach was suitable for this type of study as it allowed the
researcher to communicate with the study participants (Kasonde, 2013). The study used a Phenomenological
case design, which is a method of inquiry that entails an in-depth exploration of the civic virtues using the lived
experiences of participants in a real-world context.
Purposive sampling was used, and the sample size was between 25, subject to reaching sample saturation from
the Kanyama and Mandevu communities of Lusaka District. In this study, the participants were chosen with the
intention to enrich data on the lived experiences of participants on how to facilitate an enabling environment to
have a complete understanding of the current state of civic virtues in Zambian Societies. The researcher also
used homogeneous sampling in order to gain a deeper understanding of their lived experiences in civic virtues.
Primary data was collected through the use of focus group discussions and oral interviews using an interview
guide. These tools made it easier for the researchers to gather primary data. Data was coded and analysed
thematically. This enabled the researchers to draw well-informed conclusions from the findings, supported by a
deep understanding of the meanings and significance of the collected data. Themes that emerged from this study
were used to conclude each finding.
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
Page 903
www.rsisinternational.org
The researchers also cross-checked and validated the responses using member checking criteria. To ensure
dependability, the collected data was compared and cross-checked to ensure consistency and reduce the impact
of individual biases. To ensure confirmability, the study detailed each step of the data analysis to ensure that the
findings accurately portrayed the participantsresponses. To ensure transferability of the findings, the study used
a critical case sampling technique to come up with a decisive sample. To ensure the authenticity of the study, the
researcher purposively selected appropriate participants who formed the study sample.
RESULTS
The following layouts present thematic findings from FGDs and interviews among the participants from both
the Kanyama and Mandevu constituencies.
Table 3.1: Perceived Benefits of Integrating Civic Virtues in Zambian Society (FGD with Teachers)
Theme
Description
Verbatim Quote
Social Cohesion & Unity
Civic virtues foster unity and
collective identity
It promotes social cohesion and unity.
Good Governance & Anti-
Corruption
Encourages ethical leadership
and reduces corrupt practices
It promotes good governance and reduces
corruption.
Peace & Stability
Enhances societal harmony and
reduces conflict
It promotes peace and stability in our society.
Economic Development
Supports national development
and economic progress
“We believe that integrating civic virtues
promote economic growth and development.
Human Rights & Dignity
Reinforces respect for
individual rights and dignity
It also promoted respect for human rights and
dignity.
Environmental &
Community Responsibility
Cultivates care for the
environment and civic duty
It promoted responsibility towards the
community and the environment.
Patriotism & National
Pride
Strengthens national identity
and pride
“We believe that integrating civic virtues
promote patriotism and national pride.
Community Participation
Encourages active involvement
in societal affairs
It promoted community participation and
engagement.
Transparency &
Accountability
Promotes openness in
governance
It promoted transparency and accountability in
governance.
Social Justice & Equality
Advances fairness and equal
treatment
It also promoted social justice and equality.
Belonging & Identity
Builds a shared sense of
citizenship
It promoted a sense of belonging and identity
among citizens.
Respect, Tolerance &
Inclusivity
Fosters mutual respect and
inclusive values
It promoted a culture of respect, tolerance and
inclusivity.
Table 3.2: Positive Impacts of Civic Virtues on Individuals and Communities
Impact Area
Verbatim Quote
Community Bonding
“Civic virtues promoted a sense of community
and social cohesion.
Civic Engagement
They have inspired us to participate in
community service projects and volunteer work.
Responsibility & Duty
“Civic virtues promoted a sense of responsibility
and duty towards the community.
Role Modeling
They inspired us to become role models and
champions of civic virtues.
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
Page 904
www.rsisinternational.org
Human Rights &
Dignity
“Civic virtues promoted respect for human rights
and dignity.
Transparency &
Accountability
They promoted transparency and accountability
in governance.
Patriotism & National
Pride
“Civic virtues promoted a sense of patriotism and
national pride.
Civic Participation
They inspired us to participate in civic activities
and community development projects.
Social Justice &
Equality
“Civic virtues promoted social justice and
equality.
Belonging & Identity
They promoted a sense of belonging and
identity among community members.
Citizenship
Development
“Civic virtues inspired us to become better
citizens.
Respect, Tolerance &
Inclusivity
They promote a culture of respect, tolerance and
inclusivity.
Table 3.3 shows a Social Context for Civic Virtue Integration (Neighbourhood Watch Interviews)
Contextual Element
Description
Verbatim Quote
Community
Engagement
Events foster neighborly bonds
and collective action
We’ve had block parties, potluck dinners… that
help us get to know each other.
Trust Building
Builds trust between residents
and law enforcement
Neighbourhood Watch has been instrumental in
building trust… with the police department.
Social Cohesion
Promotes mutual support and
cooperation
“When you know your neighbors, you’re more
likely to look out for each other.
Resource Needs
Integration efforts require
institutional support
There’s need for more resources and support to
effectively integrate civic virtues.
Opportunities &
Challenges
Mixed landscape of enabling
and constraining factors
The social context is characterized by a mix of
challenges and opportunities.
DISCUSSION
The findings of this study reveal a robust alignment between the perceived benefits and impacts of civic virtue
integration and the theoretical constructs embedded in the integrated framework. Drawing on Bandura’s Social
Learning Theory and the communitarian lens, the results illustrate how civic virtues are both acquired and
reinforced within the socio-cultural context of Kanyama and Mandevu constituencies.
Civic Virtue Acquisition through Observational Learning
Participants emphasis on role modelling, particularly by teachers, elders, and community leaders, reflects the
Attention component of Bandura’s theory. These figures serve as visible exemplars of civic behaviour, capturing
the attention of community members and setting normative standards. The repeated references to values such as
transparency, accountability, and respect for human rights suggest that these virtues are not only observed but
internalized, corresponding to the ‘Retention phase. This internalization is evident in participants articulation
of civic virtues as foundational to peace, stability, and national development. This view is supported by Kimpell
(2015).
The Reproduction of civic behaviour is demonstrated through participants engagement in community service,
volunteerism, and civic activities. These behaviours indicate that civic virtues are not merely conceptual ideals
but are actively practised as alluded to by Kahne and Westheimer (2017) when he supports the fostering of civic
virtues among the youth. The Motivation to sustain these behaviours appears to be driven by both intrinsic values
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
Page 905
www.rsisinternational.org
and extrinsic reinforcement, such as social approval, community recognition, and the tangible benefits of civic
engagement, like improved governance and social cohesion.
Reinforcement through Communitarian Values
The communitarian dimension of the framework is strongly reflected in the findings. Participants consistently
referenced shared values, collective identity, and moral responsibility as central to civic virtue integration.
Statements such as “It promoted a sense of belonging and identity among citizensand “It promoted a culture
of respect, tolerance and inclusivityunderscore the role of communal norms in shaping civic behaviour. These
values foster a sense of moral obligation and mutual accountability, which are essential for sustaining civic
engagement.
Neighbourhood Watch programs emerged as a practical mechanism for reinforcing civic virtues within the
community. Participants described these programs as instrumental in building trust between residents and law
enforcement, facilitating community events, and fostering interpersonal relationships. These activities contribute
to social cohesion and trust building, which are key contextual elements in the framework. This is supported by
scholars like Kafukulu (2018) and Sumutanyi (2015). Moreover, the call for increased resources and institutional
support highlights the structural challenges that may hinder the full realization of civic virtue integration similar
to what Adediran & Ogunleye (2024) opined in the Nigerian context. In addition, as Chanda (2024) noted, civic
education initiatives in Zambia must be context-sensitive and community-driven to effectively promote national
development.
CONCLUSION
The study demonstrates that the integration of civic virtues in Zambian society, particularly in urban
constituencies like Kanyama and Mandevu, is a socially embedded process shaped by observation, communal
reinforcement, and contextual engagement. The findings affirm that civic virtues promote social cohesion, good
governance, and national development, while also fostering individual responsibility and collective identity.
By aligning empirical insights with Bandura’s Social Learning Theory and Communitarianism, the study offers
a robust framework for understanding how civic virtues are acquired and sustained. It underscores the importance
of role models, community structures like Neighbourhood Watch, and shared moral standards in reinforcing civic
behaviour.
Theoretical and Practical Implications
The integration of Social Learning Theory and Communitarianism provides a nuanced understanding of how
civic virtues are cultivated in urban Zambian communities. The findings suggest that civic virtue acquisition is
not a linear process but a dynamic interplay between individual observation, communal reinforcement, and
contextual facilitation. This has important implications for policy and practice. Educational institutions,
community organizations, and local governance structures must collaborate to create environments that model,
reinforce, and sustain civic virtues.
Furthermore, the study underscores the importance of localized interventions, such as Neighbourhood Watch
programs, that leverage existing social networks and communal values. These initiatives can serve as platforms
for civic education, participatory governance, and community development, thereby enhancing the overall civic
capacity of the population.
RECOMMENDATIONS AND FUTURE RESEARCH
For policymakers and educators, the study highlights the need to invest in community-based civic education
initiatives that leverage local leadership and participatory structures. Future research should explore the
longitudinal impacts of civic virtue programs and examine how digital platforms might complement traditional
modes of civic learning.
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XI November 2025
Page 906
www.rsisinternational.org
Funding: The study received no funding from external sources.
Declaration of Interest: None of the authors declared any conflict of interest.
Acknowledgement: The Authors acknowledge the help rendered to them by the participants in the study.
REFERENCES
1. Adediran, Y. O., & Ogunleye, S. O. (2024). Promoting civic virtues in Nigerian youths through civic
education: a panacea for contemporary social pathologies. International Journal of Intellectual Discourse,
7(2), 81-89.
2. American Journal of Democracy (2024), Johns Hopkins University Press, Washington, DC 20004, USA.
3. Karen Christensen & David Levinson (2003). Encyclopedia of Community: From the Village to the
Virtual World. Vol.1, A-D, eds., Sage Publications, p 224-228
4. Kafukulu, E. (2018). Civic engagement and volunteerism in Zambia: A case study of Lusaka-based
NGOs. Journal of Civil Society, 14(2), 147-162.
5. Kahne, J., & Westheimer, J. (2017). Building a Right to Engage: Teaching Civic Virtues in Schools.
Educational Researcher, 46(5), 220-230.Kaunda, K. (1998). A Cabinet of Natural History: Biographies
of public figures in Zambia. Lusaka: Longman.
6. KasondeNg’andu, S. (2013). Writing a Research Proposal in Education Research. Lusaka: University
of Zambia Press.
7. Kimpell, J. L. (2015). Republican civic virtue, enlightened self-interest and Tocqueville. European
Journal of Political Theory, 14(3), 345-367.
8. Lovett, F. (2015). Civic virtue. The encyclopaedia of political thought, 1-10.
9. Mainde, D., Mpolomoka, D. L., & Mwansa, M. (2022). Localizing integrative approaches in civic
education: Towards development of moral and civic competencies of secondary school learners.
International Journal of Research and Innovation in Social Science, 6(1), 588-596. OECD Report (2023)
Paolo di Doro 44,00142, Rome, Italy.
10. Reijers, W. (2023). Technology and civic virtue. Philosophy & Technology, 36(4), 71.
11. Simutanyi, N. (2015). Social cohesion and nation-building in Zambia. Journal of African Studies, 44(2),
201-215.
12. Darnell, C.A. and Kristján Kristjánsson (2020). Virtues and Virtue Education in Theory and Practice.
Routledge.
13. Tan, B. P., Mahadir Naidu, N. B., & Jamil Osman, Z. (2018). Moral values and good citizens in a
multiethnic society: A content analysis of moral education textbooks in Malaysia. The Journal of Social
Studies Research, 42(2), 119-134.
14. The Africa We Want (2015) African Union Commission: Addis Ababa, Ethiopia.
15. Vincent, C. (2018). Civic virtue and values teaching in a ‘post-secular ‘world. Theory and Research in
Education, 16(2), 226-243.
16. Zembere, M. (2018). Democratic citizenship education in Zimbabwe’s higher education system and its
implications for teaching and learning. Stellenbosch University.