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Mapping the Covid-19 Infodemic: Prevalence, Beliefs and
Misconceptions among Anyole Radio Listeners
Ambaluku Elvies Kibisu
*
, Prof. Kyalo Wa Ngula, Dr. Henry Nkoru Nabea
Humanities and Social Sciences, Chuka University, Nairobi, Kenya
*
Corresponding Author
DOI: https://dx.doi.org/10.47772/IJRISS.2025.913COM0054
Received: 18 November 2025; Accepted: 25 November 2025; Published: 02 December 2025
ABSTRACT
The Covid-19 pandemic unfolded alongside an extensive infodemic, marked by rapid dissemination of
inaccurate, unverified and misleading information that undermined public health communication. This study
maps the prevalence, belief structures and dominant misconceptions surrounding Covid-19 among listeners of
Anyole Radio, a community broadcaster in Vihiga County, Western Kenya. Using a descriptive research design,
384 respondents were sampled through criterion based, quota and purposive techniques targeting active radio
listeners, community radio journalists and local health practitioners. Data was collected through structured
questionnaires and semi structured interviews to identify misinformation encountered and assess the extent to
which audiences endorsed or rejected these claims. The study further examined Anyole Radio’s role in
disseminating misinformation and providing accurate and factual information to its audience.
Findings indicate that misinformation was widespread with respondents encountering multiple false claims
regarding Covid-19 causes, prevention and treatment. Herbal remedies such as ginger and garlic (55.7%) and
the belief that alcohol cures Covid-19 (31.3%) were the most frequently cited misconceptions, while claims that
the pandemic was fabricated for donor funding (45.6%) and that vaccines cause impotence (21.4%) further
shaped perceptions. Belief in these narratives remained substantial, with over half of those exposed accepting
the herbal and alcohol cure claims as true.
Social media emerged as the primary source of misinformation (67.12%), followed by the broader internet
(46.88%) and word of mouth (36.98%). Radio sources accounted for only 10.42% of misinformation reports,
with Anyole Radio implicated by just 0.03125% of respondents. Conversely, 96.875% reported receiving factual
Covid-19 information from Anyole Radio particularly on mask use, social distancing and hand hygiene,
reflecting high audience trust.
These findings highlight the interplay between misinformation exposure, belief formation and trusted community
media providing an empirical basis for strengthening localized strategies to counter health misinformation during
public health crises.
Keywords: Infodemic, Misinformation Exposure, Community Media, Public Health Communication, Belief and
Perception
INTRODUCTION
Background to the study
The Covid-19 pandemic was accompanied by a wide spread infodemic, characterized by the rapid dissemination
of unverified, inaccurate and misleading information that challenged public health communication efforts.
Misinformation significantly influenced public perceptions and adherence to preventive measures. Community
radio, as a credible and widely accessible medium in rural contexts, plays a pivotal role in disseminating evidence
based information.
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Community radio represents a unique broadcasting model that prioritizes service to local communities over
commercial or other interests. Unlike commercial or state owned radio, community radio provides populations
with access to resources, amplifies marginalized voices, emphasizes volunteerism and participatory
organizational structures and operates on a non-profit basis, often being community owned (UNESCO, 2012).
Despite broadcasting in local languages in some instance, community radio is distinct from vernacular radio,
which despite broadcasting in local languages in some instances often operates with commercial objectives and
may be physically detached from the communities it serves (Manje, 2019; Ambekar, 2004). Community radio
stations are designed to advance the social, educational, and cultural interests of specific regions, offering
programming tailored to local needs that commercial broadcasters may overlook (O’Brien & Gaynor, 2011;
Tabing & UNESCO, 2002).
Pandemics have historically shaped societies, from the Plague of Athens (430 BC) and the Black Death (1347–
1351) to more recent outbreaks such as SARS (2002), H1N1 (2009), Ebola and recently the Covid-19 pandemic
(Dotzert, 2020; Sampath et al., 2021). Unlike earlier pandemics, Covid-19 emerged in a digitally connected
world allowing both rapid dissemination of accurate information and proliferation of misinformation, the latter
often referred to as an “infodemic”, a term coined by the World Heath Organization (Pergolizzi et al., 2021).
Previous pandemics such as the Spanish flu were constrained by slower communication networks and wartime
censorship whereas Covid-19 highlighted the dual role of digital platforms in spreading both vital public health
messages and unverified claims (Fidler, 2004; Zhong et al., 2021).
Globally, community radio has adapted swiftly to pandemic conditions. In Britain, stations employed innovative
digital technologies to meet audience needs under operational restrictions (Coleman, 2020). In India, community
radio used storytelling, traditional media and Covid-19 “warriors to combat misinformation (Laskar &
Bhattacharyya, 2020; Sen, 2020). In Africa, conflict affected regions have long relied on community radio to
deliver critical information during crises such as Ebola outbreaks (Pavarala, 2024). In Kenya, media coverage
of Covid-19 focused on daily updates, case numbers and mitigation strategies demonstrating the public’s appetite
for verified information, evidenced by over 20,000 daily calls to toll free lines and 300,000 daily USSD queries
(*719#) (Ondieki, 2020).
Within this context, Radio Anyole, based in Luanda constituency in Vihiga County represents a localized
example of community radio’s societal role. Originally founded as Nganyi RANET (Radio Internet), the station
operates at the foot of Nganyi Hills, integrating traditional knowledge from the Abasiekwe clan of the Banyore
sub-tribe of the Luhya Community (a Bantu Community based in Western Kenya) into modern climate and
community information dissemination (Ochunge, 2021; Gumo, 2017). Established by the Kenya Meteorological
Department, Radio Anyole serves as a medium for both climate related communication and broader community
education, exemplifying the participatory and locally grounded ethos of community radio (Omari, 2011).
Given the challenges posed by the Covid-19 infodemic, including misinformation spread through social media,
word -of-mouth and unverified internet sources, community radios such as Anyole Radio are uniquely positioned
to provide trusted information. Their focus on local languages, culturally appropriate messaging and close
engagement with audiences enables them to counter misinformation effectively while reinforcing community
understanding and compliance with public health measures. This study therefore situates Radio Anyole within
the broader history and theory of community radio to examine its role in mitigating Covid-19 misinformation,
highlighting the intersection of localized media, audience trust and public health communication.
Statement of the Problem
The Covid-19 pandemic not only posed unprecedented public health challenges but also generated a parallel
“infodemic,characterized by widespread dissemination of inaccurate, misleading and unverified information.
This proliferation of misinformation primarily through social media, word of mouth and unregulated online
sources undermined public understanding of the disease, adherence to preventive measures and trust in official
health guidance. In rural areas and informal settlements, where access to reliable information may be limited,
community radio has the potential to serve as a critical medium for providing accurate, locally relevant
information. However, the extent to which community radio such as Anyole Radio in Vihiga County effectively
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counters misinformation while fostering audience trust remains underexplored. Despite the stations historical
role in climate and community information dissemination, there is limited empirical evidence on how its
broadcasts shaped listeners perceptions, beliefs and behaviors during the Covid-19 pandemic. This knowledge
gap is particularly significant given the station’s potential to influence public health outcomes in a context
marked by high misinformation exposure. Consequently, there is a pressing need to examine the prevalence of
Covid-19 misinformation among listeners, assess the degree of belief in false claims and evaluate the role of
Anyole Radio in disseminating factual information in order to inform strategies for mitigating the infodemic and
strengthening community-centered health communication.
Objectives of the Study
1.To investigate the prevalence, belief and misconceptions of Covid-19 misinformation among listeners of
Anyole Radio and to assess the station’s effectiveness in disseminating factual information to mitigate the
infodemic.
Research Questions
1. What is the prevalence of Covid-19 misinformation among listeners of Anyole Radio, what are the patterns
of belief and misconceptions and how did the station contribute to disseminating factual information to counter
the infodemic?
LITERATURE REVIEW
Misinformation and Community Radio Context
The flow of information has historically been susceptible to disruption, misrepresentation and manipulation.
While such challenges have existed since the inception of communication technologies, the advent of the internet
has amplified the scale and speed at which misinformation spreads (Burkhadt, 2017). Historical accounts suggest
that the manipulation of information is not a novel phenomenon. For instance, in 44 BC in the Roman Empire,
political misinformation was strategically disseminated to influence public opinion (Posseti & Matthews, 2018).
Similarly, in 16th century Rome and 17th century France, individuals and newspapers circulated false
information for political and commercial gain (Canavilhas & Ferrari, 2018; Darnton, 2017). In 19th century
Germany, the use of fake correspondents exemplified early strategies to fabricate news due to logistical
constraints (Bernal, 2018).
In the print era, misinformation was hinged on access to authoritative texts (Johns, 1998). In contrast, the digital
age has democratized information access, enabling widespread manipulation through copying, sharing and
editing content without verification. Social media has particularly intensified the challenge, creating an
unregulated and faceless environment in which misinformation and disinformation thrive (Bushak, 2024). Lies
need not be inherently false to mislead, as the misuse or miscontextualization of information can distort
understanding whether deliberate or unintentional (Chisholm & Feehan, 1977; Carson, 2010). Individual beliefs
further influence susceptibility to misinformation, complicating efforts to promote accurate public health
practices (Carletto et al., 2024).
Disinformation is a deliberate form of misinformation, designed to mislead and create false interpretations for
the receiver (Ireton & Posetti, 2018; Tucker et al., 2018). Similarly, false news may arise from incompetence or
journalistic error, while fake news is intentionally misleading (Meneses, 2018). In health communication,
particularly during pandemics such as COVID-19, misinformation and disinformation are more relevant
constructs than “news,given that online content often bypasses traditional editorial oversight unless published
by mainstream media (Meneses, 2018; Muigai, 2017).
The rise of the internet and social media initially promised expanded access and opportunities for expression
(Guess & Lyons, 2020). However, the omnidirectional flow of information has created vulnerabilities,
facilitating the spread of misinformation, propaganda and misleading content. During crises, such as pandemics,
the public often relies heavily on the press for information, placing media outlets in a critical position to mitigate
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misinformation (Rasinski, 2002). Despite previous pandemics relying primarily on official channels and
traditional media, the digital era has accelerated misinformation dissemination through social media, often
outpacing verified reporting (Luckerson, 2014; Hosangadi & Trotochaud, 2020). The instantaneous nature of
digital communication sometimes ensnares even traditional media in the cycle of misinformation.
Misinformation in modern society has reached crisis proportions, affecting diverse spheres including politics,
health, science and finance (West & Bergstrom, 2021). The COVID-19 pandemic exemplifies the public health
risks of widespread misinformation, labeled an “infodemicby the World Health Organization (Roozenbeek et
al., 2020). Social media is a major vector, but traditional media, including radio, is also implicated due to the
speed of information cycles (Kouzy et al., 2020; Tsfati et al., 2020; Dice, 2017). While mainstream media may
carry editorial biases shaped by geopolitics or political alignments (Lee & Hosam, 2020), community radio
presents a distinct model. By prioritizing audience ownership, participatory governance and localized,
contextualized content, community radio possesses a unique potential to counter misinformation and build public
trust (Ephraim, 2020).
RESEARCH METHODOLOGY
Research Design
This study employed a case study design, focusing on Anyole Radio in Luanda, Vihiga County, as the primary
unit of analysis. The design allowed an in-depth exploration of how the station influenced listener perceptions
and countered COVID-19 misinformation within its real-life context.
Both quantitative and qualitative data were collected. Structured questionnaires captured the prevalence of
misinformation, sources and listener beliefs, while semi structured interviews with listeners, journalists and
health practitioners explored the station’s strategies, operational challenges and audience trust.
By situating the study in a single community radio station, the case study approach enabled a detailed
examination of patterns, relationships and contextual factors, providing insights into the role of localized media
in managing infodemics and supporting community targeted health communication strategies.
Study Site
The study was conducted in Vihiga County, Western Kenya, within a 30-kilometer radius of Anyole Radio,
corresponding to the station’s documented broadcast reach. Respondents were drawn from Emuhaya, Hamisi,
Luanda, Vihiga and Sabatia constituencies, ensuring representation across the key areas served by the community
radio.
Sampling Procedure
The study employed a multi method sampling procedure, integrating purposive and stratified sampling
techniques. Respondents with direct interactions or affiliations with Anyole Radio were identified through
purposive sampling. These respondents were subsequently stratified into three distinct groups; listeners,
journalists and health specialists with proportional representation in each stratum determined according to the
actual population distribution. This approach ensured targeted selection while maintaining representativeness
across the key stakeholder groups.
Data Collection and analysis
Data was collected using structured questionnaires and semi structured informant interviews. Questionnaires,
incorporating both closed and open-ended items, were administered to 384 listeners of Anyole Radio to identify
prevalent misinformation, belief structures and misconceptions regarding Covid-19. Semi-structured interviews
were conducted amongst 10 radio journalists and 2 health specialists to explore misinformation from professional
broadcasting and health perspectives.
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The collected data was analyzed to examine the nature, sources and prevalence of Covid-19 misinformation.
Analysis involved categorizing responses according to the three stakeholder groups listeners, journalists and
health specialists to provide an understanding of misinformation dynamics and the effectiveness of the radio
station in disseminating factual information. Patterns, trends and key themes were then analyzed to inform
conclusions regarding the role of community radio in mitigating the infodemic.
Ethical Considerations
The researcher sought permissions from the Chuka University Ethical Review committee, from the board of Post
graduate and a NACOSTI permit alongside all other necessary approvals. Participation in the study was
voluntary and respondents were fully informed on the purpose and scope of the research. Measures were taken
to ensure confidentiality, privacy and dignity of all participants and their informed consent was obtained prior to
the collection and use of their responses.
FINDINGS
Prevalence of misinformation
The study findings indicated a high prevalence of misinformation among respondents, highlighting its
widespread impact on public understanding and decision-making regarding Covid-19. Misconceptions ranged
from erroneous beliefs about modes of transmission to unverified treatments and prevention strategies. Among
the misinformation items assessed, the use of local herbs as a cure was the most commonly reported, identified
by 59.8% of respondents, followed closely by the belief that the government exploited the pandemic for funding
purposes by 54.2% of the respondents.
Common Misconceptions
Interactions between radio journalists and listeners through call-ins and messaging platforms, revealed several
pervasive misconceptions regarding Covid-19. A notable belief was that herd immunity could be achieved
merely through population exposure overlooking the scientific complexities involved in establishing effective
herd immunity. Other widespread misinformation included the use of herbal remedies such as ginger and garlic
as effective treatments despite the absence of empirical evidence.
False perceptions also persisted regarding transmission, including the belief that asymptomatic individuals could
not spread the virus, contrary to established findings. Additionally, some listeners questioned the efficacy of
cloth face masks and erroneously considered alternatives such as helmets, face shields or bandanas as adequate
protection despite their lower effectiveness. Misunderstandings about immunity were also observed with some
assuming that previously infected and recovered individuals were entirely protected from reinfection. Also, some
respondents attributed Covid-19 to divine punishment and believed that divine intervention through prayers
would provide a cure.
These misconceptions highlight the critical need for targeted, evidence-based health communication to correct
false beliefs and reinforce scientifically validated prevention and treatment measures.
Table 1: Misinformation and belief table
Misinformation
Number
of
Percentage out of
Belief in the
respondents who
encountered it
the total number
of respondents
misinformation
by those who
encountered it
Alcohol cures Covid-19
120
31.3%
65
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Ginger, Garlic and Local herbs cure
Covid-19
214
55.7
128
Covid-19 Vaccine brings impotence in
men
82
21.4
28
The government is using the
pandemic to get funding from donors
175
45.6
92
Covid-19 is a fake pandemic aimed at
population control
63
16.4
18
Sources of misinformation
The study sought to identify the various sources of Covid-19 misinformation to better understand the information
environment in which Anyole Radio operates. Respondents were asked to indicate the sources from which they
had encountered misinformation with an option being provided to report additional sources not captured in the
initial list. Findings revealed that only 0.03125% of respondents attributed misinformation to Anyole Radio,
while the majority reported receiving false information from other sources. This places Anyole Radio as a conduit
for factual information than a disseminator of misinformation. Some respondents indicated exposure to
misinformation from multiple sources, highlighting the complex and overlapping channels through which
inaccurate information spreads. The low attribution of misinformation to Anyole Radio underscores its potential
role in countering false narratives and promoting accurate public health information within the community.
Figure 1: Sources of Misinformation
The study found that social media was the leading source of Covid-19 misinformation with 67.12% of
respondents identifying platforms such as Facebook, WhatsApp, Instagram, Telegram and Twitter. The rapid,
unregulated dissemination of content, combined with algorithms that amplify engagement allows false
information to spread quickly often before it can be debunked. Internet sources beyond social media, including
blogs, websites and forums contributed to misinformation for 46.88% of respondents, while word of mouth
accounted for 36.98% highlighting the role of personal networks in perpetuating false beliefs. Radio broadcasts,
excluding Anyole Radio, were cited by 10.42% of respondents and print media was the least frequent source at
8.07% likely due to editorial oversight and slower dissemination. These findings underscore the omnipresence
of misinformation across digital, interpersonal and traditional media channels, emphasizing the importance of
media literacy, fact-checking and ethical communication during pandemics.
Factual Information from Anyole Radio
The study also examined the dissemination of factual information through Anyole Radio and its effectiveness in
reaching the audience. Factual content was obtained from the stations Covid-19 fact sheet, which guided
programming during the pandemic. A significant majority of respondents, 96.875%, reported relying on Anyole
Social Media
,
258
Word of
Mouth
,
142
Radio
,
40
Internet
,
180
Print Media
,
31
0
50
100
150
200
250
300
Social Media
Word of Mouth
Radio
Internet
Print Media
Sources of misinformation
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Radio for accurate information. This aligns with Mheidly and Fares (2020), who note that effective
implementation of preventive measures and health awareness relies heavily on the provision of vital information.
Chang (2012) further emphasizes the role of news media, including community radio in serving as a critical
source of health information. Similarly, Van Zyl (2005) highlights that community radio is particularly important
for populations with limited access to conventional information channels. Respondents reported receiving
multiple pieces of factual information though some highlighted just a single key message. These findings indicate
a high level of trust in Anyole Radio, supporting Tsai et al. (2020), who observed that not all media were equally
trusted during the Covid-19 pandemic. The results underscore the capacity of community radio to serve as a
reliable source of health information, especially in contexts where misinformation is widespread.
Table 2: Factual Information Table
Factual Information from Anyole Radio
Percentage of respondents
Proper use of face masks prevents the spread of Covid-19
78.125%
Maintaining the requisite social distance prevents the spread of the virus
78.125%
Regular washing of hands prevents the spread of the virus
39.06%
The Covid 19 vaccine is effective, tested and woks efficiently
26.04%
Covid 19 is a contagious disease
22.14%
Avoiding crowded places prevents spread of the virus
18.49%
Individuals of all ages are susceptible to Covid-19
0.26%
Covid 19 is caused by a virus
0.26%
Prolonged use of masks does not have any negative health effects
0.26%
Herbal medicine has not been proved to cure Covid-19
0.26%
Drinking alcohol does not prevent the spread of Covid 19
0.26%
Covid- 19 can be transmitted even in hot weather and areas
0.26%
Mosquito bites and vectors do not transmit Covid-19
0.26%
Individuals with flu-like symptoms should seek medical assistance
026%
These findings indicate a deliberate effort by Anyole Radio journalists to counter misinformation by providing
accurate and factual information through their broadcasts. Emphasis however, may have been placed on certain
topics more than others such as the proper use of face masks which was highlighted by the majority of
respondents. The station’s framing of the pandemic focused on providing information within a local context,
contrasting with Mutua and Oloo (2020), who found that international media coverage predominantly
emphasized Sinophobia, geopolitics, misinformation, crime and fake news. The approach taken by Anyole Radio
aligns with Mutoro (2021), who observed that Kenyan media framed the Covid-19 pandemic according to themes
of eminence, severity, action, assurance, conflict and impact, in that order.
SUMMARY CONCLUSIONS AND RECOMMENDATIONS
Summary of the findings
The study revealed a high prevalence of Covid-19 misinformation among the community within the 30 km
broadcast radius of Anyole Radio, with local herbal remedies, government funding narratives and
misconceptions about transmission and immunity being the most commonly reported. Social media emerged as
the primary source of misinformation (67.12%), followed by the internet (46.88%) and word of mouth (36.98%),
while radio including sources other than Anyole Radio accounted for only 10.42% of misinformation, with
Anyole Radio contributing negligibly (0.03125%).
Despite widespread misinformation, Anyole Radio was a trusted source of factual information for 96.875% of
the respondents. The station deliberately disseminated health information particularly on mask usage, hand
hygiene and social distancing thereby framing the pandemic in a local context. This approach contrasted with
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international media, which emphasized geopolitics, Sinophobia and misinformation but aligned with Kenyan
media’s emphasis on severity, action and impact.
The findings highlight that while misinformation spreads rapidly through digital and social channels, community
radio, particularly Anyole Radio, plays a critical role in mitigating misinformation and providing reliable,
contextually relevant health communication. The station’s localized framing and emphasis on factual content
demonstrate the potential of community radio to counter the infodemic during public health crises.
Conclusions
The study demonstrates that Covid-19 misinformation was highly prevalent among the community within
Anyole Radio’s broadcast radius, with social media, the internet and word of mouth serving as the primary
sources. Misconceptions ranged from unproven herbal remedies to flawed beliefs about transmission, immunity
and prevention. In contrast, Anyole Radio emerged as a trusted and reliable source of factual information, with
over 96% of respondents relying on the station for guidance on mask use, hand hygiene and social distancing.
The findings highlight the critical role of community radio in countering the infodemic. By framing Covid-19
information within a local context and emphasizing preventive measures, Anyole Radio effectively mitigated
misinformation while maintaining high audience trust. This underscores the potential of community radio to
serve as a frontline tool in public health communication especially during pandemics by providing timely,
accurate and culturally relevant information that complements broader media efforts.
Recommendations
1. Community radios like Anyole Radio should be supported with training, resources and partnerships with
health experts to strengthen their capacity to deliver accurate, timely and locally relevant health
information during public health crises, thereby countering misinformation effectively.
2. Initiatives should be implemented to educate listeners on critically evaluating information from social
media, word of mouth and other digital sources, empowering communities to identify and demistify
misinformation while relying on verified sources.
Suggestions for further research
The following recommendations are proposed for further studies:
1. Conduct a comparative study across multiple community radio stations in Kenya or the East African
region to assess variations in the prevalence of misinformation and the effectiveness of factual
information dissemination during health crises.
2. Investigate the effectiveness of targeted media literacy programs on reducing the belief and spread of
health-related misinformation among community radio audiences.
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