
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
ISSN No. 2454-6186 | DOI: 10.47772/IJRISS | Volume IX Issue XIV October 2025 | Special Issue on Management
www.rsisinternational.org
The study conducted by Cheong et al. (2016), "Digital Mediation of Religious Services in Multicultural
Communities", employed ethnographic methods in several multicultural churches in the U.S. and Singapore.
Their findings revealed that live streaming not only improved accessibility to worship but also strengthened
the spiritual connection for remote and migrant members. Online broadcasting allowed congregants to
maintain spiritual participation regardless of geographical boundaries, enhancing both attendance and
continuity of worship. The study recommended that religious leaders integrate multimedia training to improve
digital worship delivery.
The study conducted by Barna Group (2020), during the peak of the COVID-19 pandemic, assessed how
churches in the U.S. adapted to online streaming. Their national survey revealed that churches that switched to
live-streamed services experienced a 30–40% increase in overall worship attendance, including participation
from previously inactive members. The study concluded that online streaming helped break physical and
psychological barriers to participation, and advised religious institutions to maintain hybrid models post-
pandemic to ensure sustained accessibility.
The study conducted by Ndagijimana (2021), titled "The Effectiveness of Virtual Church Services during the
COVID-19 Pandemic in Rwanda", used a mixed-methods approach combining surveys and interviews from
urban congregations in Kigali. The study found that virtual services via Facebook and Zoom increased weekly
attendance by 50% during lockdowns. However, accessibility was limited in rural areas due to poor internet
infrastructure. The study concluded that online worship can substantially increase attendance and outreach if
supported by digital infrastructure and digital literacy initiatives.
The study conducted by Anning-Dorson and Agyei (2022), titled "Digital Worship and Religious Engagement
in Ghanaian Churches", used case studies and in-depth interviews to evaluate the impact of digital
broadcasting. The results showed that churches using digital streaming experienced higher retention of
younger congregants and increased diaspora participation. It concluded that digital broadcasting enhances
convenience, flexibility, and reach, although it may reduce interpersonal fellowship. The authors
recommended that churches balance in-person and digital services to optimize participation.
Digital communication tools and the effectiveness of communication and engagement during worship
services.
The study conducted by Baker and Wright (2017), titled "Digital Communication Tools in Religious Settings:
A Study of Church Websites and Social Media", employed a survey methodology to assess the use of church
websites, email newsletters, and social media in enhancing communication between clergy and congregants.
The findings indicated that digital communication tools increased engagement by providing regular, real-time
updates, prayer requests, and event notifications. The study concluded that these tools fostered a sense of
community and connection, especially for individuals unable to attend in person, and recommended churches
adopt a comprehensive digital communication strategy to strengthen relationships within their congregations.
The study conducted by Koh and Kim (2018), titled "Social Media as a Tool for Religious Communication: A
Case Study of Korean Churches", utilized qualitative interviews and focus groups to explore the role of social
media in church communication. Their findings suggested that platforms like Facebook and Instagram
enhanced congregation engagement by enabling direct communication between clergy and congregants,
allowing the sharing of sermon highlights, prayer requests, and event invitations. The study concluded that
social media tools helped create more interactive and participatory worship experiences, especially for
younger, tech-savvy individuals, and recommended integrating these tools into regular worship
communication to improve engagement and outreach.
The study conducted by Hutchings and Sharma (2019), titled "Communication and Engagement through
Digital Platforms: A Comparative Study of Traditional and Online Church Services", used a mixed-methods
approach combining surveys and participant observation to assess how digital tools were used in worship
services in both traditional and online settings. The study revealed that congregants participating in online
services via digital platforms such as Zoom, YouTube, and Facebook Live felt more engaged and included in
discussions and worship through the interactive features (comments, live prayer requests, polls). The