diverse online resources enhance learning. Compared to traditional textbooks, online education provides access
to videos, simulations, and case studies, catering to different learning preferences (Al Rawashdeh et al., 2021).
Despite these advantages, student engagement and motivation remain major challenges. A key issue is the lack
of real-time interaction, which can lead to feelings of isolation. Research shows that students in online settings
often feel disconnected from instructors and peers, which negatively affects their learning experience (Meşe &
Sevilen, 2021). Unlike face-to-face education, where discussions occur naturally, online learners must make a
conscious effort to engage in digital interactions. Another challenge is that online learning requires strong self-
regulation skills, which not all students possess. Iftanti et al. (2023) found that students who lack time
management and self-discipline often fall behind due to fewer external pressures compared to traditional
classrooms. Technological limitations also create barriers to effective learning. Not all students have equal
access to high-speed internet, reliable devices, or quiet study environments, affecting their ability to participate
in online courses (Alfarimba et al., 2021). Additionally, excessive screen time has been linked to mental
fatigue, reduced concentration, and lower retention rates (Stephani et al., 2023).
The effectiveness of online learning depends on how well it is structured. While some students thrive in
flexible, self-paced environments, others struggle with lack of structure, social isolation, and limited instructor
support. Many experts suggest blended learning models as a solution, combining online flexibility with face-
to-face engagement (Al Rawashdeh et al., 2021). Advancements in Artificial Intelligence (AI) and adaptive
learning offer new possibilities by providing personalized feedback and real-time learning support. However,
further research is needed to determine the long-term impact of these technologies on motivation and student
performance.
Cognitive Social Learning Theory
The Cognitive Social Learning Theory (CSLT) introduced by Bandura (1986) emphasizes the interaction
between cognitive, behavioral, and environmental factors in shaping motivation and learning. This theoretical
framework has been widely applied to online learning contexts, where self-efficacy, observational learning,
and social reinforcement play crucial roles in sustaining student motivation (Rahmat et al., 2021). While some
studies have demonstrated that self-regulation and autonomy are key predictors of motivation in online
environments (Chung et al., 2020), others highlight the necessity of instructor support and peer interaction to
prevent disengagement (Meşe & Sevilen, 2021).
Bandura’s (1986) framework aligns with Fowler’s (2018) Online Learning Motivation model, which identifies
expectancy, value, and social support as core determinants of motivation. Expectancy, measured by self-
efficacy and control beliefs, determines whether learners feel capable of succeeding in an online course. Value,
encompassing intrinsic and extrinsic goals, influences the level of engagement. Finally, social support, through
instructor guidance and peer collaboration, enhances motivation and persistence (Fowler, 2018). Thus, CSLT
provides a robust foundation for understanding online learning motivation through a multidimensional lens.
Motivation to learn Online
Learning online has brought about many benefits to both full-time and part-time learners. In a quantitative
study conducted by Chung et al. (2020), the respondents in the study generally agreed that online learning
motivated them in a lot of ways. The study investigated online readiness among UiTM Sarawak students. 91
respondents took part in this study and responded to the Online Learning Readiness Scale (OLRS) survey. As
stated earlier, in general, the respondents felt that online learning brought about many benefits and this is
because they were able to share ideas and at the same time learn from their mistakes when learning online.
Besides that, the researchers stressed that motivation is not only important but also influences what people
learn, how and when they choose to study. This has indeed proven that online learning has its benefits. A
similar finding was also found in a study conducted by Al Rawashdeh et al. (2021). The purpose of this
quantitative study was to identify the advantages and disadvantages of online learning among university
learners in the United Arab Emirates. 100 learners responded to a close-ended structure questionnaire and
responses were analysed using the Statistical Package for Social Science (SPSS). Results of the study revealed
that online learning increased learners’ motivation to learn. Al Rawashdeh et al. (2021) pointed out that online