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ILEIID 2025 | International Journal of Research and Innovation in Social Science (IJRISS)
ISSN: 2454-6186 | DOI: 10.47772/IJRISS
Special Issue | Volume IX Issue XXV October 2025
Warisan Maya Malay Culture Digital Ecosystem
1
Khairul Azfar bin Adzahar,
2
Mohd Fazil bin Jamaluddin,
3
Mohd Shafiz bin Saharan,
4
Mohd Zulkhairi
bin Abdul Hamid,
5
Etty Harniza bin Harun,
6
PM Dr. Mahazir bin Ismail
1 2 3 4 5 6
UiTM Kedah
*Corresponding Author
DOI: https://dx.doi.org/10.47772/IJRISS.2025.925ILEIID000027
Received: 23 September 2025; Accepted: 30 September 2025; Published: 05 November 2025
ABSTRACT
This paper introduces WarisanMaya, a mobile application that integrates education, commerce, and cultural
experiences into a unified digital platform. Designed as a cultural hub, WarisanMaya documents, celebrates,
and disseminates Malay heritage in an engaging and accessible manner, offering a dynamic alternative to
conventional repositories. Its uniqueness lies in interactive features that merge language learning with cultural
knowledge acquisition. Central to the application is the Malay Dictionary and Translation Tool, enabling users
to search words and phrases while learning cultural contexts and applications. Complementary features include
a Cultural Map for guided exploration of heritage sites, an Arts and Tradition Gallery functioning as a virtual
museum, and an Events Calendar that promotes experiential learning through real-time festival and workshop
participation. Beyond education, WarisanMaya empowers artisans and small enterprises by connecting them to
wider markets, promoting cultural sustainability and local economic resilience. The application directly
contributes to several UN Sustainable Development Goals (SDG4, SDG8, SDG11, and SDG17), exemplifying
how digital innovation can safeguard intangible heritage while advancing education and socio-economic
development.
Keywords: Malay language and heritage, Digital learning platforms, Cultural preservation, Mobile application
innovation, Experiential learning.
INTRODUCTION
In an era where digital technologies redefine human interaction and knowledge transfer, the preservation of
cultural heritage faces both opportunities and challenges. Conventional repositories such as museums and
archives remain invaluable, yet their accessibility is often limited by geography and static presentation.
Younger generations, increasingly immersed in digital ecosystems, require platforms that are interactive,
mobile, and adaptable to diverse learning preferences. Against this backdrop, WarisanMaya was
conceptualised as a digital cultural ecosystem to safeguard, revitalise, and promote Malay language and
heritage.
The application addresses two pressing needs: the need for authentic Malay language learning contexts and the
urgency of cultural preservation amidst globalisation. It does so by integrating education, commerce, and
cultural engagement within a single mobile platform, thereby fostering not only linguistic competence but also
socio-cultural appreciation.
Problem Statement
The Malay language and its associated cultural expressions are facing gradual erosion, particularly among
younger populations who are more engaged with global digital content than local traditions. While formal
education introduces the Malay language, the learning process is often disconnected from authentic cultural
experiences. Simultaneously, artisans, performers, and heritage custodians struggle to find sustainable
platforms to showcase their craft, limiting both economic opportunities and cultural transmission.
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ILEIID 2025 | International Journal of Research and Innovation in Social Science (IJRISS)
ISSN: 2454-6186 | DOI: 10.47772/IJRISS
Special Issue | Volume IX Issue XXV October 2025
Existing digital resources either focus narrowly on language or heritage, without offering a holistic, interactive,
and market-linked solution. The challenge, therefore, lies in developing an innovative platform that
simultaneously promotes language learning, enhances cultural knowledge, and sustains heritage-based
economic activities.
Objectives
The primary objectives of WarisanMaya are:
1. To provide an integrated mobile platform for Malay language learning contextualised within cultural
practices.
2. To document, preserve, and disseminate Malay heritage in interactive and engaging ways.
3. To connect artisans and small enterprises with wider markets, fostering economic resilience and cultural
sustainability.
4. To contribute to national and international agendas on education, culture, and sustainable development
through digital innovation.
PRODUCT DESCRIPTION & METHODOLOGY
WarisanMaya was designed as a mobile application combining education, cultural preservation, and
commerce. Its development followed a design thinking approach, ensuring user-centred innovation through
iterative phases of empathising, ideation, prototyping, and testing.
1. Malay Dictionary & Translation Tool: Offers word search with cultural context and practical usage
examples.
2. Cultural Map: Provides guided exploration of heritage sites, enriched with historical and cultural
narratives.
3. Arts & Tradition Gallery: A virtual museum showcasing performances, crafts, and rituals through
multimedia.
4. Events Calendar: Real-time updates on festivals, workshops, and heritage activities with integrated
booking functions.
The methodology involved needs assessment through surveys and focus groups, collaboration with cultural
experts for content authenticity, agile-based technical development, and pilot testing with students and artisans.
Potential Findings and Commercialization
Educational Impact
Initial trials indicate that WarisanMaya enhances both structured and informal Malay language learning. By
situating vocabulary within authentic cultural contexts, learners develop not only linguistic knowledge but also
socio-cultural competence. This dual approach positions the app as a supplementary tool for formal education
and as an independent resource for travellers, diasporic communities, and heritage enthusiasts.
Economic and Cultural Sustainability
The integration of commerce enables artisans and small cultural enterprises to reach wider audiences, creating
new economic opportunities. By embedding cultural products and services within the platform, WarisanMaya
positions itself as a catalyst for local economic resilience and cultural entrepreneurship.
Commercialisation Pathways
Commercial potential lies in partnerships with educational institutions, tourism agencies, and cultural
organisations. Subscription-based access, premium content, and in-app purchases provide sustainable revenue
models. Strategic collaborations with ministries and NGOs will enhance visibility, adoption, and long-term
viability.
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ILEIID 2025 | International Journal of Research and Innovation in Social Science (IJRISS)
ISSN: 2454-6186 | DOI: 10.47772/IJRISS
Special Issue | Volume IX Issue XXV October 2025
NOVELTY AND RECOMMENDATIONS
The novelty of WarisanMaya lies in its holistic integration of education, cultural preservation, and commerce
within a single mobile application. Unlike existing platforms, it does not treat language and heritage as isolated
domains but as interdependent components of identity and learning. The application advances a new paradigm
of cultural digital ecosystems where knowledge, practice, and economy coalesce.
For future development, recommendations include:
1. Expanding multilingual support to reach global audiences.
2. Incorporating AI-driven personalization for adaptive learning.
3. Establishing collaborations with regional heritage custodians to expand cultural content.
4. Continuous engagement with user communities to ensure relevance and inclusivity.
ACKNOWLEDGEMENTS
The authors gratefully acknowledge University Technology MARA (UiTM) Kedah for institutional support,
cultural experts for their invaluable contributions, and artisans who generously shared their knowledge and
craft. Special appreciation is extended to the development team and pilot testers whose feedback was critical in
refining the application.
REFERENCES
1. UNESCO. (2018). Safeguarding intangible cultural heritage in the digital era. Paris: UNESCO Publishing.
2. Prensky, M. (2001). Digital natives, digital immigrants. On the Horizon, 9(5), 16.
3. Selwyn, N. (2016). Education and technology: Key issues and debates (2nd ed.). Bloomsbury.
4. Tapscott, D. (2009). Grown up digital: How the net generation is changing your world. McGraw-Hill.