Learners find it hard to master English pronunciation, especially when it comes to silent letters. This is because

most of them only memorise words and don't get enough exposure to other types of learning materials. This

new idea fills in the gap by creating an interactive digital flipbook that helps teachers and students learn and

teach silent letters in English. This flipbook also has visual aids (pictures), audio pronunciation, and gamified

other outside of class. The concept has significant potential for application in ESL contexts and can be

commercialised as an expanded digital toolkit for teaching pronunciation in schools, language centres, and

institutions of higher education.

The correct pronunciation of words is a very important yet challenging activity among second language

speakers, especially when the language is not English and communication in that language is not a priority

(Derwing and Munro, 2023). Pronunciation problems may hinder communication, weaken learners and their

confidence, and negatively influence overall proficiency (Jenkins, 2021). Because students often use

orthography too much when speaking, the silent letters in the words knight, psychology, and write present

memorisation. Two examples of technology-based tools that are increasingly recognised in terms of their

ability to transform memorisation into something interesting are digital flipbooks and gamified apps (Chien,

2021; Park and Warschauer, 2023). This new idea fills in the gap by creating an interactive digital flipbook

that helps teachers and students learn and teach silent letters in English. This flipbook, titled 'Flipping Silence,'

adopts a multimodal learning framework and is structured to address the shortcomings of traditional rote

learning. It integrates key features such as visual aids (pictures), audio pronunciation, and gamified learning

through the built-in Wordwall exercises. The design adheres to the principles of multimedia learning (Mayer,

2021) and cognitive load theory (Sweller et al., 2022), combining visual and aural elements to improve

understanding and memorisation.

an interactive flipbook with gamification, audio, images, and peer sharing, this innovation directly fills these

pedagogical gaps. The flipbook tries to increase the motivation, accuracy of pronunciation and independence

of learners by transforming the fixed rules into multiple modal experience and collaborative situations

(Rahman et al., 2024).

1. To create an interactive flipbook for learning silent letters.

The innovation was developed using Heyzine, an online platform chosen for its ease of use and capability for

and-drop, matching, and quizzes) serve as a gamified review mechanism, which is supported by research

showing that gamification increases motivation, enjoyment, and long-term practice in language classes (Suh

and Wagner, 2023). Review activities are turned into a game-based format to change them into a fun

experience and deal with learner motivation, encouraging repeat practice (Deterding et al., 2011). A design-

based research approach was adopted in the development of the product. The first prototypes were tested with

undergraduates of the Bachelor of Education (TESL) degree programme studying a Phonetics and Phonology

course at Universiti Poly-Tech Malaysia. The information was gathered by observing classes, using short

feedback questionnaires and conducting informal interviews. The iterative use of feedback served to improve

The survey results reveal that students responded positively to the innovation. The highest-rated feature was

the Wordwall integration (M = 4.7, 94%), indicating that gamified activities were particularly effective in

enhancing motivation. Similarly, audio support (M = 4.6, 91%) and visual cues (M = 4.5, 88%) were rated

rules. The community-sharing component (M = 4.4, 84%) was also valued, as it encouraged peer contribution

and collaborative learning. Overall satisfaction with the flipbook was notably high (M = 4.7, 93%).

Survey results were confirmed by interview responses. The motivational value of gamification was highlighted

by a student who said, "The games made learning silent letters fun, like playing instead of memorising." "I

but also enhanced engagement, autonomy, and collaborative participation.

This innovation has great promise from the standpoint of commercialisation. Scalability across ESL contexts,

such as schools, language centres, and higher education, is demonstrated by the innovation. It can be extended

to address additional phonological difficulties (such as vowel reduction, stress pattern and intonation), and it

can be incorporated into institutional licensing models or sold as a subscription-based toolkit (Hashim et al.,

2023). It is positioned as a viable educational product due to its alignment with global trends in digital

language learning (OECD, 2022). Several commercial pathways are feasible:

Press.