approach, learners interacted with QissahConnect over four weeks through narrated audiobooks, vocabulary-

targeted tasks, and reflective assessments, accessible via mobile and online formats. Findings indicate a

marked increase in vocabulary retention, from 45% pre-intervention to 82% post-intervention, alongside a

significant rise in learner motivation and satisfaction. Thematic analysis further revealed enriched cultural

awareness, empathy development, and deeper learner connection to indigenous narratives. These results

support the pedagogical potential of integrating authentic cultural content with digital tools to foster inclusive,

learner-centered experiences. Beyond language gains, QissahConnect serves as a model for culturally

responsive education, bridging linguistic proficiency with heritage preservation. Aligned with global education

priorities (SDGs 4, 10, and 11), the platform demonstrates strong commercialization prospects through mobile

apps, institutional e-learning licenses, and subscription-based audiobook packages. By offering a sustainable,

fostering global communication (Warschauer, 2020), cultural empathy, and equitable access to education.

Within this broader educational landscape, Arabic has gained prominence as a global language; however, non-

native learners often encounter persistent challenges that hinder their progress. Conventional Arabic language

learning tools frequently rely on rote memorization (Jones & Lee, 2018; Hassan & Youssef, 2019),

decontextualized drills, and outdated materials that fail to reflect authentic cultural contexts or promote

meaningful learner engagement (Jones & Lee, 2018; Hassan & Youssef, 2019). This disconnect limits

vocabulary retention, reduces motivation, and contributes to uneven learning outcomes (Smith, 2020) across

diverse learner groups.

largely absent from formal education systems. The neglect of Semai folktales (Ali & Subri, 2020), as

cultural gaps, enhance learner motivation and retention, and preserve valuable oral traditions. By situating

language learning within meaningful cultural narratives, QissahConnect offers a model for more engaging,

relevant, and sustainable education in a globalized era. Therefore, there is an urgent need for innovative

solutions like QissahConnect, which not only integrate authentic cultural storytelling with modern technology

but also preserves endangered Semai oral heritage while enhancing Arabic language proficiency in a relevant,

motivating, and culturally respectful way.

The significance of this project lies in its dual impact: advancing inclusive language education while

safeguarding indigenous heritage through a scalable, learner-centered digital innovation.

after implementation?

most to their satisfaction?

sustained engagement?

understanding and appreciation of Semai indigenous culture?

This study adopted a mixed-methods design (Burston, 2015; Stockwell & Hubbard, 2013) to evaluate the

effectiveness of QissahConnect. A total of 40 non-native Arabic learners (aged 18–22) from Universiti

- Satisfaction Questionnaire (10 Likert-Scale Items, Α = .87).

- Reflective Journals and Focus Group Interviews, Thematically Coded (Braun & Clarke, 2006) Using Braun

& Clarke’s (2006) Framework.

Quantitative Data Were Analysed Using Paired-Sample T-Tests and Repeated-Measures Anova to Measure

Vocabulary Retention and Motivation Changes. Qualitative Responses Were Coded Inductively, And Themes

Were Validated Through Peer Debriefing. This Approach Provided Triangulated Evidence of Qissahconnect’s

Pedagogical Effectiveness While Capturing Learner Experiences in Depth.

QissahConnect: Semai Stories in Arabic is an innovative digital storytelling platform designed to enhance

the content flexibly on mobile devices and computers, making it suitable for classrooms, self-paced study, or

This diagram illustrates the five-step process learners follow when using QissahConnect to improve their

Arabic language skills through digital storytelling:

ownership and curiosity.

in Arabic. This step strengthens listening comprehension and introduces authentic language in context.

understanding. These tasks may include quizzes, matching activities, or comprehension questions

This cycle creates a continuous, engaging learning loop that blends listening, active practice, and self-

reflection. It ensures that learners not only understand the story content but also retain vocabulary and develop

greater cultural awareness (Cummins & Early, 2011) and confidence in using Arabic.

intervention to four weeks after implementation?

activities, vocabulary retention improved (Burston, 2015; Lee, 2019) significantly to 68%. This increase shows

continued exposure and repeated practice through the platform led to sustained vocabulary acquisition over

Overall, the findings clearly indicate that QissahConnect effectively enhances vocabulary retention. The

consistent improvement—rising from 45% to 82%—suggests that integrating culturally relevant storytelling

and multimedia learning can substantially strengthen language outcomes. These results support the value of

using innovative, culturally rooted educational technology to boost learner engagement and achievement.

 Mobile app subscription plans (freemium model with RM10 monthly premium features), and

 Evaluate Teacher Training Integration, Equipping Instructors with Resources to Scaffold Storytelling-

It is also recommended to integrate teacher training resources to support educators in effectively embedding

the platform within their language instruction, thereby maximizing learning outcomes (Brown & Smith, 2021).

To sustain long-term motivation, enhancing interactivity through the inclusion of gamified features, quizzes,

and discussion forums is advised (Hassan & Youssef, 2019). Lastly, conducting longitudinal studies is essential

to evaluate the enduring effects of QissahConnect on vocabulary retention, cultural knowledge, and learners’

attitudes toward intercultural understanding (Lee, 2019).

We extend our heartfelt thanks to University Technology MARA Cawangan Kedah for their support and

resources throughout this study. Special gratitude goes to the Semai community for generously sharing their

rich cultural heritage and stories, which form the heart of this initiative. We also acknowledge the valuable

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Mohamed, 2021; Yang & Wu, 2021) for engagement. Computers & Education, 164, 104121.

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