{"id":3165,"date":"2020-06-16T06:51:59","date_gmt":"2020-06-16T06:51:59","guid":{"rendered":"https:\/\/www.rsisinternational.org\/journals\/ijriss\/?page_id=3165"},"modified":"2020-06-16T06:51:59","modified_gmt":"2020-06-16T06:51:59","slug":"volume-ii-issue-i","status":"publish","type":"page","link":"https:\/\/rsisinternational.org\/journals\/ijriss\/digital-library\/volume-ii-issue-i\/","title":{"rendered":"Volume II Issue I"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3165\" class=\"elementor elementor-3165 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0a56b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0a56b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab0a822\" data-id=\"ab0a822\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0a9b4 elementor-widget elementor-widget-text-editor\" data-id=\"ab0a9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-size: 18pt;\"><strong>The Causes and Effects of Industrial Disputes by the Academic Staff Union of Colleges of Education: A Case Study of Federal College of Education, Zaria<\/strong><\/span><\/p>\r\n<p><strong>Yusuf Halilu Zakari &#8211; January 2018 Page No.: 01-07<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0aa99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0aa99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab0ac68\" data-id=\"ab0ac68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0ade0 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"ab0ade0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1791\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">Abstract<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1792\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">Authors<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1793\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">References<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1794\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">Cite<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1795\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">Full Text PDF<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1796\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1796\" aria-expanded=\"false\">Enhanced Article (HTML)<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">Abstract<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1791\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1791\" tabindex=\"0\" hidden=\"false\"><\/p>\r\n<p align=\"justify\">Education plays a crucial role in driving the process of sustainable national development. This originates from the central position it occupies in nation building but unfortunately, industrial disputes have remained pervasive in the nation\u2019s tertiary education sub \u2013 sector. This work is premised on determining the causes and effects of industrial disputes by the Academic Staff Union of Colleges of Education (COEASU) with special reference to the Federal College of Education, Zaria (FCEZ) from 1999 \u2013 2014. It puts firmly that, the recent industrial dispute between the Colleges of Education Academic Staff Union (COEASU) and Federal Government of Nigeria (FGN) relates to class dispute which is aimed at protecting the interest of the present and future working force of the Colleges of Education (CoEs) and sister institutions against any form of exploitative tendencies from the Federal Government. The study adopted the experimental survey research and it studied a population of staff and students of the Federal College of Education, Zaria (FCEZ) wherein a sample size of 268 was drawn from the population accordingly using probability sampling. A total of two hundred and sixty \u2013 eight (268) questionnaires were administered to the sampled respondents by means of the simple random sampling (SRS) technique while the data was analysed utilizing the Chi \u2013 square inferential statistical test.The research findings revealed that while the frequency of dispute(s) in the college system still remains low till date, the causes of dispute were not limited to the non \u2013 payment of workers\u2019 entitlements, lack of conducive working environment, but more importantly government\u2019s penchant renege for agreements. Also, the effects include loss of man \u2013 hour, poor academic performance amongst others. However, it recommends that COEASU should explore effectively the principles of collective bargaining through dialogue; periodic needs assessment so as to address infrastructural deficiencies in the Colleges; and the government should at all times respect and fulfil agreements reached with the union so as to boost productivity in the system through effective industrial relations.<\/p>\r\n<p align=\"justify\"><i class=\"fa fa-clone\"><\/i> Page(s): 01-07\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<i class=\"fa fa-calendar \"><\/i> Date of Publication: 18 January 2018<\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">Authors<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1792\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1792\" tabindex=\"0\" hidden=\"hidden\"><span class=\"html-tag\"><i class=\"fa fa-user\"><\/i>\u00a0<strong>Yusuf Halilu Zakari<\/strong><\/span><\/p>\r\nDepartment of Economics, School of Arts and Social Sciences,Federal College of Education, P.M.B. 1041, Zaria, Kaduna State, Nigeria.\r\n\r\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">References<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1793\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1793\" tabindex=\"0\" hidden=\"hidden\">[1]\tAbayomi, A. and Arenyeka, L. (2013). FG has 60 days to meet our demands or else\u2026 \u2014 COEASU. Retrieved from https:\/\/www.vanguardngr.com\/2013\/09\/fg-has-60-days-to-meet-our-demands-or-else-coeasu\/ dated 20th March, 2015.\r\n[2]\tAdegoroye, A.A. and Ayinde, A.T. (2007). \u201cCauses and Effects of Industrial Conflicts in the Teaching Service of Osun State, Nigeria\u201d. IFE PsychologIA: An International Journal, Vol. 15(2). Pp. 198 \u2013 211.\r\n[3]\tAjewole, I.P. (2014). \u201cManaging Labour Unrest in Nigerian Universities\u201d. Journal of Education and Leadership Development. Vol. 6(2). Pp. 93 \u2013 107.\r\n[4]\tAkpala, A. (1982). \u201cIndustrial Relations Model for Developing countries, the Nigerian System: Enugu\u201d: Fourth Dimension Publisher.\r\n[5]\tAkume, A.T. and Abdullahi, Y.M. (2013). \u201cChallenges and Prospects of Effective Industrial Conflict Resolution in Nigeria\u201d. Journal of Social Sciences, 36(2). Pp. 199 \u2013 208.\r\n[6]\tArputharaj, M.J. and Gayatri, R. (2014). \u201cA Critical Analysis on Efficacy of Mechanism to Industrial Disputes Resolution in India\u201d. International Journal of Current Research and Academic Review. Vol. 2(8). Pp. 328 \u2013 344.\r\n[7]\tBassey, E.N. (2009). \u201cThe Scenario of Industrial Conflicts and Resolution: A Case Study of Nigeria Labour Union\u201d. Unpublished Higher National Diploma Dissertation. Delta: College of Accountancy and Computer Technology.\r\n[8]\tChidi, C.O. and Okpala, O.P. (2012). \u201cTheoretical Approaches to Employment and Industrial Relations: A Comparison of Subsisting Orthodoxies\u201d. Theoretical and Methodological Approaches to Social Sciences and Knowledge Management, Prof. Asunci\u00f3n Lopez-Varela (Ed.), InTech, DOI: 10.5772\/38289. Retrieved fromhttps:\/\/www.intechopen.com\/books\/theoretical-and-methodological-approaches-to-social-sciences-and-knowledge-management\/theoretical-approaches-to-employment-and-industrial-relations-a-comparison-of-subsisting-orthodoxiesdated 10th May, 2015.\r\n[9]\tDamachi, U.G. (1990). Industrial Relations: A Development Dilemma: Enugu: Fourth Dimension Publishers.\r\n[10]\tDhakal, S. (2011). Industrial Relations. Retrieved from http:\/\/www.slideshare.net\/samraktnpdh\/ir-complete-9252606 dated 14th October, 2013.\r\n[11]\tEkundayo, H.T. (2012). \u201cTowards Strengthening the Relationship between Trade Unions and University Management in Nigeria\u201d. African Research Review, Vol. 6 (2), No. 25, Pp. 266 \u2013 273.\r\n[12]\tFarnham, D. (2000). Employee Relations in Context. CIPD Publishing, 2nd Edition. Retrieved from https:\/\/books.google.com.ng\/books?id=GsaQLY3w- Y4C&#038;printsec=frontcover&#038;source=gbs_ge_summary_r&#038;cad=0#v=onepage&#038;q&#038;f=false dated 12th April, 2015.\r\n[13]\tFatile, J.O. and Adejuwon, K.D. (2011). \u201cConflict and Conflict Management in Tertiary Institutions: The Case of Nigerian Universities\u201d. European Journal of Humanities and Social Sciences, Vol. 7, No. 1, Pp. 274 \u2013 288.\r\n[14]\tHolton. S.A. (1998), \u201cAcademic Mortar to Mend the Cracks: The Holton Model for Conflict Management\u201d, In Holton. S.A (ed), Mending the Cracks in the Ivory Tower: Strategies for Conflict Management in Higher Education. Bolton, MA: Anker Publishing, Inc.,\r\n[15]\tHyman, R. (1975). \u201cIndustrial Relations: A Marxist Introduction\u201d. London: Macmillan.\r\n[16]\tIge, K., Adeyeye, F. and Aina, S. (2011). \u201cAn Empirical Study of the Factors Influencing Industrial Conflicts in Nigeria (1980 \u2013 2010)\u201d. European Journal of Humanities andSocial Sciences, Vol. 10, No. 1, Pp. 423 \u2013 439.\r\n[17]\tKayode, G. (2015). FG\/ASUU&#8217;s endless industrial dispute. Retrieved fromhttp:\/\/www.wordkraftmedia.com\/wordkraft_articles.php?recordID=38 dated 2nd April, 2015.\r\n[18]\tNdum, V.E. and Stella, M.O. (2013). \u201cConflict Management in the Nigerian University System\u201d. Journal of Educational and Social Research, Vol. 3(8). Pp. 17 \u2013 23.\r\n[19]\tNoah, Y. (2008). \u201cAssessment of the Evolution and Development of Industrial Relations in Nigeria\u201d. LIJOMASS. Vol. 1(1). Pp. 1 \u2013 15.\r\n[20]\tNwaocha, C. (1984). The case for industrial democracy, In P.N.O. Ejiofor and V.A. Aniagoh (eds) Managing the Nigerian worker. Ikeja: Longman.\r\n[21]\tOghenekaro, O. (2013). Nigeria University Lecturers Commence Indefinite Strike. Retrieved from https:\/\/www.channelstv.com\/2013\/07\/01\/university-lecturers-commence-indefinite-strike\/ dated 17th February, 2015.\r\n[22]\tOgunbameru, A. O. (2004). Organisational Dynamics. Ibadan: Spectrum Books Ltd.\r\n[23]\tOjo, J. (2013). Implications of ASUU, ASUP strikes. Retrieved from https:\/\/jideojong.blogspot.com.ng\/2013\/07\/implications-of-asuu-asup-strikes.html dated 13th March, 2015.\r\n[24]\tOloyede, I.O (1999). Cultural Pluralism as a Challenge to the Effectiveness of University Education in Fostering the Culture of Dialogue and Understanding. Paper delivered at the 2009 IAU Conference on \u201cThe role of higher education in fostering the culture of dialogue and understanding in Nigeria\u201d Notre Dame University, Louaize, Lebanon, November 4 \u2013 6, 2009.\r\n[25]\tOnyeonoru, I. P. (2005). Industrial conflict in historical context: Evolution, management and transformation. In I.O. Albert (ed). Perspectives on peace and conflict in Africa. Ibadan: John Archers (Publishers) Ltd.\r\n[26]\tOtobo, D. (2000). Industrial Relations: Theory and Controversies. Lagos: Malthouse Press Ltd.\r\n[27]\tOyeniran, O. (2013). ASUU Strike: Causes and Implication of Education Worker\u2019s Strike. Retrieved from https:\/\/omojuwa.com\/2013\/10\/asuu-strike-causes-and-implication-of-education-workers-strike-by-oluwaseun-oyeniran\/ dated 27th May, 2015.\r\n[28]\tRose, E.D. (2008). Employment Relations. (3rded). London: Pearson Education Ltd.\r\n[29]\tSudha, T. (2013). Industrial Conflict. Retrieved from http:\/\/www.slideshare.net\/psudhamba\/ii-unit-irlw dated 14th October, 2013.\r\n\r\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">Cite<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1794\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1794\" tabindex=\"0\" hidden=\"hidden\">Yusuf Halilu Zakari &#8220;The Causes and Effects of Industrial Disputes by the Academic Staff Union of Colleges of Education: A Case Study of Federal College of Education, Zaria&#8221; International Journal of Research and Innovation in Social Science (IJRISS) vol.2 issue 1, pp.01-07 January 2018\u00a0 URL:\u00a0https:\/\/www.rsisinternational.org\/journals\/ijriss\/Digital-Library\/Vol.2&#038;Issue1\/01-07.pdf <\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">Full Text PDF<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1795\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1795\" tabindex=\"0\" hidden=\"hidden\"><\/p>\r\n<p style=\"text-align: center;\"><strong>Download PDF<\/strong><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.rsisinternational.org\/journals\/ijriss\/Digital-Library\/Vol.2&#038;Issue1\/01-07.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-1787\" src=\"https:\/\/www.rsisinternational.org\/journals\/ijrsi\/wp-content\/uploads\/2018\/01\/pdf.png\" alt=\"pdf\" width=\"89\" height=\"89\" \/><\/a><\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1796\" aria-expanded=\"false\">Enhanced Article (HTML)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1796\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1796\" tabindex=\"0\" hidden=\"hidden\"><\/p>\r\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.rsisinternational.org\/virtual-library\/papers\/the-causes-and-effects-of-industrial-disputes-by-the-academic-staff-union-of-colleges-of-education-a-case-study-of-federal-college-of-education-zaria\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Causes and Effects of Industrial Disputes by the Academic Staff Union of Colleges of Education: A Case Study of Federal College of Education, Zaria<\/a><\/strong><\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0be48 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab0be48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0f8ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0f8ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab0fb57\" data-id=\"ab0fb57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0fd24 elementor-widget elementor-widget-text-editor\" data-id=\"ab0fd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-size: 18pt;\"><strong>Factors Affecting Buying Behavior of Ecofriendly Cars<\/strong><\/span><br \/>\r\n<strong>Romi Sainy &#8211; January 2018 &#8211; Page No.: 08-12<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0fdfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0fdfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab0ffab\" data-id=\"ab0ffab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab100ee elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"ab100ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1791\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">Abstract<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1792\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">Authors<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1793\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">References<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1794\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">Cite<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1795\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">Full Text PDF<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1796\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1796\" aria-expanded=\"false\">Enhanced Article (HTML)<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">Abstract<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1791\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1791\" tabindex=\"0\" hidden=\"false\"><\/p>\r\n<p align=\"justify\">The aim of the customer study is automobiles. The study is being carried out to understand the awareness of customers on environment friendly cars. The study has been conducted keeping in mind age group, geographical area and other factors of the respondent.<\/p>\r\n<p align=\"justify\"><i class=\"fa fa-clone\"><\/i> Page(s): 08-12\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<i class=\"fa fa-calendar \"><\/i> Date of Publication: 18 January 2018<\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">Authors<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1792\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1792\" tabindex=\"0\" hidden=\"hidden\"><span class=\"html-tag\"><i class=\"fa fa-user\"><\/i>\u00a0<strong>Romi Sainy<\/strong><\/span><br \/>\r\nJaipuria Institute of Management Indore, Madhya Pradesh, India<\/p>\r\n\r\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">References<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1793\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1793\" tabindex=\"0\" hidden=\"hidden\">[1].\thttps:\/\/www.ibef.org\/industry\/india-automobiles.aspx  :accessed on October 21,2017\r\n[2].\tLane, B., &#038; Potter, S. (2007). The adoption of cleaner vehicles in the UK: exploring the consumer attitude\u2013action gap. Journal of cleaner production, 15(11), 1085-1092.\r\n[3].\tNoblet, C. L., Teisl, M. F., &#038; Rubin, J. (2006). Factors affecting consumer assessment of eco-labeled vehicles. Transportation Research Part D: Transport and Environment, 11(6), 422-431.\r\n[4].\tMalhotra and Dash (2011). Marketing Research an Applied Orientation, Pearson, New Delhi, pp 590.\r\n[5].\tMenon, B., &#038; Raj, J. V. (2012). Model development and validation for studying consumer preferences of car owners. International Journal of Marketing and Technology, 2(5), 148. \r\n[6].\tMonga, N., Chaudhary, B., &#038; Tripathi, S. (2012). Car market and buying behavior: A study of consumer perception. International Journal of Research in Management, Economics and Commerce, 2(2), 44-63.\r\n[7].\tOzaki, R., &#038; Sevastyanova, K. (2011). Going hybrid: An analysis of consumer purchase motivations. Energy Policy, 39(5), 2217-2227.\r\n[8].\tRamita Verma, Shubhkamana Rathore (2015). PEST Analysis for Indian Luxurious Car Market.IJMSSR Vol. 2, No.1 pp.22-26. \r\n[9].\tShende, V. (2014). Analysis of research in consumer behavior of automobile passenger car customer. International Journal of Scientific and Research Publications, 4(2), 1.\r\n\r\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">Cite<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1794\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1794\" tabindex=\"0\" hidden=\"hidden\">Romi Sainy &#8220;Factors Affecting Buying Behavior of Ecofriendly Cars&#8221; International Journal of Research and Innovation in Social Science (IJRISS) vol.2 issue 1, pp.08-12 January 2018 URL: https:\/\/www.rsisinternational.org\/journals\/ijriss\/Digital-Library\/Vol.2&#038;Issue1\/08-12.pdf<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">Full Text PDF<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1795\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1795\" tabindex=\"0\" hidden=\"hidden\"><\/p>\r\n<p style=\"text-align: center;\"><strong>Download PDF<\/strong><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.rsisinternational.org\/journals\/ijriss\/Digital-Library\/Vol.2&#038;Issue1\/08-12.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-1787\" src=\"https:\/\/www.rsisinternational.org\/journals\/ijrsi\/wp-content\/uploads\/2018\/01\/pdf.png\" alt=\"pdf\" width=\"89\" height=\"89\" \/><\/a><\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1796\" aria-expanded=\"false\">Enhanced Article (HTML)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1796\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1796\" tabindex=\"0\" hidden=\"hidden\"><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.rsisinternational.org\/virtual-library\/papers\/factors-affecting-buying-behavior-of-ecofriendly-cars\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Factors Affecting Buying Behavior of Ecofriendly Cars<\/strong><\/a><\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1107d elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab1107d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab1117c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab1117c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab1131a\" data-id=\"ab1131a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab11446 elementor-widget elementor-widget-text-editor\" data-id=\"ab11446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<\/p>\r\n<p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab114f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab114f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab11679\" data-id=\"ab11679\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab117a2 elementor-widget elementor-widget-text-editor\" data-id=\"ab117a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-size: 18pt;\"><strong>ATL, BTL and TTL Marketing in Education Industry<\/strong><\/span><\/p>\r\n<p><strong>Dr. Nidhi Arora &#8211; January 2018 Page No.: 13-15<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab1184d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab1184d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab119d2\" data-id=\"ab119d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab11b0f elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"ab11b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1791\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">Abstract<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1792\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">Authors<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1793\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">References<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1794\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">Cite<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1795\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">Full Text PDF<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1796\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1796\" aria-expanded=\"false\">Enhanced Article (HTML)<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">Abstract<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1791\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1791\" tabindex=\"0\" hidden=\"false\"><\/p>\r\n<p align=\"justify\">Guardians know that the cost of education has raised these years. As of now, there is merciless rivalry among different private education institutions. Though quality and employability are the fundamental worries of capable foundations, cash stamping organizations which point high rate of return bait and occupy the guardians and the understudies through appealing promotions, by by passing consumer loyalty. Be that as it may, the accomplishment of these foundations will be conceivable just in the short run.  A very much planned instructive advertising methodology is the need of great importance for guaranteeing achievement and survival in the market.<\/p>\r\n<p align=\"justify\"><i class=\"fa fa-clone\"><\/i> Page(s): 13-15\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<i class=\"fa fa-calendar \"><\/i> Date of Publication: 18 January 2018<\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">Authors<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1792\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1792\" tabindex=\"0\" hidden=\"hidden\"><span class=\"html-tag\"><i class=\"fa fa-user\"><\/i>\u00a0<strong>Dr. Nidhi Arora<\/strong><\/span><br \/>\r\nBanasthali Vidyapith, Vanasthali, Rajasthan   <\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">References<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1793\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1793\" tabindex=\"0\" hidden=\"hidden\">[1].\tAll India Management Association (2009),MAT Bulletin, 3rd May.\r\n[2].\tBaines, Fill Chris and Page (2009)Marketing, Oxford University Press, FirstIndianEdition, New Delhi.\r\n[3].\tBaran, Galka, and Strunk (2008),Customer Relationship Management,CengageLearning, India Edition, New Delhi.\r\n[4].\tKumar and Meenakshi (2009), MarketingManagement, Vikash Publishing HouseLimited, New Delhi.\r\n[5].\tMarketing of Educational Services: A New Strategy for Customer Satisfaction,   Dr. D. Maria Antony Raj, Dr. M. Raguraman, Prof. R. VeerappanInternational Journal of scientific research and management (IJSRM) Volume  Issue 8 Page 435-440 2013. \r\n[6].\t Andrew Paul Williams, Kaye D Trammell, Candidate Campaign E-Mail Messages in the Presidential Election, 2004, The American BehavioralScientist. Thousand Oaks: Dec 2005. Vol. 49, Iss. 4; pg. no. 560, 15\r\n[7].\tDuncan, Tom R., and Everett, Stephen E., 1993. Client Perceptions ofIntegrated Marketing Communications. Journal of Advertising Research, pg.no.30-39.\r\n[8].\tDurkin, M. and Lawlor, M.-A., 2001. The implications of the internet on theadvertising agency-client relationship. The Services Industries Journal, pg. no.90-175.\r\n[9].\tFill, C., 1999. Marketing Communications: contexts, Contents and strategies.2nd ed. Prentice Hall Europe.\r\n[10].\tFoux, G., (2006). Consumer-generated media: Get your customers involved.Brand Strategy, pg. no.38-39.\r\n[11].\tSmith, P. R. and Taylor, J., 2004. Marketing Communications: An IntegratedApproach. Edition 4, Malta: Gutenberg Press,\r\n[12].\tSchultz, D. E., and Schultz, H.F., 1996. Transitioning MarketingCommunication into the 21stCentury. Journal of Marketing Communications,4, pg. no. 9 &#8211; 26.\r\nWebsites\r\n[13].\thttps:\/\/www.feedough.com\/atl-btl-ttl-marketing\/\r\n[14].\thttps:\/\/digitalready.co\/blog\/best-practices-of-digital-marketing-in-the-education-sector\r\n[15].\thttp:\/\/edtechreview.in\/trends-insights\/trends\/2439-importance-of-digital-marketing-in-the-education-industry\r\n[16].\thttp:\/\/www.imarks.in\/impact-digital-marketing-education-industry\/\r\n\r\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">Cite<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1794\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1794\" tabindex=\"0\" hidden=\"hidden\">Dr. Nidhi Arora &#8220;ATL, BTL and TTL Marketing in Education Industry&#8221; International Journal of Research and Innovation in Social Science (IJRISS) vol.2 issue 1, pp.13-15 January 2018\u00a0 URL:\u00a0https:\/\/www.rsisinternational.org\/journals\/ijriss\/Digital-Library\/Vol.2&#038;Issue1\/13-15.pdf<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">Full Text PDF<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1795\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1795\" tabindex=\"0\" hidden=\"hidden\"><\/p>\r\n<p style=\"text-align: center;\"><strong>Download PDF<\/strong><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.rsisinternational.org\/journals\/ijriss\/Digital-Library\/Vol.2&#038;Issue1\/13-15.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-1787\" src=\"https:\/\/www.rsisinternational.org\/journals\/ijrsi\/wp-content\/uploads\/2018\/01\/pdf.png\" alt=\"pdf\" width=\"89\" height=\"89\" \/><\/a><\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1796\" aria-expanded=\"false\">Enhanced Article (HTML)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1796\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1796\" tabindex=\"0\" hidden=\"hidden\"><\/p>\r\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.rsisinternational.org\/virtual-library\/papers\/atl-btl-and-ttl-marketing-in-education-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">ATL, BTL and TTL Marketing in Education Industry<\/a><\/strong><\/p>\r\n<p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1ad1f elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab1ad1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1516097735782{margin-bottom: 10px !important;}&#8221;][vc_column][vc_column_text]The Causes and Effects of Industrial Disputes by the Academic Staff Union of Colleges of Education: A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1439,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3165","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rsisinternational.org\/journals\/ijriss\/wp-json\/wp\/v2\/pages\/3165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rsisinternational.org\/journals\/ijriss\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rsisinternational.org\/journals\/ijriss\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rsisinternational.org\/journals\/ijriss\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rsisinternational.org\/journals\/ijriss\/wp-json\/wp\/v2\/comments?post=3165"}],"version-history":[{"count":0,"href":"https:\/\/rsisinternational.org\/journals\/ijriss\/wp-json\/wp\/v2\/pages\/3165\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/rsisinternational.org\/journals\/ijriss\/wp-json\/wp\/v2\/pages\/1439"}],"wp:attachment":[{"href":"https:\/\/rsisinternational.org\/journals\/ijriss\/wp-json\/wp\/v2\/media?parent=3165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}