The integration of vodcast instructional platforms into accounting education has emerged as a promising tool

for enhancing student performance. Vodcasts, or video podcasts, provide a flexible and engaging medium

through which students can access instructional content, enabling a more personalized and self-paced learning

experience. This study explores the impact of vodcast-based instruction on the academic performance of

students in accounting education. Utilizing a descriptive research design survey. The study employs a quasi-

experimental design with two groups: an experimental group that uses vodcast instructional platforms and a

control group that receives traditional instruction. The findings indicate that students who utilized vodcast

on the findings, it was recommended that instructors can enhance the effectiveness of Vodcast platforms in

accounting education, providing students with a richer and more interactive learning experience.

Overtime, science and technology have evolved to become very important aspects of life that boost national

economic growth and social development (Darling-Hammond et al, 2020). This plays a fundamental role in

wealth creation, improvement of the quality of life as well as real economic growth and transformation in any

society. Technology provides the key to unlocking any country’s potential and creating employment

opportunities. Science and technology education will not only prepare the youths of the nation for fulfilling

career prospects but also train them to address social problems with a scientific mind (Adeoye, 2024).

achievement and incorporating technology in the learning process can enhance actual students learning.

academic outcomes within a program of study. Therefore, it has become inevitable for all spheres of life to

adopt technology as part of the procedures for functioning in the fast-changing technological world. One of the

most significant advances in this regard is the emergence of digital media such as Vodcasting. Rae (2017)

opined that over and above lecture notes alone using supplementary materials such as Vodcast can deliver

demonstrable improvements in student learning performance. Vodcast as a term is used for online delivery on

video content for instructions. It is a digital video file made available on the internet for downloading in

computer or mobile devices (Javier, 2021). Teachers can record a series of lecture and discussions alongside a

PowerPoint presentation content and distribute the video file through different social media and transfer it into

experience. However, despite the potential benefits of vodcasts in facilitating deeper understanding and

retention of accounting concepts, there is a lack of empirical evidence on their effectiveness as a pedagogical

tool in accounting education. The problem lies in the limited adoption of vodcast platforms in accounting

curricula and the insufficient research on their impact on students' performance. As a result, educators and

institutions may be hesitant to incorporate vodcast-based instruction, potentially missing out on opportunities

to improve student outcomes. This study seeks to address this gap by investigating the effectiveness of vodcast

instructional platforms in enhancing students' performance in accounting education. Specifically, it aims to

determine whether the use of vodcasts can lead to significant improvements in students' understanding of

accounting principles, engagement with course materials and overall academic performance compared to

traditional teaching methods by exploring these aspects, the study will provide valuable insights into the role of

using vodcast platforms for accounting instruction.

These research questions are designed to explore various dimensions of the effectiveness and practicality of

using vodcast platforms in accounting education and aiming to provide a comprehensive understanding of their

role in enhancing student performance.

 What is the impact of vodcast instructional platforms on students' understanding of key accounting

concepts compared to traditional teaching methods?

Vodcast platforms offer flexibility in learning, enabling students to access educational content anytime and

anywhere. This is particularly beneficial for accounting students who may need to review materials multiple

times to fully understand intricate topics. Vodcasts serve as a powerful tool in accounting education, offering

numerous benefits that can enhance student performance. From improving understanding and engagement to

supporting diverse learning styles and promoting self-paced learning, vodcast platforms provide a flexible and

effective means of enriching the educational experience in accounting.

The use of Vodcast instructional platforms in accounting education offers several key benefits that enhance

student performance. Therefore, Vodcasts allow students to learn at their own pace, enabling them to revisit

keeps students engaged and caters to different learning styles. Hence, repeated exposure to content through

Vodcasts helps reinforce learning, leading to better retention and understanding of accounting principles

whereby, students can access Vodcasts anytime and from anywhere, making learning more accessible and

convenient. Also, interactive elements such as quizzes and case studies within Vodcasts encourage active

learning and the application of theoretical knowledge to real-world scenarios.

The integration of digital technologies in education has brought innovative instructional methods to the

forefront, particularly in fields like accounting education where traditional methods often fall short in engaging

students and facilitating comprehension of complex concepts. Among these innovations, vodcast (video

podcast) platforms have gained attention for their potential to enhance student performance. This literature

understanding course material and expressed a willingness to use them again in the future. Similarly, research

by Larisma (2017) examined the impact of vodcasting on student achievement in trigonometry, drawing

parallels with accounting education. The study revealed that while both traditional and vodcast instruction

methods were effective, students using vodcasts demonstrated significant improvements in their pretest and

posttest scores, suggesting that vodcasts can enhance learning outcomes in complex subjects. The use of

vodcasts has also been linked to increased student engagement and motivation. Litchfield et al. (2010)

explored the use of student-produced vodcasts as a metacognitive learning tool in higher education. The study

found that the process of creating vodcasts significantly increased students' engagement, motivation, and

metacognitive awareness, which are crucial for success in fields like accounting. Despite their potential, the

implementation of vodcast platforms is not without challenges. A study by Sevnarayan and Mohale (2022) on

formats in accounting education. Their findings indicated that students in courses integrating online learning

resources, including vodcasts, performed similarly to those in traditional face-to-face courses, suggesting that

vodcasts can effectively complement traditional instruction without compromising educational outcomes

(Cheng & Chau, 2016). The literature indicates that vodcast instructional platforms hold significant promise as

tools for enhancing student performance in accounting education. These platforms provide flexible, engaging,

and effective means of supplementing traditional instruction, leading to improved understanding, motivation,

and overall academic performance. However, successful implementation requires addressing initial challenges

and ensuring that both students and educators are adequately supported in adapting to this technology.

Moreover, the integration of Vodcast instructional platforms in accounting education has garnered significant

flexible, multimedia approach to learning that caters to various learning styles and needs.

visual and verbal formats is more likely to be retained. This is particularly relevant in accounting education,

where

student using Vodcasts in accounting courses demonstrated increased engagement and participation leading to

better academic outcomes. The interactive nature of Vodcasts, especially when combined with quizzes and

problem-solving tasks encourages active learning and critical thinking.

Studies, such as Smith et al. (2022) also indicated that students' performance in accounting significantly

improves when Vodcasts are used as supplementary learning tools. These platforms allow for self-paced

learning, enabling students to revisit challenging topics multiple times, thereby enhancing their understanding

and retention.

Vodcasts are particularly effective in catering to different learning styles (Shishakly, 2023). Visual learners

benefit from the graphical representations of accounting concepts, while auditory learners gain from the

efficacy toward accounting. Thus, figure 2 shows the visual representation on the conceptual framework of

Vodcast instructional platform as a tool for enhancing students’ performance in accounting education.

topics at their own pace, leading to better comprehension. The ability to pause, rewind, and review

content helps students grasp complex accounting principles more effectively.

quizzes and problem-solving activities, has been shown to increase student engagement. Students are

more likely to participate actively when they can interact with the content.

allow them to learn at their convenience. This is particularly beneficial for students with varying

schedules or those who prefer to learn at their own pace.

supplementary learning tool tend to have higher retention rates and perform better in assessments. The

visual and auditory nature of Vodcasts reinforces learning and aids memory retention.

The results demonstrate that Vodcast instructional platforms can significantly enhance student performance in

to the interactive and self-paced nature of the platform. This corroborates with recent research by Zhao et al.

(2021), which emphasized that digital instructional videos enhance learner satisfaction and perceived

competence. Students in the experimental group demonstrated better retention and delayed recall of accounting

concepts. This supports the argument that vodcast learning promotes deeper cognitive processing as students

can pause, replay and reflect on content, helping to move knowledge from working to long-term memory (Lee

& Kim, 2023). These benefits are especially valuable in accounting, where understanding procedural logic is

essential. Despite the advantages, some students faced challenges including limited internet access, inadequate

digital devices and low technical skills. These barriers, echoed in recent studies by (Ajayi & Okeke, 2023),

suggest the need for institutional support, including device provision, offline access options and digital literacy

training for students and teachers alike. The findings of the study showed that the use of vodcasts was shown