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Issues Involved in Digitalisation Special Reference to Indian Tourism
Growth
Dr. K. Sankara Reddy
Ward Welfare and Development Secretary, Proddatur Municipality, Y S R Kadapa, Andhra Pradesh,
India.
DOI: https://doi.org/10.51244/IJRSI.2025.120800082
Received: 21 Aug 2025; Accepted: 29 Aug 2025; Published: 06 September 2025
ABSTARCT
The research paper is investigating the effect of income on digitalisation which differentiates, non-digitally
skilled and digitally skilled workforce of India in terms of employment and economic inequality qualitatively
using secondary sources from RBI and ITU website. As places having more connected with digital
technologies and advertising attracting more tourists hence there has been a growing worry in the general
public, that this digital divide will cause a gap in employment opportunities between the digitally literate and
illiterate. Even though many studies have analysed the relationship between unemployment and digitalization,
the studies in the Indian context have a severe urban bias and lack.
Key words: Digitalization, Income, Employment, Tourists, Skilled workforce
INTRODUCTION
In the modern era, the economy of India is growing at the fastest rate in the world because of this innovation
and use of our economy engines like digitalization and the cost for this unparalleled growth is the growing
economic inequality between digitally skilled and non-digitally skilled labour. The mass level of
unemployment in rural India is common for many days because small to big technological tools and machines
replaced the manual worker (Rajkumari Ahir et al,2024). As the tourism is also proved for those labour as
means of livelihood for them. But as there is world transformation as a single village is being possible only due
to digital era and digital platform for all thing involving tourism hence the future of tourism is greatly
depending on the digitalisation.
Digitalisation leads to tremendous economic growth in sectors of the economy but for some sectors it leads to
creation of an employment rate that takes a negative turn. According to the 2017 (Archana Prasad,2017).
World Investment Report of the UNCTAD, the ICT Industry is providing millions of jobs around the world.
But in actuality, it is only a myth for India. Between March 2014 and January 2017, the Quarterly Employment
Reports mentioned that 2 lakh jobs will be created, which is approximately 73,000 jobs per year, which is very
low in numbers compared to the Government of India’s and NASSCOM's saying that they will create 50 -70
lakh jobs per year in the upcoming next seven years. On the other hand, a report by McKinsey and Company to
the NASSCOM mentions that there will be job cuts in figure 1.75 to 3 lakhs per year for the next three years in
the ICT and IT-enabled services because of automation. Hence, due to automation and digitalization, it is a
challenge for every industry to retain its job, even at 5060 percent of previous figures.
Economic inequalities in India are expanding without providing an umbrella to cover the rural sector of India.
There lacks an effective policy to mitigate the negative implication on the digitally illiterates. In this
digitalising era rural people required a training to gain digital literacy for making the digital divide to minimal
level. The study aims to fill this gap by comprehensively evaluating the negative implication of digitalization
on the rural population as there even exists a marginalisation and a significant urban bias in the literature. Also,
studies specifying on this topic in the Indian context are limited.
Therefore, this study aims to comprehensively analyse the significance of the negative implications of
d igitalization on unemployment in the Indian context. In this qualitative study for analysing the negative
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impact of digitalisation, digital divide between different income groups, percent of business selling online
taken as indicator for growth level of digitalisation in business sector which plays crucial role in creating
employment for rural people, number of new branches opened in different economic regions of India.
Combining the analysis of these three variables, the paper came up with the net effect of digitalisation on rural
people and low income group people.
This study combined different qualitative variables for knowing in depth impact but limited to cross sectional
quantitative analysis of digitalisation impact in the particular studied sector.
LITERATURE REVIEW
The relationship between employment and digitalization has been the focus of several recent studies. This
paper by Sudarshan Kumar (2022) examines how digitalization has affected job creation in India, finding that
the country's digital transformation has led to more digital jobs across various regions. (Curtarelli,2017) Disha
Pandey (2024), paper confirms the impact of digitalization on employment patterns in India, further
highlighting the challenges and opportunities presented by the digital revolution. (Balog & Demidova, 2021)
(Lowry et al., 1951)
Manjusha Goel (2021) examines the impact of digitalization on the employability of faculty in India's
education sector. While digitalization has made life easier in some ways, it has also created challenges for
employment. (Balog & Demidova, 2021) The study finds that policies should promote digitalization along
with addressing country-specific factors like economic growth and productivity to ensure the benefits of
technological progress are equitably distributed and do not exacerbate socioeconomic inequalities. (Manjusha
Goel, 2021).
However, Milojko Arsic (2020) argued that the economy of almost every country and sector has been going
into mass digitization since 1970, but until the use of computers at the common level, it was existing in the
form of electrical energy. Quantum computers used in every sector of the economy are increasing the working
capacity on the one hand and reducing the employment on the other. The agriculture sector is the most
negatively affected sector in the economy by digitalization in terms of employment on the one hand, and on
the other hand, the service sector is the most positively affected sector. Employment can be generated more
and more in the digitalization era by making the students and workers learn digital skills and transforming the
labour into skilled labour (Milojko Arsic, 2020).
This shift towards digitalization requires a workforce that is adaptable and equipped with the necessary skills
to thrive in a technology-driven economy. As industries continue to evolve, investing in digital education and
training programs will be crucial to ensuring sustainable employment opportunities for individuals in the
future. Findings of the research suggest that those who are able to adapt and acquire digital skills will be better
positioned to secure stable employment in the rapidly changing job market. Additionally, governments and
organisations must collaborate to provide accessible and relevant digital education initiatives to support
individuals in transitioning to the digital economy.
METHODOLOGY AND OBJECTIVE’S
This study adopts a qualitative methodology in examining the relationship between unemployment and
digitalisation in the context of contemporary India. This study is done with finding the relationship between
income and digitalisation. The study takes secondary data from multiple sources which include the report
“State of Indian Digital Economy”, RBI, ITU from 2006 to 2024. The variables taken in the study are: Digital
Divide, Online Business Participation, Banking infrastructure development. These variables are associated
indirectly to each other, which analysis gives the clear picture of the trend of digitalisation and its impact on
bank branches hence digital divide and economic inequality.
Data Analysis
By the middle of the second decade of the twenty-first century, almost every household of India had 96 %
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android phones and the cost of using digital infrastructure came on its lowest stage. In the second decades
central and state governments provided digital devices to students and the identity of every citizen also got
digitised. There are about 1.38 billion Aadhar now (MEA Dashboard, UIDAI Dashboard,2023). The next level
innovations in computing and software enabled easy access to the new digitised version of economy to the
common and village peoples also. Transforming labours into digitally skilled workforce, government of India
started to train the individuals through may government schemes like the Pradhan Mantri Grameen Digital
Saksharta Abhiyaan (PMGDISHA,2017), National Digital Literacy Mission (NDLM,2014), Digital India
(2015) Skill India Digital Hub (2023). The current scenario India is the third largest digitised country in th e
world, only behind the USA and China and India is ranked 12th in terms of digitalization among the G20
countries (ICRIER). In this modern digital and computing era, there is not any sector of the economy of India
untouched with digitalization. Though the COVID-19 was pandemic for the world and India, it proved the
beginning of mass level digitalization of essential and non-essential sectors of India (SIDE,2024). When the
manual markets during COVID were closed but the e-commerce market was very less effective in negative
terms. Education sector was digitised fully in this pandemic (SIDE,2024). Digital technologies are changing
and responsible for shaping the labour markets, digitally skilled labour demand is increasing on one hand, the
routine manual worker’s job is reducing on the other hand.“. This transformation promises higher productivity
but comes with challenges, as automation eliminates many jobs, digitalization transforms traditional practice in
entire industries, and unequal access to digital technologies threatens to exacerbate job market vulnerabilities
of the poor and disadvantaged.(Digital Jobs and Digital Skills, 2022).
Interpretation
In the current decade even the rural people of India start using digital devices but there are 42% of rural people
who have not adequate and fixed internet connections so digital technologies access in the rural areas is less
(IPCIDE Research). The figure-1 briefly explains the relationship between the growth of income level
associated with the decrease in the digital divide between urban-rural India. The trend line shows for the lower
income group digital divide is 119% but for lower middle it is just 59% and for upper middle it is 22% and for
the high-income group it is just 7%. So as the income of families raised their digitalisation access has
improved. The urban area of India has mostly consisted with the upper-middle and high-income families hence
they have desired level of digital technologies access. Hence there is a greater digital divide in rural areas of
India and minimal amount of digital divide in the urban area of India.
Figure 1: Digital Divide between different income groups
Source: Figure compiled as per the data from Annual report of ITU 2023-24
In the modern era business is getting digitised at an increasing rate. The figure-2 shows us year wise year the
businesses are shifting their selling activities online. In 2016 the business selling online was 4% but year by
year from 8% in 2018 to approximately 80% in 2020 and increasing in word direction year by year. There is
growing concern for manual workers to complete the markets in terms of reducing the cost of business owners
by managing lengthy accounts of business in a couple of minutes hence without having digitally skilled the up
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going trends of online selling business indicates the drastic employment cut for manual workers from the
business sector.
Figure-2 The selling in business area digitalisation percent in different years
Source: Figure compiled as per the data from Annual report of ITU 2023-24
Bank branches opened in the rural areas have a crucial role in providing digital literacy at the doorstep and
plays a major role in the development of rural areas of the country. Figure-3 shows as the digital payments are
growing year by year the number of new branches opening in the rural sector is most affected negatively in
2013-14 where the number of newly opened branch in rural sector is 2800 then in 2018 -19 it reduced to 800
and in current that is in 20124-27 it reduced to 400.For every city, every district of a country there are always
requirements of Banks for their daily cash demand and deposit. The management of a bank account is a
responsibility of the government. Hence there are several in numbers hiring per year in banks and financial
institutes is being done which is a major source of employment for young individuals and experts of the sector.
But due to development of advanced software and computing almost everything is done in minutes and one
branch can handle 100 times more customers than it could handle without digitalisation. Hence as the advances
of fintech are going on the more the capacity of a single branch is increasing to handle everything in a proper
manner in a very efficient time. So as the digital technologies are growing the number of branches of banks are
reducing. Although the population is increasing in the area but number of new branch openings is reduced by
these digitalization tools.
Figure-3 The effect of digitalisation on number of Bank Branch open in different years
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Source: Figures compiled as per the data from Handbook of statistics on The Indian Economy 2023 -24
CONCLUSION
India achieved the title of fastest growing economy of this decade. The Indian economy consists of both
manual and digitally skilled. But yet now rural people are lacking with the accessibility of digital infrastructure
on one hand and their livelihood realised on the agrarian sector which have a number of obstacles to get
digitised. So the major part of workers who are growing and living in the rural area is missing the train of
digitalisation. Although the government of India introduced many programmes and schemes to reduce the
digital divide, it is not able to tackle the issue efficiently and hence the majority workforce is still suffering
with low productivity and income.
The Indian economy is consistent with a number of allied sectors almost every sector (except agriculture) is
able to get digitised and able to achieve unparalleled growth rates. The workers having digitally skilled have
high level of efficiency are hired more and more in every digitised sector of Indian economy and able to get
high and jumping upstairs salary. Hence one side the capacity of production is highly increased and on the
other hand the less and lesser number of opportunities to get a job is in these sectors. This is a big issue for any
economy whose consequences are increasing economic inequality between rural and urban India.
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