Nov , 2025
THE CONFERENCE AIMS & OBJECTIVES
The Institute of Business Excellence, Universiti Teknologi MARA will be organizing the 10th International Conference (10th INCOMaR) to bring together academics, industry players, and policymakers in the fields of retail, services, marketing, tourism, and hospitality. The international collaboration partners for this edition are Lyceum of the Philippines Laguna (Philippines) and Alagappa University (India). In addition, two international universities have also expressed interest in becoming international partners, namely West Visayas State University (Philippines), and Universitas Brawijaya (Indonesia).
- Provide a global platform for researchers in the fields of management, marketing, retailing, tourism, and hospitality to disseminate and enrich solutions to emerging issues and challenges for these two fields
- Encourage cross-disciplinary dialogues by integrating different research findings and knowledge from diverse geographical, sectorial and institutional perspectives
- Engage participants in intellectual discourses where theories and practices are dissected and discussed through the sharing of findings in both applied and basic research studies
- Encourage academics, practitioners, and students explore and learn new and innovative techniques, specifically in the areas of marketing, retailing, entrepreneurship, tourism, hospitality and customer service
ABOUT THE CONFERENCE
The conference invites research papers on marketing, retailing, customer service, entrepreneurship, service management, hospitality, and tourism. We welcome research papers exploring marketing, retailing, customer service, entrepreneurship, service management, hospitality, and tourism. All submissions will be peer-reviewed by at least two members of the International Review Committee, with accepted papers to be published in a refereed journal, offering authors valuable academic visibility.
Without a doubt, they need each other – the academics may be poor financially but ever willing to share their wealth of knowledge while businesses and policymakers have experiences which will augment the journey to a better future. Together, we can create a superior education quality that enhances business practices and performance in this borderless world.
CONFERENCE TRACK
The scope of 10th INCOMaR 2025 includes, but is not limited to, the following:
Trust-Building in Business Sustainability
Building Consumer Trust Through Transparent Supply Chains
Ethical Business Practices in Retail and Hospitality
Service Innovation for Sustainable Growth
Reimagining Service Models for Long-Term Viability
Developing innovative service solutions to reduce environmental impact.
Leveraging AI to Personalize Sustainable Consumer Experiences
Using technology to align personalized services with sustainability goals.
Circular Economy Strategies in Retail and Hospitality
Customer Engagement and Trust
Empowering Customers Through Sustainability Education
Smart Inventory Management to Minimize Waste
The Role of Leadership in Fostering a Culture of Trust and Innovation
Empowering the workforce to drive sustainable practices
Building alliances across industries for shared sustainability objectives
Registration of Participants
8.30am - 9.00am
Welcoming Speech and Opening by: Chairman
9.00am - 9.15am
Director, Institute of Business Excellence (IBE)
9.15am – 9.30am
Keynote Address: Chairman of Federation of Malaysia Business Associations (FMBA)
9.30am - 10.00am
Coffee Break
10.00am - 10.30am
Parallel Session 1
10.30am - 11.30am
Parallel Session 2
11.30am – 1.00pm
Lunch Break
1.00pm - 2.30pm
Parallel Session 3
2.30pm – 5.00pm
Closing ceremony
5.00pm – 5.30pm
Professor Dr. Wan Edura Wan Rashid Director
Institute of Business Excellence, UiTM
Assoc. Prof. Dr. Mohd Raziff Jamaluddin (IBE)
Dr Norfadzilah Abdul Razak (IBE)
Badariah Zainal Abidin (IBE)
Nini Hartini Asnawi (FBM)
Prof Madya Dr Mohd Khirzan Badzli A Rahman (IBE)
Professor Dr. Mohd Ali Bahari Abdul Kadir (IBE)
Muhammad Haziq Jafri (IBE)
Mohd Zainizam Mhd Salimi (IBE)
Assoc. Prof. Dr Mohd Raziff Jamaluddin (IBE)
Dr Shamsul Baharin Saihani (IBE)
Prof Madya Dr Mohd Khirzan Badzli A Rahman (IBE)
Azman Abdul Aziz (IBE)
Mohd Fadzle Hashim (IBE)
ProfessorDr. Mohd Ali Bahari Abdul Kadir (IBE)
Dr Shamsul Baharin Saihani (IBE)
Dr Norfadzilah Abdul Razak (IBE)
Dr Norfadzilah Abdul Razak (IBE)
Badariah Zainal Abidin (IBE)
Muhammad Haziq Jafri (IBE)
Mohd Zainizam Mhd Salimi (IBE)
Mohd Fadzle Hashim (IBE)
Azman Abdul Aziz (IBE)