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Mediating Role of Self Congruity on Retail Patronage Decisions among Supermarket Shoppers in Kenya
- July 17, 2024
- Posted by: Editor IJRISS
- Category:
1 Commentok
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The Influence of Maternity Wear Brand Image Innovation Elements on Consumer Behavior: A Grounded Theory Study
- June 19, 2024
- Posted by: Editor IJRISS
- Category:
ok
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Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya
- June 19, 2024
- Posted by: Editor IJRISS
- Category:
ok
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Review Study About Marketing Strategies Implemented During Covid -19 Pandemic in Both Global and Sri Lankan Context
- May 24, 2024
- Posted by: Editor IJRISS
- Category:
ok
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Effect of Segment Reporting Practice on Investors Decision Making: A Comparative Analysis of Nigeria and South Africa
- May 10, 2024
- Posted by: Editor IJRISS
- Category:
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Social Influence, Self-Efficacy, Trust, and Corporate Digital Responsibility in Adoption of E-Marketing
- April 6, 2024
- Posted by: Editor IJRISS
- Category:
Marketing
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Assessing 360-Degree Guided Virtual Tour Video as a Viable Tourism Destination Marketing Tool: An Affective Appraisal Theory Approach
- March 18, 2024
- Posted by: Editor IJRISS
- Category:
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Evaluating the Socioeconomic Factors and Distribution Challenges in Retail Dried Catfish Marketing: A Case Study of Akure South Local Government Area, Ondo State, Nigeria
- December 30, 2023
- Posted by: Editor IJRISS
- Category:
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The Influence of Covid -19 on Human Resources Management at Marymount Teachers College in Mutare
- December 13, 2023
- Posted by: Editor IJRISS
- Category:
Marketing
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Consumer’s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket
- December 6, 2023
- Posted by: Editor IJRISS
- Category:
Marketing
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Market Share and Price-Setting Behaviour in Bilateral Areas: Evidence from Bambara Groundnut Markets in Nigeria
- October 29, 2023
- Posted by: Editor IJRISS
- Category:
Marketing
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Perceptions of users living with Disabilities towards Academic Library Services: A Marketing and Quality Assurance Approach.
- October 16, 2023
- Posted by: Editor IJRISS
- Category:
ok
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Effects of Political Advertising on Voters Participation in Elections: A Study of 2019 General Election Participants in Anambra State
- October 9, 2023
- Posted by: Editor IJRISS
- Category:
Marketing
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Political Marketing: A Third Force in Political Campaign
- September 29, 2023
- Posted by: Editor IJRISS
- Category:
Marketing
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Consumer responses towards Online Behavioural Advertising (OBA) on Facebook
- September 15, 2023
- Posted by: Editor IJRISS
- Category:
Mass Communication