Economic Status of Mango Marketing in Ogbomoso Agricultural Zone Area of Oyo State, Nigeria

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International Journal of Research and Scientific Innovation (IJRSI) | Volume VI, Issue XI, November 2019 | ISSN 2321–2705

Economic Status of Mango Marketing in Ogbomoso Agricultural Zone Area of Oyo State, Nigeria

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Ojedokun, I.K.* and Oladejo, J.A

Department of Agricultural Economics, Ladoke Akintola University of Technology, Ogbomoso, Nigeria.
*Corresponding Author

Abstract:-This study analyzes mango marketing in Ogbomoso Agricultural Zone area Oyo State, Nigeria. It specifically describe the socio-demographic properties of the respondents, examine the factors affecting mango marketing and its profitability in the study area. Multistage random sampling technique was used to select 250 mango marketers. The primary data used were collected with the use of well structured questionnaire and descriptive statistical tools, budgetary and regression analyses were carried out. The result of the analysis showed that majority of the respondents (100.0% ) were female, 37.6% of the respondents were between the age ranges of 41-50 years with the mean age of 46 years, while 87.2% of the respondents were married. It also revealed that 56.4% of the respondents had secondary education, 49.2% of the respondents had between less or equal to 10 years of mango marketing experience. Also, majority of the respondents (70.8% and 75.6% ) do not have access to credit and the extension service respectively during the last production year.
The benefit cost ratio BCR was 1.74 which implies that for every N1 invested in mango marketing N0.74k is gained. Inadequate access to credit, seasonality in production, perishability, theft, long distance to the market and high cost of transportation (78.4%, 100%, 71.4%, 95.6%, 89.6% and 74.8% ) were the problems encountered by the respondents respectively. The result of the regression analysis showed that, transportation cost, age of the marketers and credit access were negatively significant at 1% level. While, years spent in school and household size were positively significant at 1% level but, total cost of mango was negatively significant at 1% significance level. Therefore, the study thus recommend that better education, should be implemented so that farmers can be better trained in agricultural knowledge as well as technology application through extension visits. Providing all mango marketers with equal opportunity to access credit is essential because it can stimulate marketing output and or revenue generated among the marketers thereby encourage participation in the business and reduce level of unemployment in the area.

Keywords: Mango, Economics analysis, Marketing.