A Study on Customer Awareness on Green Banking Intiatives

Considering the global level acceptance for Green Banking, Indian Banks are also looking forward to the initiatives on the same ground. Indian also wants to make itself included in the league of America, Japan, Australia, etc., in the stature of Green Banking. Basically, Green Banking Products are those whose prime objective is to conserve energy to support environmental sustainability. The major objectives of the study is to identify the present scenario, awareness amongst users, method of adoption of green banking practices in Shivamogga, customers’ perception and preferences and the areas of improvement wherever required in the study is highly needed. Both primary and secondary data were used for the study. Non-Probability Convenience Sampling method was selected for collecting the data. The findings is that, majority of the customers stated that, green banking is essential in the present scenario. More than 70 percent of the respondents were using ATM’s and M-Banking services as green banking products. Almost all the customers are aware of the green banking practices adopted in public and private sector banks. Further it can be concluded that, Customers have created their awareness of green banking from bank websites and Friends/Relatives, while it may be concluded that Print Advertisements or Radio commercials are not that much effective. The Majority of selected customers feel it is required in current scenario.

Green Banking, Green Products, Green Services

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