Survival of the Smartest

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International Journal of Research and Scientific Innovation (IJRSI) | Volume IV, Issue X, October 2017 | ISSN 2321–2705 

Survival of the Smartest

Mithun S Ullal
Assistant Professor, Sahyadri College of Engineering & Management, Mangalore, Karnataka, India

IJRISS Call for paper

Abstract: Successful Marketers are strong enough to stand alone, smart enough to know when they need help and brave enough to ask for it when required. Success in the field of marketing is not talent, the smartness in putting talent to work is success. Marketers make choices, these choices make their company. India has multiple problems on the rural front. The paper visits various businesses and finds the solutions to the problems through a new angle, entrepreneurship. How marketing smartness by these entrepreneurs solves this problem of the rural India. How training can impact their businesses and how the training can be customized. The research was conducted for over 7 weeks in rural towns of Mangalore and Udupi regions. The findings of this research is that smartest people in business survive and how entrepreneurs become smart, it’s by training they undergo and how they utilise the training.

Poverty is associated with India for long. It reflects in the aid provided by governments after governments in this country. But this research provides us with a solution to the problem which is unique and not looked into before. Skills of the entrepreneurs is not a new subject to be put under the microscope. All the initiatives, including skill India have shown benefits which are not long lasting. The paper provides the proof that the opposite of this is true. Indian poverty could be solved not by government‟s programmes or freebies, but by better business done by entrepreneurs in rural areas. Rural entrepreneurs are the most commonly found bread winners in Indian rural areas and are ignored by governments for long. If the policies of the government are designed to transform their business, it will also transform the face of rural India. Also, the outputs here could be applied to all third world countries of the world. By studying the poverty of the oldest civilization in the world, we can understand the crux of this problem that lies worldwide.