Business Sustainability Through Change Management Case Study: Rokel Commercial Bank (Rcb)

International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue IV, April 2021 | ISSN 2454–6186

Business Sustainability Through Change Management Case Study:Rokel Commercial Bank (RCB)

Shekou Ansumana Nuni, Ibrahim Alusine Kebe
Institute of Public Administration and Management University of sierra Leone Faculty of Management Sciences Department of Business Administration and Entrepreneurship Development

ABSTRACT
The central focus of this study was to ascertain business sustainability through change management within the banking industry in Sierra Leone. Rokel Commercial Bank, like other Banks, has undergone and is currently undergoing a series of significant changes, mainly due to competition, continuous value addition and emphasis on customer satisfaction and profitability.
Present trends show a sense of urgency on the part of the Bank to revitalise a system that is able to provide sustainable banking services, this means employees are expected to adjust their thinking and practices to respond to the changing needs and expectations of customers.
The study spanned approximately 5 years and the data was gathered from 58 employees who were randomly selected from a population of100 to provide answers with aid of questionnaires and interviews, while descriptive tools were applied for data analysis.
Findings revealed that there is a positive relationship between Change Management and Organisational sustainability at RCB.
These understandings help employees accept, facilitate and support the change, making it become lasting and also improve employee performance and sustainability.
This study recommended that the guiding principles for change programs should be undertaking by a strong team that adopts a flexible change management techniques.

Keywords: Sustainability, Business Sustainability, Change, Change Management, Performance

1.0 INTRODUCTION

“Change is a fundamental part of the organization and there invariable in most organizations” (Szamosi& Duxbury, 2002).
The banking industry is an integral segment of Sierra Leone’s economic sector and that it is sensitive to external environmental changes. In order to remain competitive, financial institutions must be flexible to quickly react and adapt to external environment challenges.
A successful organisation is one that can adapt and integrate to the changing circumstances while at the same time keeping the focus on the business’ vision. An organisation’s vision has the full mandate of identifying the need for change or that which maintains the status quo. (Sullivan & Harper, 1996).
According to Van den Ven(2005), many organizations to date face the challenge of establishing relevancy in a market which overall translates to success.
In today’s business “change” becomes inevitable; moreover it turns to be a regular feature of business life.
Change management is the process of continually renewing a company’s direction, capabilities and structure in order to serve the changing needs of internal and external customers (Moran &Brightman, 2001).
Burnes

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