Electronic Behaviour of Entrepreneurs: New Normal Perspective for Actualizing Growth and Customer Loyalty in Nigerian Businesses
- July 3, 2021
- Posted by: rsispostadmin
- Categories: IJRISS, Management, Social Science
International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue V, May 2021 | ISSN 2454–6186
Opuwari, Precious U. PhD1, Zebulon, Abule, MA2, Professor Stephen I. Dugguh3
1,2 Management Department, Ignatius Ajuru University of Education, Rumuolumeni, Port Harcourt, Nigeria
3Federal University of Kashere, Gombe, Nigeria
Abstract – Entrepreneurship basically is a medium for self-development into a strong and stable financial position through a mental conscious, creative and idealistic means of production and service rendering. This study majored at one of the approaches for which this self-development state can be embraced and improved on by means of Electronic Behavior (EB) as a concept. The study adopted a survey design method and correlational statistic specifically, Spearman correlation coefficient statistical method, with the aid of statistical package for social service (SPSS) version 25 to analyze responses elicited from questionnaire administered to 76 Entrepreneurs drawn from Rivers, Bayelsa, and Akwa Ibom States. Findings revealed a strong positive correlational relation between the set hypotheses tested, meaning that, spearman, t-test ratios and the mean score were greater than the probability measure given.
Conclusion was reached from the findings that, as the environment changes with its opportunities for both increasing and decreasing efficiency of a business, so it is required for entrepreneurs to electronically behave. The recommendation was that, the gap between entrepreneurs and customers created by the environment would be closed up through the concept of EB, and entrepreneurs’ responsiveness is a significant measure to gain a lead in the competitive market.
Keywords: Electronic Behavior, Trend, Technology, Electronic Behavior, Customer Loyalty. Nigeria.
1. INTRODUCTION
The act of entrepreneurship is wholly and partly tied to the stimulus, impulse, fluctuation and changes from both the external and internal environment. Since it is the sole driver that propels growth and influencing the means (method and strategy) for which business activities operates and the behavior of the entrepreneur. It is also through the influencing tendency of the environment that a clear classification can be made in terms of distinguishing entrepreneur in accordance to their action and mode of business operation; such as proactive, responsive and reactive (Omotemen, Matoovie, & Tasjir, 2016).
