The Nexus between Corporate Relations and Employee Relations: A Conceptual Review

International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue X, October 2021 | ISSN 2454–6186

The Nexus between Corporate Relations and Employee Relations: A Conceptual Review

Ben Odeba, Misal, Daburi Bello and Katu, Hilda Nankyer
Department of Mass Communication, Nasarawa State University, Keffi, Nigeria

Abstract: The purpose of this analytical review is to discover that the field of public relations is much more sophisticated now than it used to be due to both internal and external changes. Anchored on the Relational Dialectics Theory and RACE Model of Public Relations, this study reviewed the concepts of corporate relations and employee relations as well as the relationship which exists between them. The study adopts descriptive research design. The review shows that no organization exists in isolation; there is need to relate with the various publics particularly the employees and that corporate communication is a vital tool for creating and sustaining corporate and employee relations. The review further indicates that the connection between corporate relations and employee relations is both complex and essential. The review validates the view that there can be no lasting good corporate image or corporate communication and relationships with external publics without a cordial and mutually beneficial relationship with the employees (internal publics). The review clearly shows that happy employees are productive employees and that successful businesses or organizations are the ones which know how to manage relationships with their employees in order to build lasting employee satisfaction, productivity and a vibrant corporate reputation.

Key words: Corporate relations, employee relations, Nexus, corporate communication.

I. INTRODUCTION

Employee relations refers to the policies and practices which are concerned with the management and regulation of relationships between an organization, the individual staff member, and groups of staff within working environment. Corporate relations on the other hand is any potentially sustainable relationship between an organization and other organisations and or the community and the employees. Corporate relations facilitate mutually beneficial relationships with companies to achieve business objective through research, recruiting, or employee development (Ngari and Agusioma, 2016). These are the two sides of the same coin; an organization relating with itself within the context of work environment and at the same time relating with others outside the organization. This relationship, just like any other kind of relationship is created and sustained through effective communication skills, social media savvy and relationship building. In the twenty first century, social media savvy is not optional in creating and sustaining relationships be it among corporate organizations or among individuals.

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