Analysis of Marketing Chain of Vegetable Commodities in Around the Areas Affected by the Liquefaction Disaster

International Journal of Research and Innovation in Applied Science (IJRIAS) | Volume VII, Issue I, January 2022 | ISSN 2454–6194

Analysis of Marketing Chain of Vegetable Commodities in Around the Areas Affected by the Liquefaction Disaster

Puput Puspitasari Syamdi¹, Rustam Abd Rauf², Efendy², Arifuddin Lamusa², Isrun³, Muhammad Basir-Cyio³, Mohammad Rendy⁴

¹Postgraduate Students, Masters Program in Agribusiness, Postgraduate Tadulako University

²Agribusiness Study Program, Faculty of Agriculture, Tadulako University

³Agroecotechnology Study Program, Faculty of Agriculture, Tadulako University

⁴Public Administration Study Program, Faculty of Social and Political Sciences, Tadulako University

Abstract
Many factors cause why farmers do not have the ability to maintain their socio-economic life, mainly because it is difficult to obtain fresh funds, unavailability of production facilities and supporting factors such as fertilizers, superior seeds, counseling, and the low attention of local and central governments. Explorative and developmental research, which focuses on exploratory activities in providing an overview in mapping the profile of farmers, including the supply chain of vegetables sold to the capital city of Palu, the capital city of Central Sulawesi Province as well as a trading center and government. The research was carried out around the areas affected by the Jono Oge and Sidondo Earthquake and Liquefaction of Sigi Regency to look at the marketing chain and Palu City to see the supply chain at the Masomba and Manonda traditional markets, while to see the perpetrators of the trade system were traced based on the location of the traders and suppliers domiciled. To find out the suppliers in the traditional market, a careful identification is carried out so that the percentage (share) of suppliers outside Jono Oge can be known.The data analysis used in this research is descriptive. The longer the marketing chain in the tomato and chili vegetable trading system in the research area around Jono Oge and Sidondo which was affected by the earthquake and liquefaction, the more inefficient it will be. Thus, marketing channel I for both tomatoes and chilies is the one that gives a higher Farmer’s Share value and is more efficient than marketing channel II. All institutions involved in the marketing chain, from farmers, traders to retailers, carry out marketing functions, namely buying, selling, transportation, storage, processing, standardization and grading, financing, risk management, and market information. The margin share of producer farmers in each marketing channel for each tomato and chili is 84% and 89.74%, respectively.

INTRODUCTION

The helplessness of farmers to face market demand is caused by many factors, including low productivity and the presence of middlemen who easily manipulate prices. In a helpless condition, middlemen are free to carry out their role as collectors because they take advantage of the momentum of helplessness due to various factors faced by farmers.(Abebe et al., 2016; Demeulenaere & Piersante, 2020). On the other hand, the demand for commodities, especially vegetables, continues to increase in line with the increase in population which is directly proportional to the level of public consumption. The increase in population has opened up market opportunities ranging from national, regional and local markets(Grillitsch & Sotarauta, 2020; Zeevat et al., 2021). So far, the increase in population has not been proportional to the availability of vegetable commodities, besides that, vegetable consumption per capita is also still relatively low so that the opportunities for the vegetable market are increasingly open. In areas affected by natural disasters in Indonesia, production is disrupted by various factors, such as the lack of availability of production facilities, traumatic conditions for farmers to rampant traders (middlemen) who give advance purchases to farmers.
In fact, the term appears that farmers only become farm laborers who work to pay off debts that have been taken from middlemen. The weak bargaining position of farmers in the eyes of middlemen is a great opportunity for middlemen to take advantage of farmers at will in determining the basic price of vegetable production. Market demand for vegetable commodities continues to increase from time to time, both nationally and locally(Mishra et al., 2020; Sun et al., 2021). Especially for farmers who are farming around land areas affected by the earthquake and liquefaction natural disaster, market demand also continues to increase as market opportunities for affected farmers around Jono Oge and Sidondo, Sigi Regency, Central Sulawesi.The earthquake and liquefaction that occurred in September 2018 in Palu City, Sigi Regency and Donggala Regency, Central Sulawesi Province, have destroyed various aspects of people’s lives which greatly impacted the lives of farmers in Sigi Regency, especially those affected by the earthquake and liquefaction in Jono Oge’s agricultural area. and surrounding.

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