Analysis of Profitability of Processed Catfish Marketing In Ilorin Metropolis of Kwara State, Nigeria

International Journal of Research and Innovation in Social Science (IJRISS) | Volume III, Issue IV, April 2019 | ISSN 2454–6186

Analysis of Profitability of Processed Catfish Marketing In Ilorin Metropolis of Kwara State, Nigeria

Daniel A. Olaleye¹, Abdulhameed A. Odeseye², Emmanuel David³, Edward A. Aregbesola⁴, Uzoamaka Asogwa⁵, Stephen A. Adams⁶

^1,3Extension Management Division, Agricultural and Rural Management Training Institute, ARMTI, Ilorin, Nigeria.
²Enterprise Development Management Division, Agricultural and Rural Management Training Institute, ARMTI, Ilorin, Nigeria.
⁴Agricultural Finance and Rural Credit Division, Agricultural and Rural Management Training Institute, ARMTI, Ilorin, Nigeria.
⁵Research Division, Agricultural and Rural Management Training Institute, ARMTI, Ilorin, Nigeria.
⁶Learning Resources Division, Agricultural and Rural Management Training Institute, ARMTI, Ilorin, Nigeria.

Abstract:-Profit is the increase in wealth an investor has from making investment, taking into consideration all costs associated with the investment. This study examined the profitability of marketing processed catfish in Ilorin metropolis of Kwara State.Employing three-stage sampling method, purposive sampling technique was used to select processed catfish marketers in the study area to have 132 catfish marketers which represents 72.53% of the total registered population. Through intensive field survey, data were collected and analysed using descriptive statistics for socio-economic characteristics, farm budget model for profitability, Shephered-Futeral model for marketing efficiency, and likert scale to analyse the constraints faced by the catfish marketers. Some of the socio-economic characteristics analysed include: age, marital status and years of experience. The retailers and wholesaler were observed to have return on investment of 1.79 and 1.27 respectively. The observed marketing efficiencies were 85.75% and 78.84% for retail and wholesale marketing of processed catfish respectively. The constraints that posed least effect on the marketing operations of processed catfish marketers in the study area were storage, distance and linkage with other actors with mean scores of 2.69, 3.29 and 3.35 respectively. Marketing processed catfish is a viable and profitable business in Kwara metropolis.

Keywords: Catfish, Marketing, Profitability, Market Efficiency, Constraints

I. INTRODUCTION

Fish is one of the diverse group of vertebrates with different species across the globe. They are known for their significance in improving human health and their high nutrition value. Fishes are available throughout the world from nearly all aquatic environments constituting more than 20,000 species [9]. In Nigeria, fish constitute about 40% of dietary protein intake [15]. This translates that any shortfall may be detrimental to the protein intake of the people of the nation. As a result, fishes are available in the markets as fresh, smoked, dried, chilled or frozen. And there exist no religious taboo to the consumption of fish.

Read More