International Journal of Research and Scientific Innovation (IJRSI) | Volume IX, Issue VII, July 2022 | ISSN 2321–2705
Fahlia
Departement of Economic Development, Sumbawa University of Technology
Abstract: This study aims to analyze the effect of the service marketing mix on students’ decisions to choose SMK Negeri 1 Sumbawa Besar. The associative quantitative method was used as the analytical method. The data analysis method used in this research is multiple linear regression analysis. The data used are secondary data and primary data. Data was collected using a questionnaire provided by the agency. The selection was carried out using a probabilistic random sampling method and a sample of 250 students of SMK Negeri 1 Sumbawa Besar Force 2020/2021 was obtained. The results showed that the product had no effect and had no significant effect on students’ decisions to choose SMK Negeri 1 Sumbawa Besar.
Keywords: Product, Price, Promotion, Place, People, Process, And Physical Evidence
I.INTRODUCTION
The development of science and technology requires humans to be able to make changes and follow the development of existing education. The community must also be able to compete in a more competitive world of work (Tangilisan et al, 2019). Education is a strategic means to improve the quality of community resources. Education is also a science that we can learn and that can make humans intelligent, capable, of good character, and able to interact well with society. institutionalized
Education, especially in schools, is to increase knowledge, but another goal of educational institutions is to achieve customer satisfaction. Many educational institutions compete to offer educational services to the public to attract prospective students. In order to increase competition between other schools, a good marketing strategy for educational services is needed to introduce schools to prospective students. The number of vocational high schools with all offers, of course, makes the community consumers who want to continue to higher levels such as high school and vocational school must. There are many considerations in determining various school choices to the process of selecting a major that suits himself.