Community Relations Management (Study Case in the Vocational School at Pringsewu, Lampung)

International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue II, February 2020 | ISSN 2454–6186

Community Relations Management (Study Case in the Vocational School at Pringsewu, Lampung)

Setiyaningsih, Riswanti Rini
Master of Educational Administration , FKIP Universitas Lampung, Jl. Prof. Dr. Soemantri, Brojonegoro No. 1 Bandar Lampung

Abstract:- The purpose of this study was to analyze and describe: 1.The planning in the Vocational School; 2. The organizing at Vocational School; 3. The implementation in the Vocational School; 4 . The evaluation of public relations in the Vocational School at Pringsewu, Lampung. The method used in this research was qualitative with a phenomenological design. Data collection techniques used were: (1) interview; (2) observation; and (3) documentation. Data obtained from the three techniques were organized, interpreted and analyzed. Data validity was tested by: (1) observation; (2) triangulation; and (3) discussion with colleagues. The results of the study were: (1) Analysis of school needs and community was related with procedures for identifying problems in schools and the public relations programs were related to educational development; (2) Preparation of the school and community program were related with the steps in the preparation of the program which has detailed goals, objectives, job descriptions and classification of activities; (3) The implementation of school and community relations activities were related with the existence of directive synergy starting from coordination, motivation and communication; (4) Evaluation of the relationship between school and community included the determination of standards of work (effectiveness) and measurement of work results (efficiency).

Keywords: Management, Public Relations, Vocational School

I. PRELIMINARY

Education is very important for individuals and society. Interest is not limited to a society but includes all humans. There are many factors to achieve the success of the objectives and quality of education, such as the curriculum, facilities, infrastructure, student affairs and community relations. Effective community relations in schools can be seen in the level of community participation in school programs because the responsibility of implementing education is the cooperation between the government, parents, and the business world. The three components are in accordance with their respective functions and roles with effective communication. Effective communication is important for all organizations. Therefore, organizational leaders and communicators in the organization need to understand and increase their communication skills.

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