Corporate Communication Strategy and Sustainable Community Relations of Indorama Eleme Petrochemical Limited

International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue VII, July 2021 | ISSN 2454–6186

Corporate Communication Strategy and Sustainable Community Relations of Indorama Eleme Petrochemical Limited

¹Postgraduate student, Department of Mass Communication, Faculty of Social Sciences, Rivers State University, Port Harcourt, Nigeria.
²Associate Professor, Department of Mass Communication, Faculty of Social Sciences, Rivers State University, Port Harcourt, Nigeria.
³Senior Lecturer, Department of Mass Communication, Faculty of Social Sciences, Rivers State University, Port Harcourt, Nigeria.

Abstract: This study examined corporate communication strategy and sustainable community relations of Indorama Eleme Petrochemical Limited. To achieve this, four objectives were set with equivalent four research questions. Stakeholders’ theory and corporate community theory guided the study. The population of this study is 74,240 which is the sum of the respective populations of the six host communities of Indorama Elem Petrochemical Limited with survey as the research design. The researcher employed mixed method using questionnaire and interview as data gathering instruments. For the quantitative data, a sample of 382 was arrived at using Krejcie and Morgan sample determinant table and for the qualitative data; a sample size of 9 was used comprising 3 staff of corporate communication department of Indorama Eleme Petrochemical Limited and the 6 members of Project Advisory Committee (PAC). Respondents for the interview were purposively selected based on their knowledge of the subject matter and the fact that they can offer the needed answer to the study questions. The findings of the study show that corporate communication strategies of the company proved to be major contributory factor that enhanced sustainable community relations and ensured mutual understanding and harmony that currently exist between the company and host communities. The study therefore recommends that the Indorama Eleme Petrochemical Limited model of corporate communication strategies and sustainable community relations be adopted by companies operating not only in Rivers State but in Nigeria especially the 7.5% equity share to host communities. This is to ensure mutual understanding between companies and host communities.

Keywords: Corporate communication. Strategy. Community relations. Company

I. INTRODUCTION

Indorama Eleme petrochemical Limited is a world class organization with that produces fertilizer, preforms and industrial sack. The company carry-out its activities through operations, business models, quality control and assurance, occupational health, safety and environment management, security, finance, utilities, human resources management, port operations, pipeline management, information technology, corporate communications, community relations, among others. Central to these activities is the corporate

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