International Journal of Research and Innovation in Social Science (IJRISS) |Volume VI, Issue XII, December 2022|ISSN 2454-6186
Olivia Fransiske Christine Walangitan, Tinneke Meyske Tumbel, Joanne Valesca Mangindaan
University Sam Ratulangi, Manado, Indonesia
Abstract: This research aims to determine how the COVID-19 pandemic and the new normal era affect MSME business activities in Manado. The Covid 19 pandemic has changed MSME business activities in Manado. This research is a descriptive study with a qualitative approach by conducting interviews with informants. The condition of Indonesia’s economic development, especially in North Sulawesi, more specifically in the City of Manado, needs a thorough movement of economic actors. Currently, the role of MSMEs is the focus point. MSMEs are one of the supporting drivers of the economy, their part is very much needed because the business processes carried out can be elementary with low capital and materials, but the economic movement in them is substantial. It is hoped that the government in charge, in this case, the government of Manado, can continue to provide learning by providing socialization and training to business actors and be able to form a network for MSMEs so that they can continue to be monitored and the skills of MSMEs will increase.
Keywords: The Covid 19 Pandemic, Post covid era, MSMEs
I. INTRODUCTION
The Covid 19 pandemic, which continues to stalk the socio-economic life of the whole world, is no exception to the life of the Indonesian people, has had a major impact on the sustainability of the socio-economic wheel, one of which has made businesses, including the MSME segment, experience business setbacks and even loss of resilience. New normal conditions or what is popularly known as the new normal era creates uncertainty, especially in the business sector. Business people are busy guessing what will happen in the future without having a definite clue how changes will appear in every line of life. Mayor of Manado Regulation No. 24 of 2020 concerning the Implementation of Discipline and Law Enforcement of Health Protocols as an Effort to Prevent and Control Corona Virus Disease 2019 in Manado City, which is one of the regulations issued by the government in the new normal era, has pros and cons, one of which is the change operating hours which require businesses to close their operating hours earlier than usual. With the regulations issued, the business being run seems to be experiencing difficulties in its business activities. Micro, Small and Medium Enterprises (MSMEs) have a very large role in national economic growth. For 2019, MSMEs are an important contributor to gross domestic product (GDP). Where MSMEs contribute 60 percent of GDP and contribute 14 percent to total national exports. However, now the MSME sector is one of the sectors