Determinants of Social Media Addiction of Employees in Services Sector in Sri Lanka

International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue VI, June 2020 | ISSN 2454–6186

Determinants of Social Media Addiction of Employees in Services Sector in Sri Lanka

Perera S.N.M.G.^1*, Samaraweera G.R.S.R.C. ^2
1,2 Department of Economics and Statistics, Sabaragamuwa University of Sri Lanka

Abstract: Since the introduction of social media into the labour market, the economic ideology on the clear division of time utilities between labour and leisure as explained in the neo classical labour leisure model has been challenged. By today, Services Sector is highly sensitive to the dynamics of social media usage of the country. The main objective of the study is to explore the determinants of Social media addiction of employees in the Services Sector in Sri Lanka since there is a lack of researches done using the considered variables in this research locally and internationally.
Using structured questionnaires from 241 employees who work in the organizations of Services Sector in the Colombo District were selected for the sample in three stages of Stratified sampling technique. The Probit estimation model was adopted to fulfill the main objective. It revealed that Age, Total working hours per week, Being WhatsApp users, Being Instagram users, Being You Tube users, Using social media during 8.00 a.m.- 12.00 noon, Using Social media during 12.00 noon- 4.00 p.m., Social media usage for Professional purposes and social media usage for entertainment purposes are the key determinants of social media addiction of employees.

The researcher has presented some recommendations to control the Social media Addiction of Employees in the Services Sector during working hours in Sri Lanka.

Keywords: Social media, Social media Addiction, Services Sector

I. INTRODUCTION

In current society, social media plays a vital role and it has made communication a lot easier than ever with more people being able to communicate with anybody wherever on the planet. At that point, social media is any website that permits social cooperation among many age gatherings. Facebook, Viber, WhatsApp, Instagram, and Twitter are the most mainstream destinations which are utilized to associate with cohorts, relatives and outsiders. Since most recent couple of years, social media has grown enormously at an increasing rate and has acquired a large number of clients around the globe. According to Kapoor et al. (2017) and Oestreicher-Singer & Zalmanson (2013), social media is a collection of information technologies which supports associations and networking.

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