Effects of Media Advertisement Representation of Womens’ Body Image on Violence against Women in Bangladesh
- July 1, 2022
- Posted by: RSIS
- Categories: IJRISS, Social Science
International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue VI, June 2022 | ISSN 2454–6186
Halimatus Sadia1*, Md. Arman Sorif Jibon2, Md. Shahin Parvez3
1Masters of Arts in Religious Studies, Ruhr University Bochum, Germany.
2Lecturer, Department of Sociology and Anthropology, Green University of Bangladesh.
3Lecturer, Department of Electrical and Computer Engineering, Presidency University, Dhaka, Bangladesh.
Abstract- In most societies, women are the victims of physical, sexual, psychological, and economic violence. Sexual abuse is the main obstacle to the achievement of their rights. Most of the advertisements on national television channels, newspapers, and magazines in Bangladesh were the depiction of a women’s body as a sexual thing. The present comprehensive study is to identify how advertisement represents women and its impact on woman’s identity construction. This research also investigates the effect of media advertisement on the young generation. This quantitative study was conducted, through 80 male and female students were randomly selected from the two reputed universities at Khulna in Bangladesh. This study found that about 80 percent of women and more than 77.5 percent of women were accordingly victims of sexual assault and faced body shaming. Women are always conscious about to be being thin-shaped body; consequently, they were dissatisfied with their body shape, which was calculated by almost about 70 percent of girls. Most of them (81.25%) men and their families looking for a bride consider girls with bright looks. This research observed that the viewpoint on women was all about the reflection of the media’s advertisement on society. This study will help to take initiatives where problems have arrived and how media advertisers promote the product more consciously which will maintain a certain cultural sentiment.
Keywords- Media, Advertisements, Women, Sexual Assault, Bangladesh.
I. INTRODUCTION
Media has an important influence on its presentation and it contributes to our understanding of the world and our social identities. Magazine and satellite media are current and popular social forms of representation in the world. Furthermore, Media holds adequate images of masculinity and sexuality, which is most likely that these views and ideas impact on sexual harassment of women.
