Factors which Influence the Corporate Culture of an Entity- Analysing the Dynamics of Culture Stability and Inevitable Change

International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue IV, April 2022 | ISSN 2454–6186

Factors which Influence the Corporate Culture of an Entity- Analysing the Dynamics of Culture Stability and Inevitable Change

Tassisius Muzivi*, Dennis Maravanyika, Ranzi M. Rusike, Judith Mwenje
Graduate School of Business, Bindura University of Science Education
*Corresponding Author

Abstract- The main objective of the paper is to evaluate literature on corporate culture to assess the ideal culture and to explain how corporate culture change occurs within an organisation. Focus is given to types of corporate culture, the respective attributes and specific factors that influence corporate culture change. The study is based on available literature from journal publications and related authoritative sources of academic literature. During the study the types of corporate culture and the respective attributes were discussed. Prior studies show that corporate culture is intrinsic and unique to a particular entity, defines the social values of group members, is developed over time and passed from one generation to the other. Further reviews also show that corporate culture is man-made, social in nature, controls the mind-set of members and is generally static over time. Discussions made postulates that corporate culture needs to be stable for it to be associated with the identity of a particular entity. Nevertheless, inevitable change exists in response to various factors. There is a gap in literature in that prior studies falls short in identifying the best corporate culture. From this review it has been concluded that there is no a single ideal corporate culture. Rather, a hybrid corporate culture is beneficial because it adopts the benefits of many cultures and avoids the associated demerits. Finally, it has been revealed that the stability nature of corporate culture can be compromised in pursuit of inherent change.

Keywords- Corporate culture, change, stability, common values, mind-set

I.INTRODUCTION

The history of corporate culture backdates to 1951 and had relevance in an industrial community where it was used as a tool for shaping the social life of people in a particular community [1]. Over the years the dynamics and thrust expanded to organisational success through corporate group behaviour [2]. From this perspective corporate culture is viewed as a factor that differentiates successful companies [3]. Empirical studies about the phenomenon concluded that corporate culture is critical to consider when evaluating the success of an entity [4]. Literature however falls short when defining the ideal corporate culture. By definition, corporate culture is a collective programming of the mind-set among members of a particular entity [5]. It can also be defined as a set of shared values and assumptions that reflects the mind-set and unwritten rules working silently to direct organizational decision-making and behaviour [6]. The common way of doing things has to be consistent over time and this can be

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