Indonesian Animation Industry: Its Mapping and Strategy Development

International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue VIII, August 2020 | ISSN 2454–6186

Indonesian Animation Industry: Its Mapping and Strategy Development

Eka Nurjati¹, Yan Rianto², Rika Wulandari³, Ontin Fatmakartika^4
1,2,3,4Center For Utilization and Innovation of Science and Technology, Indonesian Institute of Sciences, Jl. Raya Jakarta-Bogor km 47, Cibinong, West Java – Indonesia (16911).

Abstract: The problem of the animation industry in Indonesia is the Gross Domestic Product (GDP) contribution of animation, video, and film sub sector is lower than other sub sectors, which is 0.17%. On the other side, Indonesia has a potency to grow the animation industry through creativity and human thought power. This research was a descriptive research which uses in-depth interviews. CV Imaji Studio, PT the Little Giantz, PT Ayena Mandiri Sinema, and PT Kinema Systrans Multimedia are the research object. Based on the analysis, the animation studios have many problems; such are a few numbers of animators, a few infrastructure facilities, the high price of technology, the low quality and quantity of both education and trainee. It needs the cooperation of the stakeholders to create the strategy development. Business sector, government, community, academy, and media are the stakeholders which play a role to develop the strategy. Business sector is the leader to develop co-working space, incubation scheme, and financial system. Communities have the role to establish the exhibition and training. Academicians have the function to make the education curriculum and developing the animation technology. Media is the channel distribution of animation products to promote them.

Key-words: outsourcing, intellectual property, creative industry.

I. INTRODUCTION

Creative Industry is also called the Creative Economy. Creative economy highly encourages innovation and creativity; support the cultural knowledge, particularly intangible assets such as culture and technology. The creative industry is a high-value-added industry with independent intellectual property rights. The creative industry brings enormous economic and social benefits for the development of social innovation (Dong and Gao, 2012).
The animation industry is one of the creative economic sectors, which is being a target point to increase the national economy. Bureau of Statistics Central (BPS, 2016) shows that the contribution of the creative economic sector to national economic is 7.44% (Figure 1). It is the third-largest number after the United States and South Korea. The Gross Domestic Product (GDP) contribution of Animation, video, and film sub sector is lower than other sub sectors in the creative economy sector, which is 0.17%. Still, the growth of GDP is higher than other sub sectors in 2016. The data represented that Indonesia is the potential to enhance the national economy by optimizing of a creative economic sector.

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