Islamic Moral Norm and its Moderating Functions in Influencing Customer Intention to Accept Islamic Microfinance in Côte D’Ivoire

International Journal of Research and Innovation in Social Science (IJRISS) | Volume III, Issue VII, July 2019 | ISSN 2454–6186

Islamic Moral Norm and its Moderating Functions in Influencing Customer Intention to Accept Islamic Microfinance in Côte D’Ivoire

Savane Soumaila*, Ahmad Fauzi Idris
Sultan Abdul Halim Mu’adzam Shah International Islamic University (UniSHAMS)
*Corresponding author

Abstract: – The research aimed to study factors that influence customers’ Islamic microfinance adoption in Côte D’Ivoire. Based on quantitative method, the research population included 512 participants among Al Barakat Finance customers using a systematic sampling technique. This research investigated customer Islamic moral norm (CIMN) as a now variable introduced into the theory of planned behaviour (TPB) model. It also analyzed the interacting effects of CIMN between customer attitude, subjective norm and perceived behavioural control and intention to adopt Islamic microfinance (IMF) in Côte D’Ivoire. SPSS and Smart-PLS were used to analyze data and the results illustrated that CIMN has a positive effect on intention to adopt IMF in Côte D’Ivoire. The results also demonstrated that CIMN has a negative relationship between attitude, perceived behavioural control and intention. However, CIMN has a positive relationship between subjective norm and intention to adopt IMF in Côte D’Ivoire. The findings of this research are useful to IMF policy makers, regulators, practitioners and government to design IMF products based on the customer needs and expectations. This research based the researcher’s knowledge is the first to integrate IMN into TPB model and test its moderating effects on IMF customer intention in Côte D’Ivoire.

Keywords: Islamic microfinance, Attitude, Subjective norm, Perceived behavioural control, Islamic moral norm, Adoption, Côte D’Ivoire.

I. INTRODUCTION

Islam is a revealed religion that guides human being and assists them in solving their problems in all aspects of their lives. Nowadays, the worldly populations witness the poverty as the main cause of different problems. There is lack of children well education, insufficient of social welfare, improper medical treatment and so on. Islamic microfinance as a financial system of the revealed religion is believed to concretely eradicate these financial issues. Some researchers actively and trustworthily understood this believe and started to study the concept and factors of IMF development (Zaher & Hassan, 2001; Chachi, 2005; Worthington, 2007). Industrial development of IMF includes evaluation of customers’ interest in provided products, which indicates the importance of studying customer behavioural intention (6th AICIF, 2018).

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