Organizational Characteristics and Communication Effectiveness of Solar Companies in Kenya

International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue V, May 2021 | ISSN 2454–6186

Organizational Characteristics and Communication Effectiveness of Solar Companies in Kenya

Emma N. Mwai^1*, Thomas A. Senaji², Wilson Muema^3
1Kenya Methodist University, School of Business and Economics
²The East African University
³Kenya Methodist University, School of Business and Economics
*Corresponding Author

ABSTRACT
The solar energy sector has been performing poorly in recent years. This poor performance has been attributed to factors such as making poor decisions, implementing inadequate strategies, and ineffective communication. Managers can perform their duties and responsibilities through effective communication. The purpose of this study was to examine the relationship between communication practices and the effectiveness of communication in solar companies in Kenya. A descriptive research design was adopted for this study through which information from demographic groups was gathered. A sample of 293 respondents drawn from a target population of 1224 was surveyed using a structured questionnaire to collect data. Data analysis was done using SPSS on both descriptive analysis and inferential analysis. The study revealed a β=-2.179, Wald =31.683, df=1, which is associated with a p-value of 0.001 and Exp (B) = 0.133 for the Communication channel. It is concluded that communication channels significantly influence the odds of communication effectiveness in solar companies in Kenya. It is recommended that the solar companies use reliable and high-speed communication channels to enhance communication effectiveness among solar companies.

Keywords: Communication, Communication Channels, Communication Effectiveness

INTRODUCTION

Information flows in an organization’s hierarchy through communication. This makes communication a very crucial component that promotes the success of an organization in the modern-day world (Neves & Eisenberger, 2012). Through communication, activities are coordinated with ease, and decisions made tend to be the best decisions. Therefore, the extent to which an organization implements communication dictates the level of efficiency of operation of the particular organization. According to Meehan (2013), organizations can make decisions on time and also set success strategies through effective communication in the organization. These success strategies are used to achieve the organization’s long-term goals.

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