Dr. Sangeeta Karmokar academic career began with the completion of a Masters degree at Mysore University in India, before moving to Auckland. Since then, she has been integral part of Auckland University of Technology. Wanting to expand into the research side of academic life, she completed a PhD in E-business design for SME, her PhD was a transdisciplinary between business and digital design. She has contributed to the research environment in the form of conference papers, journals, book chapter and putting research into practice to experiment with many research outcomes.Research interests includes Digital Innovation and Entrepreneurship, Entrepreneurial Strategies, Women Entrepreneurship, Ethnic Entrepreneurship, Design and Innovation for Business and Design Thinking and Creativity.