Strategies of Coffee Farmer’s Adaptation in Facing Commercial System

International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue IV, April 2022 | ISSN 2454–6186

Strategies of Coffee Farmer’s Adaptation in Facing Commercial System

Amri Dhimas Maulana, Pudjo Suharso, Sukidin
Department of Social Studies Education, Faculty of Education and Teacher Training, University of Jember

Abstract: This study examined strategy of coffee farmer’s adaptation in facing commercial system in Jember Regency. Adaptation strategies are imlpemented by coffee farmer for cutting the marketing channel that has been dominated by the mediator. The research design used descriptive of case study type. Data collection technique used observation, interview, and documentation. The technique of data analysis used an interactive model. The research result showed that there are five adaptation strategies carried out by coffee farmers in Jember Regency, namely the adaptation strategy of farmer resource development, adaptation strategies of online marketing, adaptation strategies of businesses independently, adaptation strategies of developing cooperation and partnership networks, and adaptation strategy of farmer institutional strengthening.

Keywords: Coffee Farmer, Commercial System, Adaptation Strategy

I.INTRODUCTION

The dynamics of coffee production have much polemic for coffee farmers. These are caused by various things, such as unproductive results received by farmers. This polemic can be resolved by rehabilitating coffee plants that are no longer productive and increasing intensive maintenance of coffee plants. Thus, coffee plants will be easier to maintain and are expected to increase national income (Retnandari and Tjokrowinoto, 1991). This condition is complex for coffee farmers because the income from coffee harvests is not commensurate with their operational costs, such as providing seeds, planting, maintaining, and harvesting processes (Guampe & Hengkeng, 2019). Indonesian coffee farmers do not have sufficient knowledge capacity and universe of insight to be able to understand their problems or choose the most appropriate problem solving for achieving their goals so that the knowledge of coffee farmers are only based on erroneous information due to lack of experience, education, or existing cultural value factors.
The problems faced coffee farmers are cultivation technique that are not following the recommendations of good agriculture practices, low plant productivity due to using random seeds, low value-added received by farmers because some of which are exported in the form of coffee beans, as well as limited capital (Titisari P, 2016). Coffee farmers in Jember Regency mainly sell coffee to collector and mediators. All coffee farmers sell coffee to collector who sell coffee through partners through a contract system where farmers must meet requirements such as quality. However, mediators’ provide immediate which encourages farmers to prefer selling to mediators rather than partners (Rahmadianto, Ikhsan, and Apriyanto, 2019)

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