International Journal of Research and Scientific Innovation (IJRSI) | Volume VII, Issue V, May 2020 | ISSN 2321–2705

Study on Smart Marketing Strategies Using Effective Social Media

Sanjay P. Pande
Department of Computer Technology, Shri Datta Meghe Polytechnic, Nagpur, (MS) India

Abstract – In today’s modern age, digital marketing has a widespread exploitation in various sectors. We strongly agreed that the world is rapidly moving towards digital technology. People are utilizing more and more digital data day by day and they have not yet documented this in their marketing strategies. In India People are spending more time in online activities, the social media and various websites plays an important role in their life. Smart marketers keep watch on the changes of market trend as well as need of customer and according to that the marketing strategies and the use of effective social media helps to achieve the target. But the latest information shows that India has over 100 million internet users and approximately 89% of the population are using Smartphone devices. Online Digital Marketing Strategy emphasizes on the use of digital technologies more effectively and allows an individual attention for better products or services campaigning, marketing and implementation. The key objective of this paper is to discover the effective social media according to the market trend and factors affecting digital marketing mainly in the service sector. This paper initially introduces about Digital Marketing and current trends in Digital Marketing and discusses the strategies of marketing using effective social media for the marketing of the services.

Keywords – Digital Marketing Strategies, Consumer, Social Media, Smartphones, Internet

I. INTRODUCTION

In a simple word marketing means communicating the RIGHT message, to the RIGHT people using RIGHT medium. For effective marketing a careful planning, creative approaches, and smart execution is required. Digital marketing is all about promoting a business using digital channels like Internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing etc. Digital marketing is becoming popular due to the increase in internet users, mobile phone users and digital content utilization