Study on the Scope of Textile Products Available in Online Platform

International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue III, March 2022 | ISSN 2454–6186

Study on the Scope of Textile Products Available in Online Platform

Chowdhury Mohammed Rubaiyat¹, Khan Ayub Nabi^2
1Department of Textile Engineering, Bangladesh University of Business and Technology, Dhaka, Bangladesh
²BGMEA University of Fashion and Technology(BUFT), Dhaka, Bangladesh

Abstract: Bangladesh has made significant landmark in the development of digitization process. Online platform has become an essential business tool worldwide. Thousands of organizations are operating online. Even the social networks are also promoting themselves to earn and to sell goods. No exception that the small entrepreneurs are taking the opportunity and involving themselves for marketing their products. They are selling their textile and apparel products through the digital platform. Textile products like men’s and ladies dress fashion apparels such as T-shirts, polo shirts, Trousers, 5 pocket Denim trouser, Woven Shirts, Shorts, Ladies tank tops, kids wear, gloves etc. Beside the apparel items home textiles are also sold on the sites. It is a great initiative by the entrepreneurs but it should be kept in mind that they also have to consider the customers satisfaction of quality products. It was evident that the companies using the online platform are selling their products successfully and having an impact on countries economy.

Keywords – Ecommerce, Fibre analysis, Warp knitted fabric, Technical textiles.

I. INTRODUCTION

Online platform is now a days is a useful alternate of cash purchasing different products. The booming of online marketing started from the early 2000’s. Bangladesh was not also the exception. The government of Bangladesh helped the entrepreneurs significantly to start business in a digital way. Specially after 2008 the online business platforms were taking bold initiatives to provide service to the customers. The consumers of the country also applied them in the trendy flow of online platform.

The industry has experienced significant growth in recent years. The COVID-19 in 2020 almost stopped the online activities. A good number of people lost their jobs during the first 3-4 moths of the outbreak. It is to be mentioned that when everything was unreachable and was hard to get, the online platform came pout and helped the people who could not go out of the home initially. Thanks to the brave effort by the online platforms. The online platform also uses the fakebook to explore their goods and products for the consumer. The size of e-commerce market in Bangladesh would reach $3 billion by 2023, The e-commerce business experienced a significant 166 per cent growth this year. Currently, the size of the e-commerce market in Bangladesh is about $2.0 billion and it is increasing at a rate of 50 per cent every year.[3]

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